Video production is the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). In most cases the captured video will be recorded on electronic media such as video tape, hard disk, or solid state storage, but it might only be distributed electronically without being recorded. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
Practically, video production is the art and service of creating content and delivering a finished video product. This can include production of television programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size from a family making home movies with a prosumer camcorder, a one solo camera operator with a professional video camera in a single-camera setup (aka a "one-man band"), a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.
Styles of shooting include on a tripod (aka "sticks") for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom; on a jib that smoothly soars to varying heights; and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms, as seen in The Shining.
Corporate video production covers a wide range of purposes from corporate Communication, Training and Education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the "candids" or "happy-face" video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room.
Video productions video tape or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device.
Betacam SP video production was the broadcast television standard from the early 1980s up until the beginning of the 21st Century when many television stations began using digital media to shoot, transmit and store High-definition (HD) footage. Two styles of producing video are ENG - Electronic news-gathering and EFP - Electronic field production. Television broadcast productions include television commercials, infomercials, newscasts, entertainment shows, documentaries, news magazines, sitcom and reality shows. They may be distributed by broadcast syndication.
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast.
Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from television advertisements to internet commercials and viral videos.
Real Estate video production
Real Estate video productions consists of shooting footage of properties and editing them into short videos; the final videos could include footage, graphics, titles, animations, and voice over.
Video production for distance education
Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in three ways: 1. It augments traditional teaching tools used in on-line educational programs. 2. It may incorporate motion video with sound, computer animations, stills, and other digital media. 3. Capture of content may include use of cell phone integrated cameras and extend to commercial high-definition Broadcast quality cameras. The primary purpose of using video in distance education is to improve understanding and comprehension in a synchronous or asynchronous manner. Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: A systems view of on line learning'. (3rd ed.). Belmont, CA: Wadsworth/Cengage Learning.
Internet Video Production
Many websites include videos. These videos are not necessarily produced online, although there are many video production tools that allow the production of videos without actually using a physical camera. An example of this is using the YouTube video editor to create a video using pre-existing video content that is held on the platform under creative commons license.
Video content is being used in an ever growing range of contexts on websites. There are testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, thank you videos and apology videos.
Internet marketing videos are primarily made in home based environments, and serve the purpose of interacting with the audience. There are two main types of internet marketing videos: transactional videos, aiming to sell a product to a customer, and reference videos, aiming to keep the customer on the website.
Individual internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos are produced by big media companies, crowdsourced production marketplaces or in scalable video production platforms. Most types of internet marketing videos serve the purpose of interacting with the audience, and there are two main types of internet marketing videos: transactional videos, aiming to sell a product to a customer, and reference videos, aiming to keep the customer on the website.
Training videos are commissioned by organizations to promote or make changes in workforce. This can range throughout the organization from training for those that need to learn simple, repetitive tasks and up to executive training. In addition, organizations often purchase or rent more generic training videos to minimize costs. Such videos would include safety, first aid, time management, sales skills, etc.
- Zettl, Herbert. Video Basics 6. Belmont: Wadsworth Publishing, 2009.
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