Vivi (magazine)

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Categories Fashion
Frequency Monthly
Circulation 645,000/ month
Publisher Kodansha
First issue May 23, 1983
Country Japan, Taiwan, China, Hong Kong
Language Japanese, simplified Chinese, traditional Chinese

ViVi (ヴィヴィ?) is a Japanese fashion magazine published by K L[disambiguation needed]. ViVi is one of Asia's top fashion magazines, and is published in Japan, China, Taiwan, Hong Kong, and Thailand.

History and profile[edit]

Vivi was first published in May 1983.[1][2] The target age group are teens and young women between 17–27 years old, the main demographic of readers are college students and young office ladies.

The magazines 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 24 times since 1999,[3] and also runs her famous Deji Deji Diary in each issue. Other artists frequently featured on the cover include: Namie Amuro, and Kumi Koda

ViVi models[edit]

These models are currently regularly employed by ViVi magazine.[4]




  1. ^ "Vivi Magazine". Virtual Japan. Retrieved 14 November 2014. 
  2. ^ Stephanie Assmann (20 October 2003). "Japanese Women's Magazines". EJCJS. Retrieved 14 November 2014. 
  3. ^ "ViVi(発行:講談社)". 
  4. ^ "We ❤ ViVi Models". 

External links[edit]