Volaris

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Volaris
Volaris logo.svg
IATA
Y4
ICAO
VOI
Callsign
VOLARIS
Founded 2004
Commenced operations 2005
Hubs
Focus cities
Frequent-flyer program VClub
Fleet size 51 (+74 orders)
Destinations 47
Company slogan Vive Viajando
Parent company Vuela Compañia de Aviación
Headquarters Mexico City, Mexico
Key people
  • Enrique Beltranena (CEO)
  • Fernando Suarez (CFO)
  • Holger Blankenstein (CCO)
Website www.volaris.com

Concesionaria Vuela Compañía de Aviación, S.A. de C.V., operating as Volaris, is a Mexican low-cost airline based in Santa Fe, Álvaro Obregón, Mexico City,[1] and its operational base is located at the General Abelardo L. Rodríguez International Airport (TIJ) in Tijuana.

The airline operates scheduled flights to Mexico (33) and elsewhere in North America (14) from Benito Juárez International Airport in Mexico City, Don Miguel Hidalgo y Costilla International Airport, in Guadalajara, General Abelardo L. Rodríguez International Airport in Tijuana, and General Mariano Escobedo International Airport in Monterrey.

Volaris is the country's second largest airline after Aeroméxico. It is a leading competitor in the Mexican domestic airline market, with a market share of around 15% of domestic traffic.[2]

History[edit]

A Volaris Airbus A319 parked at Terminal 2 at Cancún International Airport.
A Volaris A319 parked at Terminal 1 on a rainy day in Mexico City International Airport before take off to Los Angeles International Airport

The pre-operations phase (founding of the legal entities and setting up of the required infrastructure) started in August 2005 under the name Vuela Airlines. Major initial shareholders of the company were Grupo Televisa (the world's biggest Spanish-language media conglomerate), Inbursa (an insurance company owned by billionaire Carlos Slim), Avianca (then TACA Airlines) and the Discovery Americas Fund. Each of these partners invested 25% of the initial cost of activities, or 100 million USD. On July 2010,[3] it was announced that Televisa and Inbursa had sold their stake in Volaris leaving the ownership of Volaris as follows: Avianca (then TACA Airlines) with Roberto and Maria Cristina Kriete (50%), Investment fund Discovery Americas (over 25%) and Indigo Partners: Fund led by former America West CEO B. Franke. Ticket sales started on January 12, 2006, and, following the delivery of the airline's first aircraft, the first (non-commercial) flight was operated in February 2006. Scheduled revenue flights were launched on March 13, 2006, with the inaugural flight having been operated from Toluca to Tijuana.

Initially, the airline avoided flying to Mexico City because of its congested and expensive airport. The airline took over several slots that had been owned by now-defunct Mexicana and its subsidiaries MexicanaClick and MexicanaLink, establishing service in September 2010.

In March, 2011, it announced that its hub in Toluca would move to Guadalajara.

On June 5, 2012, the airline launched a frequent flyer program called VClub.[4]

On June 6, 2012, PayPal became a payment alternative for the airline, enabling customers to purchase tickets directly from the airline's website.[5]

On September 17, 2012, Volaris announced a codeshare partnership with a German airline, Condor. Passengers of Condor are able to fly to more international destinations.[6]

Volaris started service from Mexico City to Mérida and Tuxtla Gutiérrez from in February 2013.

On March 13, 2013, the airline celebrated its seventh anniversary, offering passengers 70% off all flights.

US operations[edit]

A Volaris "Andrea" Airbus A319 taxiing in Los Angeles International Airport.

In November 2008, Volaris announced a codeshare agreement with US-based low-cost carrier Southwest Airlines.

In April 2009, Volaris announced the start of US-bound flights out of Toluca and Guadalajara (initially to Los Angeles and Oakland) to feed into the hubs of Southwest Airlines. Later on, US-flights were also offered from Zacatecas and Morelia, with Monterrey-Los Angeles (with Fresno Yosemite International Airport) in planning.

On December 13, 2010, Volaris started services between Chicago Midway International Airport and Guadalajara. It is Volaris' fourth international destination, first international service to a secondary airport and the longest route of Volaris' history. After Mexicana de Aviación's shutdown, Volaris took over many of Mexicana's international destinations and flights from its focus city, Guadalajara.

On February 25, 2011, it was announced that Volaris would acquire Mexicana's destination Fresno Yosemite International Airport, and would begin service on April 14, 2011. Fresno was Volaris' first US destination where it did not partner with Southwest Airlines. The airline began using Guadalajara International Airport as an American gateway hub in late 2011.

Volaris received permission to fly between Dallas/Fort Worth International Airport and Mexico City, along with a number of other U.S.-Mexico routes. Volaris sought the permission on February 3,[year needed] and the U.S. Department of Transportation gave its approval on February 11.[year needed] Volaris has now disclosed when they might have begun service on the DFW-Mexico City route, since Spirit Airlines has recently launched a DFW-TLC route. The applications were of interest to Southwest Airlines because Volaris and Southwest offered connections between their flights at 19 western cities that December. The new Volaris routes to and from Los Angeles International Airport, Sacramento International Airport, Oakland International Airport and San Jose International Airport offered Southwest customers new places in Mexico that could be served through the Volaris alliance.[7]

Volaris received approval to fly to San Diego International Airport on July 12.[year needed]

Volaris started service to Sacramento and Guadalajara on November 15, 2012.

