|Industry||Motion picture production|
Virgin Produced is the film, television and entertainment division of the British Virgin Group. The Chief Executive Officer is Jason Felts and Chief Creative Officer is Justin Berfield (who played Reese in American sitcom Malcolm in the Middle).
The company was founded by Jason Felts & Justin Berfield in August 2010 expanding the Virgin brand into filmed entertainment for the second time since Virgin Films of the 1970s and 1980s. Virgin Produced develops, packages and produces films & TV shows reflective of the Virgin brand. In 2010, a three year first look deal was formed with Relativity Media’s Rogue Pictures to develop, produce and market films.
Virgin Produced's first theatrical release was Limitless, starring Bradley Cooper, Abbie Cornish, and Robert De Niro. Limitless was released on March 18, 2011, co-produced by Intermedia Films and distributed by Relativity Media, and Relativity's Rogue Pictures label. The second theatrical release was Machine Gun Preacher starring Gerard Butler. The third theatrical release was Immortals. In 2010 box office receipts exceeded $400M worldwide. In 2012 Departure Date starring Ben Feldman and Nicky Wheland was produced entirely at 35,000 feet in the sky onboard Virgin's fleet of airplanes. The film was shot in 9 days across four continents and premiered at the LA Film Festival. In December 2012, Virgin was behind The Impossible released by Summit Entertainment & Lionsgate. Variety reports that upcoming releases for 2013 include the Farrelly Brothers raunchy laugher Movie 43, starring Hugh Jackman, Kate Winslet, Johnny Knoxville, Richard Gere, Halle Berry and Kate Bosworth.
Virgin Produced Channel
Virgin also launched the Virgin Produced Channel in 2012 which serves as a short form captive content channel onboard Virgin's fleet of domestic and international airlines with planned expansion to Virgin Hotels, Gyms and Mobile phone products.
- Limitless - March 18, 2011
- Machine Gun Preacher - September 23, 2011
- Immortals - November 11, 2011
- Movie 43 - January 25, 2013
- 21 and Over - March 1, 2013
- That Awkward Moment - January 27, 2014
- "Virgin Group launches film & television company Virgin Produced". Virgin Group. 30 July 2010. Retrieved 13 February 2011.
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