Virgin Mobile India
|Founded||2 March 2008|
|Headquarters||New Delhi, Delhi, India|
|Products||Mobile telephony, broadband internet services|
|Parent||Virgin Group (50%)
Tata Teleservices (50%)
Virgin Mobile India Limited is a cellular telephone service provider company which is a joint venture between Tata Teleservices and Richard Branson's Virgin Group. Currently, the company uses Tata's CDMA and GSM networks to offer its services under the brand name Virgin Mobile, and it has also started GSM services in some states. “Virgin Mobile” branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin Mobile. Virgin Mobile India provides Tata Teleservices with experience and expertise in designing, marketing and servicing of “Virgin Mobile” branded products for the youth segment. Virgin Mobile markets prepaid and postpaid on both GSM as well as CDMA. Virgin Mobile also offers wireless services under the brand name Datamax.
Virgin Mobile is also India's first national youth-focused mobile service, with presence across 45,00,000 outlets reaching over 3,20,00000 cities, towns and villages across India.
It was also ranked as the No. 1 for customer satisfaction within the first year of its launch with an overall score of over 95%. It has also been adjudged the 'Buzziest Brands of 2009' i.e. the most searched for brands by surfers, in a survey carried out by a leading online portal in India.
Virgin mobile service is available in the following circles.
Virgin Mobile refreshed its campaign by starting a channel on YouTube called indianpangaleague. Since the inception of the campaign, YouTube has logged over 610,975 views, around 20,893 channel views and more than 300 subscribers. It signed on actor Ranbir Kapoor as its brand ambassador. It also came up with a 'Yoyo tariff' which allowed friends to keep calls between them free by getting 10p for incoming and paying 10p for outgoing. The campaign was created by Bates 141. It initially gained a huge response as Virgin was the only mobile service provider who paid for incoming calls. In the late 2009 Virgin Mobile India also started relying on manned kiosks as the alternate channels for sales and branding. It was their endeavour to improve their customer service and to thus attract more customers to know Virgin Mobile’s latest offers and deals. Thus, Virgin Mobile India decided to pilot unmanned kiosks and evaluate the success of the pilot by saving costs and attract subscribers to interact with Virgin Mobile applications, buy recharge coupons, download freebies and paid value added services (VAS) content like wallpaper and ringtones. Virgin mobile India provide only 2G data with EDGE services.
Virgin Mobile competes with several other mobile operators throughout India. They are Aircel, Airtel, BSNL, Idea, Loop Mobile, MTNL, MTS, Reliance Communications, S Tel, Uninor, Videocon, etc. Virgin Mobile's parent company, Tata Teleservices, also operates 2 other networks - Tata(CDMA) and Tata Docomo.
- "Virgin Mobile eyes GSM space too". The Economic Times. 2008-03-02. Retrieved 2008-03-30.