Volaris began flights between Denver and Mexico City on December 8, 2012.

Volaris and Southwest stopped codesharing on February 22, 2013. Southwest decided to focus more on the Mexican market with AirTran Airways, instead of codesharing with Volaris.[8][9]

Volaris began flights between Phoenix and Guadalajara on October 19, 2013.

Volaris applied to fly Mexicana's former Portland and Guadalajara Non-Stop flight. The service to Portland began on October 6, 2014.[10]

Volaris also plans to begin service to Houston Hobby Airport from Benito Juarez Airport in Mexico City as soon as the new terminal is completed.[11]

Volaris will start Non-Stop flights between Reno/Tahoe and Guadalajara on December 16, 2014.[12]

On 12 September 2014, the airline is planning to begin service to John Wayne Airport from Mexico City Airport sometime in the future to fill in the demise of rival carrier, Interjet.[13]

Volaris will start it's second destination in Florida, Fort Lauderdale International Airport from Mexico City on December 1, 2014 and from Guadalajara on December 4, 2014.[14]

Destinations[edit]

Volaris serves 35 domestic destinations and 15 international destinations (currently all in USA).

Further information: Volaris destinations

Codeshare agreements[edit]

Past[edit]

Fleet[edit]

As of November 2014, the Volaris fleet consists of the following aircraft with an average age of 4.4 years:[15]

Volaris Fleet
Aircraft In Service Orders Passengers Routes Notes
Airbus A319-100 19 144 Short / Medium haul
Mexico and United States
Airbus A320-200 32 3 174 Short / Medium haul
Mexico and United States
Airbus A320ceo 20 TBA TBA
Airbus A320neo 30 TBA TBA Deliveries begin in 2016
Airbus A321neo 20 TBA TBA Deliveries begin in 2017
Total 51 74 318
Projected Volaris Fleet [16]
Year End Airbus A319 Airbus A320/A321 Total
2014 19 31 50
2015 17 35 52
2016 15 42 57

Media[edit]

The former Volaris safety video featured actress Claudia Lizaldi.[17] The current Volaris safety video features young children demonstrating the safety procedures.[18] Both of the videos are enabled with English language subtitles.

References[edit]

  1. ^ "Contáctanos." Volaris. Retrieved on December 4, 2010. "Dirección de oficinas Volaris - Prolongación Paseo de la Reforma 490 piso 1 Col. Santa Fe Peña Blanca México DF, Delegación Álvaro Obregón C.P. 01210"
  2. ^ http://centreforaviation.com/analysis/aeromexico-and-volaris-increase-international-spread-to-strengthen-yields-and-vivaaerobus-follows-188595
  3. ^ "Indigo Partners buys stake in Mexico's Volaris". Flightglobal.com. 2010-07-19. Retrieved 2013-05-12. 
  4. ^ "Sala de prensa". volaris.mx. Retrieved 2013-05-12. 
  5. ^ "Media Center". volaris.mx. Retrieved 2013-05-12. 
  6. ^ "Press Release - Condor and the Mexican airline Volaris enter into partnership". 17 September 2012. Retrieved 12 November 2012. 
  7. ^ "Volaris get U.S. approval for DFW-Mexico City flights | Airline Biz Blog". Aviationblog.dallasnews.com. 2011-02-16. Retrieved 2013-05-12. 
  8. ^ [1][dead link]
  9. ^ "Southwest and Volaris to end partnership - 2/7/2013". Flight Global. 2013-02-07. Retrieved 2014-02-10. 
  10. ^ http://www.flyertalk.com/forum/budget-north-south-american-airlines/1572044-volaris-applies-pdx-gdl-service.html
  11. ^ http://centreforaviation.com/analysis/houston-airport-operator-envisions-hobby-offering-international-flights-in-12-markets-71625
  12. ^ http://airlineroute.net/2014/10/02/y4-gdlrno-dec14/
  13. ^ Maio, Pat (12 September 2014). "Mexican discount airline targets L.A. area". Los Angeles Register (Los Angeles Register). Retrieved 18 September 2014. 
  14. ^ http://airlineroute.net/2014/10/15/y4-fll-dec14/
  15. ^ 07 August 2014. "Volaris Fleet in Planespotters.net". planespotters.net. Retrieved 2014-08-07. 
  16. ^ "05/07/14 Bank of America Merrill Lynch 2014 Transportation Conference (pg 18)". 
  17. ^ "Video de seguridad Volaris.mov." Volaris Official YouTube. Retrieved on November 4, 2010.
  18. ^ "Video de seguridad Volaris con niños". YouTube. Retrieved 2013-05-12. 

External links[edit]