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Type Public
Industry Broadcast
Genre Broadcasting
Founded 1997
Headquarters Bergen, Norway
Products Software
Revenue 125M US$ (2011)
Employees 600 (2011)

Vizrt, short for VisualiZation (in) Real Time, is a Norwegian company that creates content production tools for the digital media industry. Its products includes applications for the creation of real-time 3D graphics and maps, and integrated video workflow solutions.

Vizrt has customers in more than 100 countries with 40 offices around the world and over 600 employees.

Using tools like Viz Pilot, Viz One, Vizrt provides news organizations a solution that puts the journalist in complete control of all their content from a single point.

From within the native newsroom control system, like iNews, ENPS, Dalet, aQ Broadcast, Octopus, and others, the journalist edit templates for graphics, search and edit video content, build playlists for on-air use as well as distribute content online and update official social media sites.

Vizrt’s business model provides its customers with complete packages, including hardware, professional services, installations, support, etc. Its main office is situated in Bergen, Norway.

Their software is used by many broadcasters and publishing houses, including: Television New Zealand, CNEB NEWS, Aljazeera, CNN, CBS, Fox, BBC, BSkyB, Sky Italia, Mediaset, ITN, N24, ZDF, Star TV, Network 18, SVT, TV Today, CCTV, NHK, antena3, GMA, Todo Noticias, 24 horas Chile,, ProSiebenSat.1 and Rede Bandeirantes de Rádio e Televisão,.[citation needed] Other customers include the New York and London Stock Exchanges.[citation needed]

The company is traded publicly at Oslo Stock Exchange (OSE: VIZ).


TV 2 Norway needed a solution for creating graphics in the newsroom for journalists. A spin-off company called Pilot Broadcast Systems AS was established in 1997 and the first template-based graphics system was created.

In 1999 the Norway-based Pilot Broadcast Systems AS merged with the Austrian company, Peak Software Technologies GmbH, which was founded by Christian Huber, Karl-Heinz Klotz and Hubert Oehm, to form Peak Broadcast Systems. Peak Software was a developer of software for real-time 3D graphics and animation, virtual sets and playback control systems. The new Peak Broadcast Systems offered software for real-time 3D graphics creation and virtual sets and playout control.

The following year marked the formation of Vizrt when Peak Broadcast Systems merged with RT-SET (Real Time Synthesized Entertainment Technology) Ltd, an Israeli virtual studio system developer.[1] RT-SET, founded in 1994, utilised the flight simulation technology that was developed for the Israeli Air Force and turned into virtual set and on air graphics systems for the television broadcast industry. In 1999, RT-SET had an initial public offering on the Frankfurt Stock Exchange, raising $48 million.[2] The combined company continued to be list on the Frankfurt Stock Exchange (under the ticker symbol VIZ), until 2009 when it delisted its shares.[3]

In 2005, the company acquired London-based Curious Software, developers of 2D and 3D animated maps for broadcast television, corporate presentations and online applications.[4] The same year Vizrt listed on the Oslo Stock Exchange[5]

Later in 2005, Vizrt acquired 19 percent of Adactus AS, a Norwegian company that specializes in the transport of content to mobile phone platforms. Vizrt and Adactus then developed Viz 3G, a graphics motor for mobile telephones and other mobile devices. Based on Vizrt’s Viz Engine renderer and Adactus’ MPEG-21 standards-based multimedia delivery platform, it was the first integration of a graphics engine for mobile phone video viewing applications.[citation needed] Vizrt acquired the rest of the shares in the company in 2010.

In 2006, Vizrt acquired Ardendo, a digital asset management company for the television broadcast industry based in Sweden.

In 2008, Vizrt acquired Escenic, a Norwegian developer of content management software for digital media publishing. Escenic technologies drive many of the world’s top news media websites, including [The Globe and Mail], [Times Online], [The Telegraph] and [Welt Online].

In October 2010, Vizrt formalized its strategic collaboration with [Stergen Hi-Tech Ltd.], a developer of 2D to stereoscopic 3D video conversion software. Stergen develops 2D to 3D video conversion technologies for the TV sports market.

