Voice short codes

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Voice short codes enable UK mobile phone users to dial a 5-digit short code (e.g. 61500) as an alternative to a standard geographic (e.g. 01 or 02 prefix) or non-geographic (e.g. 08 prefix) long number. The consumer pays anything between 0p and £2/min. The short code is forwarded to a standard geographic number - typically an existing call centre or interactive voice response (IVR) system.

The use of non-geographic telephone numbers in the United Kingdom has been a major cause of bill shock. Pollster YouGov found that 49% of mobile users have been surprised to see how much they have been charged for calling non-geographic numbers and 90% believe organisations should make the cost of these calls clearer.[1] According to Ofcom,[2] UK consumers paid around £1.9 billion for calls to non-geographic numbers in 2009.

Following their success in TV voting on shows like BBC's The Voice UK,[3] voice short codes are now being used as an alternative to non-geographic numbers. Voice short codes enable businesses to provide greater transparency on call rates, as the rate is fixed irrespective of which network is being used to make the call.

Voice short codes are available across all the UK mobile network operators - namely Vodafone, 3, EE, Virgin Mobile and O2. Voice short codes are provided by mobile aggregators - who have a commercial relationship with each of the mobile operators.

Advantages[edit]

  • Memorable
  • Price transparency (0800 / 0808 / 090 numbers cost more to call from mobiles than their advertised rate)
  • Can be free to the consumer (unlike 0800 and 0808 numbers, which mobile operators charge for access to)

References[edit]

  1. ^ "08 numbers are putting customers off". Call Centre Focus. UBM Information Limited. 2012-06-19. Retrieved 2012-10-02. 
  2. ^ Ofcom (2010-12-16). "Simplifying non-geographic numbers" (PDF). Office of Communications. Retrieved 2012-10-02. 
  3. ^ Farber, Alex (2012-04-27). "The Voice first to introduce "voice short code" voting". Broadcast (Media Business Insight Limited). Retrieved 2012-10-02. 

External links - mobile operators[edit]