|Industry||Health and fitness supplements|
|Headquarters||Florida, United States|
Vital Pharmaceuticals (VPX Sports), which distributes sports supplements under the brand name VPX, is a sports nutrition corporation located in Florida, United States. Its market consists principally of bodybuilders and other fitness enthusiasts. The company acknowledges that its products are generally more expensive than those of its competitors, but justifies this fact with claims of its products' superior quality.
Among VPX's better-known products are Redline (a thermogenic), Black Pearl (marketed as a libido enhancer), "Bang" bars (protein bars containing five grams of creatine monohydrate), and the Zero Impact and Zero Carb dietary supplements.
On May 6, 2009, in Sacramento, California, a federal court issued a preliminary injunction requiring VPX to immediately remove Muscle Power from the marketplace, after concluding that the product infringes on CytoSport’s trademark rights of Muscle Milk. This was prompted after CytoSport filed a lawsuit against VPX, stating that Muscle Power’s packaging, or “trade dress,” was deceptively similar to Muscle Milk’s packaging. The court held that “VPX has chosen an identical font, in an identical color, on an identically shaped package, and placed the mark on the package in an identical location.”
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