In November 2010, Vizrt entered into a terms sheet with Swiss company [LiberoVision AG], a global leader in the field of virtual sports enhancements. Vizrt fully acquired LiberoVision in 2012. Liberovision was rebranded Viz Libero and the CEP of LiberoVision, Stephan Würmlin Stadler, became EVP Sports, managing the sports production tools for Vizrt.

On November 13th, 2013, Vizrt announced plans to sell it's online production tools, formerly Escenic, to CCI of Denmark. As of January 7th 2014, Vizrt has completed sale of 75.5 percent of Escenic's outstanding share capital.

On the same day, November 13th, 2013, Vizrt announced intentions to acquire Mosart Medialab from TV 2 Norway. If completed, the acquisition will add the Mosart automation system to Vizrt's product portfolio.

Noteworthy events[edit]

Vizrt’s Viz Virtual Studio software and Viz Engine renderer were an integral part of the success of the first remote “holographic” live interviews conducted by CNN during the 2008 U.S presidential election. Tracking data from the cameras in CNN’s Election Center was processed by Viz Virtual Studio software. From the images captured, a specially developed Viz Engine plug-in, created a full 3D representation of the person.[6] CNN also uses Vizrt for its award-winning MAM system, for broadcast graphics and for streaming to mobile.[7][8]

Also in 2008, Vizrt technology powered a play-along version of “Who Wants to Be A Millionaire,” which aired on TV2 Norway. The show featured web-interactive elements. Viz Multi Platform Suite delivered real-time 3D graphics to the show’s online participants. PGA Tour Productions selected Viz Ardome media asset management software to manage its HD and SD content in 2009. Also in 2009, ZDF (Zweites Deutsches Fernsehen), one of two large public broadcasters in Germany began broadcasting from two virtual studios using Viz Virtual Studio and broadcast graphics solutions from Vizrt. ZDF now broadcasts from Europe’s largest and most advanced virtual studio.

In 2011, Escenic and Sveriges Television (SVT) demonstrated the world's first professional website founded on responsive design.[9]

In 2012 Vizrt provided graphic, video and online tools for three major events; the London Olympic Games, Euro2012 and the U.S. Presidential Election. For the U.S. Presidential Election, Vizrt graphics and video tools were used by almost all of the major U.S. broadcasters including ABC, CBS, Fox News, CNN, Univision. Global Broadcasters using Vizrt to cover the election included BBC, Sky News, CBC, Al Jazeera and many others.

In 2014 Vizrt provided virtual graphics and on-air graphics for Fox Sport's coverage of the Super Bowl and Daytona 500. Vizrt also provided graphics systems for the Olympics in Sochi for customers such as TV 2 Norway, Viasat in Sweden and Sky Italia as well as provided Viz World customers access to satellite imagery that was continuously being collected during the games.


  1. ^ "RT-SET, Peak to merge". Digital July 5, 2000. 
  2. ^ "RT-SET Raises $48 Mln in Frankfurt". Globes. November 7, 1999. 
  3. ^ "Digital media co Vizrt to delist from Frankfurt Vizrt will continue to be listed on the Oslo Stock Market.". Globes. May 17, 2009. 
  4. ^ "Vizrt to acquire Curious Software". Broadcast Engineering. Jun 20, 2005. 
  5. ^ "Vizrt to list on Oslo Stock Exchange". Globes. April 11, 2005. 
  6. ^ Chen, Jason (November 4, 2008). "How the CNN Holographic Interview System Works". Gizmodo. Gawker Media. Retrieved November 18, 2011. "CNN's holographic election coverage is fancy pantsy, but how did they manage to send 3D 360 degree footage of virtual correspondent Jessica Yellin from Chicago all the way to the station's election center in NY? As Arthur C. Clarke says, Magic. A magic made possible from technology Vizrt and SportVu with the help of forty-four HD cameras and twenty computers. Here are the details." 
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