Logo of Vlasic Pickles.
|Headquarters||Parsippany, NJ, United States|
|Key people||Bob Gamgort|
|Owners||Pinnacle Foods, Bain & Company|
Frank Vlasic immigrated from Poland to Detroit in 1912 and started a small creamery with savings from his factory job. His son Joseph acquired a milk route in 1922, which eventually grew into the state's largest dairy distributor. In 1937, Vlasic was approached to distribute a home-style pickle, later marketing their fresh-packed pickle in glass jars. The business rapidly expanded in the post-war years, corresponding with growth in per capita pickle consumption.
The Vlasic stork was made into a mascot. Vlasic marketed themselves as "the pickle pregnant women crave...after all, who's a better pickle expert?" The modern Vlasic Pickle Stork speaks in a style reminiscent of Groucho Marx, holds a pickle like a cigar, and is voiced by Doug Preis.
On April 13, 1999, the company introduced the Vlasic Hamburger Stackers, made from naturally-grown but specially-cultivated cucumbers 40 cm (16") long and over 8 cm (3") in diameter, which enabled a single pickle chip to cover an entire hamburger.
Today, Vlasic is owned by Pinnacle Foods since its name change in 2001. The Vlasic Stork was shown in "Icons," a MasterCard commercial from 2005 where many famous advertising icons from food and cleaning equipment are shown having dinner together.
- http://www.vlasic.com/about/. Missing or empty
- Uyterhoeven, Hugo E. R. (1973). Strategy and organization: Text and cases in general management. R. D. Irwin, ISBN 9780256014488
- Vlasic Pickle website
- Vlasic - Brand History Pinnacle Food Group LLC. Retrieved on 9-06-10.
- Vlasic's Holders Clear Concern's Acquisition By Campbell Soup Co.
- Elliott, Stuart (May 30, 2007). "Pink or Blue? These Bundles of Joy Are Always Green". New York Times. Retrieved 2009-02-22.
- Vlasic Unveils World's Largest Pickle
- Pinnacle Foods official site
- MasterCard website
- Made in Michigan: Vlasic WJRT-TV, April 24, 2013