Vine (software)

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Vine Labs, Inc.
Vine apps logo.png
Original author(s) Dom Hofmann, Rus Yusupov, and Colin Kroll
Initial release 2011/3/5 (2011/3/5)
Development status Active
Operating system iOS, Android, Windows Phone
Size 11.3 MB
Type Video
License Freeware
Website vine.co

Vine is a mobile app owned by Twitter that enables its users to create and post short looping video clips. Video clips created with Vine have a maximum clip length of six seconds and can be shared to Vine's social network, or to other services such as Twitter and Facebook.[1][2][3]

History[edit]

Vine app's signup option page. Users are given the options of signing up through Twitter or by email.

Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012. The company was acquired by Twitter in October 2012 for a reported $30 million.[4][5]

Vine debuted on January 24, 2013[6] as a free iOS app on the app store. On June 2, 2013, Vine for Android was made available as a free app on Google Play.[7]

In a couple of months, Vine became the most used video-sharing application in the market, even with low adoption of the app.[8] On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store.[9]

Details[edit]

Vine enables users to record short video clips up to (at introduction) six seconds long[1][2][3][6][10] while recording through its in-app camera. The camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effects.[11]

Reception and use[edit]

A BBC review described aggregations of Vine (collections of Vine videos) as "mesmerising", and noted that advertising agencies have been quick to seize on Vine's potential, and that stop motion animation is "alive and well".[12]

The app has been used for journalism: on February 1, 2013, a Turkish journalist used it to document the aftermath of a suicide bombing outside the U.S. embassy in Turkey, for which he found that 6 seconds of video covered all the important details.[13]

The app has been used by Columbia Records to promote Big Time Rush's new album "24/seven" by showing the track names of the album.[14]

Pornographic video clips started appearing on the service. Pornography is not forbidden by Twitter's guidelines.[15] One sexually explicit clip was featured as an "Editor's Pick" in the Vine app, which Twitter had blamed on "human error".[16] Because pornographic content violates Apple's terms of service,[17] on February 5, 2013 Twitter raised the minimum age limit to "17+" following a request by Apple.[18] Despite this, many allegations of underage pornography on Vine, as well as Snapchat and other services, remain.[19]

Vine was listed among TIME's 50 Best Android Applications for 2013.[20]

On September 9, 2013, Dunkin Donuts became the first company to use a single Vine as an entire television advertisement.[21]

See also[edit]

References[edit]

[22]

  1. ^ a b Sippey, Michael (January 24, 2013). "Vine: A new way to share video". Blog.twitter.com. Retrieved July 25, 2013. 
  2. ^ a b Hathaway, Jay (July 5, 2013). "Vine and the art of 6-second comedy". The Daily Dot. Retrieved July 25, 2013. 
  3. ^ a b Dave, Paresh (June 20, 2013). "Video app Vine's popularity is spreading, six seconds at a time – Los Angeles Times". Articles.latimes.com. Retrieved July 25, 2013. 
  4. ^ Fried, Ina (October 9, 2012). "Twitter Buys Vine, a Video Clip Company That Never Launched – Peter Kafka and Mike Isaac – Mobile". AllThingsD. Retrieved March 15, 2013. 
  5. ^ "Instagram Video Taking a Swing at Vine: Study". NBC. Retrieved March 5, 2014. 
  6. ^ a b Crook, Jordan (January 24, 2013). "Twitter’s 6-Second Video Sharing App, Vine, Goes Live In The App Store". Tech Crunch. Retrieved January 26, 2013. 
  7. ^ "Vine for android". Vine.co. Retrieved June 4, 2013. 
  8. ^ Moore, Robert (March 6, 2013). "TechCrunch – Vine Takes Early Command In The Mobile Video Market Over Viddy, Socialcam And Others Despite Low Adoption". techcrunch.com. Retrieved April 10, 2013. 
  9. ^ Souppouris, Aaron (April 9, 2013). "The Verge – Vine is now the number one free app in the US App Store". theverge.com. Retrieved April 10, 2013. 
  10. ^ Tiwari, Pradeep (March 10, 2013). "Are You Ready For Vine ? | Vinoid – Vine Video Sharing App Blog". Vinoid. Archived from the original on June 16, 2013. Retrieved April 3, 2013. 
  11. ^ Hamburger, Ellis (April 25, 2013). "Tao of Vine: the creators of Twitter's video platform speak out – and promise an Android app 'soon'". TheVerge. 
  12. ^ Rohrer, Finlo (January 31, 2013). "BBC News – Vine: Six things people have learned about six-second video in a week". Bbc.co.uk. Retrieved March 15, 2013. 
  13. ^ Ungerleider, Neal (February 7, 2013). "Using Vine To Cover Breaking News". Fast Company. Retrieved March 15, 2013. 
  14. ^ Rohrer, Finlo (April 30, 2013). "Vine – Vine:24/Seven tracklist(deluxe)". Retrieved April 30, 2013. 
  15. ^ Musil, Steven (January 27, 2013). "Pornographic video clips already showing up on Twitter's Vine". CNET. CNET. Retrieved January 28, 2013. 
  16. ^ "Twitter accidentally promotes porn clip". 3 News NZ. January 29, 2013. Retrieved January 30, 2013. 
  17. ^ Stern, Joanna (January 28, 2013). "Porn Appears in Twitter's New Vine App". ABC News. Retrieved October 24, 2013. 
  18. ^ "Twitter's Vine Changes App Store Rating to +17, Adds Social Sharing Features – ABC News". Abcnews.go.com. February 6, 2013. Retrieved March 15, 2013. 
  19. ^ Knezevich, Alison (September 17, 2013). "Private school students targeted with sexual chat". Baltimore Sun. Retrieved September 21, 2013. 
  20. ^ Newman, Jared (June 30, 2013). "50 Best Android Apps for 2013". Time. Retrieved June 30, 2013. 
  21. ^ Heine, Christopher (September 8, 2013). "Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine". Adweek. Retrieved September 9, 2013. 
  22. ^ "Vine Arrives On The Internet". Retrieved 20 March 2014. 

External links[edit]