Screenshot of Vimeo's homepage
|Headquarters||New York City, New York, United States|
|Founder(s)||Zach Klein, Jake Lodwick|
|Key people||Kerry Trainor (CEO), Dae Mellencamp (President)|
|Slogan(s)||Film with a Passion|
|Alexa rank||98 (April 2014[update])|
|Type of site||Video hosting service|
|Available in||English, Spanish, German, French|
Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein, who left the company in 2007. The name Vimeo was created by Lodwick, as a play on the words video and me. Vimeo is also an anagram of the word movie. IAC/InterActiveCorp purchased Vimeo in August 2006, as part of its acquisition of Connected Ventures. In January 2009, Dae Mellencamp joined IAC as General Manager of Vimeo. She served as the CEO of Vimeo until March 19, 2012 when Kerry Trainor joined Vimeo as the CEO. As of September 2013, Vimeo's search feature requires Google Analytics to work properly and users of Firefox and Chrome web browsers cannot search on Vimeo without disabling privacy protection.
As of December 2013[update], Vimeo attracts over 100 million unique visitors per month and more than 22 million registered users. Fifteen percent of Vimeo’s traffic comes from mobile devices. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites YouTube and Facebook. The community of Vimeo includes indie filmmakers and their fans. The Vimeo community has adopted the name "Vimeans", meaning a member of the Vimeo community, usually one who is active and engaged with fellow users on a regular basis. Numerous popular entertainers have used Vimeo to host content. In 2009, Britney Spears used Vimeo as a platform to premier the music video for her single "Radar". The White House posts high-definition versions of its broadcasts to Vimeo. Vimeo has helped to offload traffic from Improv Everywhere's servers after new pranks are announced, and continues to host most of their videos. Vimeo was also the original location of Noah Kalina's "everyday" video, a popular viral video.
On July 21, 2008, Vimeo announced that they would no longer allow gaming videos. Vimeo cited a few reasons, including that the unusually long duration of gaming videos was holding back transcoder wait times. Existing gaming videos were deleted on September 1, 2008. All new uploads are currently subject to this rule, but machinima videos with a story of their own are still permitted.
On October 9, 2007, Vimeo announced support for high definition playback in 1280×720 (720p), becoming the first video sharing site to support consumer HD. Uploaded HD videos were automatically converted into 720/30p VP6 Flash video. Since August 2010, all videos are encoded into H.264 for HTML5 support. All videos uploaded before were re-encoded. Non-Plus users can upload up to 500 MB of videos per week, and up to one HD video per week (additional HD videos uploaded within the same week are encoded to SD).
Non-HD videos re-encode at a maximum of 30 frame/s but suffer in general video image quality, which is inline with the low bitrate for videos in the 640×360 size. Usually the video content is re-encoded to bitrate below 0.5 Mbit/s. This is not high enough data rate to reproduce the fine details that can be captured from, e.g., a consumer video camera or iPhone.
On October 16, 2008, Vimeo unveiled its $60-per-year Vimeo Plus package, which allows users additional weekly uploads (up to 5 GB), unlimited HD videos, unlimited creation of channels, groups and albums, no ads, HD embeds, 2-pass video re-encoding that results in higher quality, priority encoding, and more. The arrival of Vimeo Plus also meant the downgrade of the free version, which up to that point also enjoyed unlimited HD re-encodings per week and unlimited creation of groups/albums/channels. Since February 2010, Plus users can choose to re-encode their 1080p upload as either 1080p or 720p. As of July 22, 2010, the site offers unlimited HD embeds. As of January 4, 2011, Vimeo Plus users can upload videos that are up to five gigabytes of footage, roughly equivalent to 2.5 hours of HD video. This makes it possible for full length, high-definition feature films to be uploaded to Vimeo by Vimeo Plus users.
On August 1, 2011, Vimeo introduced the PRO account type for business and commercial use, which allows 50GB of storage, 250k plays, advanced analytics, third party video player support and more. Everyone except "small scale independent production companies, non-profits, and artists who want to use the Vimeo Service to showcase or promote their own creative works" must become Vimeo PRO subscribers in order to upload commercial videos or use Vimeo for their business's video hosting needs.
|This section relies on references to primary sources. (December 2013)|
Vimeo's first annual Vimeo Awards took place October 8 and 9, 2010 in New York City, dedicated towards showcasing and awarding creative video content hosted on the site. Festival judges for the nine competitive categories included David Lynch, Morgan Spurlock, Rian Johnson, M.I.A., and Charlie White. The competition received over 6500 entries. Winners were chosen for each category, with the documentary finalist "Last Minutes with Oden" taking home the $25,000 grand prize. Ben Briand's short narrative "Apricot" won the Community Choice Award. The two-day festival included video screenings and workshops from the likes of Philip Bloom, Lawrence Lessig, and DJ Spooky, and an award show hosted by Ze Frank. A 3D projection-mapping displayed on the Vimeo HQ/IAC building concluded the festival. The 2012 Vimeo Festival+Awards commenced on June 8 and included speakers like Ed Burns, Loc Dao, Vincent Laforet and Jonathan Gottschall.
Starting May 4, 2012, the site was blocked in India by some ISPs under orders from the Department of Telecommunications, without any stated reasons. Shortly, thereafter, the ban was lifted. It was later revealed that piracy and copyright infringement of the films 3 and Dhammu were the cause of a week ban of the site in India, LH Harish Ram of Copyright Labs, Chennai, representing the makers of the two films sent notices to ISPs across the country asking them to block offending URLs. When the ISPs blocked popular sites like Vimeo, Ram wrote on his Twitter account that he had not asked for the entire URLs to be blocked but only specific URLs where infringement was taking place. Contrary to what Ram claimed on Twitter, his letter about Dhammu clearly asks for 272 URLs to be blocked and these are complete URLs, not specific webpages. A copy of Ram's letter is available online. On June 15 of the same year, the Madras high court took note of the controversy and clarified that only those URLs which are infringing copyright can be blocked, not entire websites, and the ban was lifted. As of May 2014, Vimeo is accessible in India.
As of January 9, 2014, Vimeo is blocked by court order in Turkey, without stating any reasons.
In May 2014, Tifatul Sembiring, Indonesia's Communications Minister tweeted from his personal account that video sharing site Vimeo would be banned. Citing Indonesia’s controversial anti-pornography law, passed in 2008, the minister said the site included displays of “nudity or nudity-like features”. The ban came at a moment when films made in Indonesia had begun to attract attention on the world stage, with Joshua Oppenheimer’s The Act of Killing joining the ranks of the most acclaimed documentaries of all time.
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