VoodooPC
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| Type | Subsidiary of HP |
|---|---|
| Founded | 1991 |
| Headquarters | Calgary, Canada |
| Key people | Mark Hurd President, CEO and Chairman of HP Todd Bradley (VP, of HP PSG) Rahul Sood (CTO Voodoo Brand, HP) |
| Products | Enthusiast Personal Computers |
| Parent | HP |
| Website | www.voodoopc.com |
Voodoo Computers Inc. or VoodooPC is a luxury personal computer manufacturer owned by Hewlett Packard based in Calgary, Alberta, Canada founded in 1991. In September of 2006 Hewlett Packard announced they would acquire Voodoo. They now maintain Voodoo as a high-end brand within the parent company. Voodoo specializes in high performance computing. As of November 7, 2009, VoodooPC offers only two models: the Envy 133 (laptop) and the HP Firebird (desktop).[1]
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[edit] Desktop offering
Voodoo PC is most well known for its desktops and offers one desktop brand, the Omen. On June 10, 2008, the computer's complete redesign was revealed, showing a new brushed metal case and mounted 7" auxiliary screen.[2]
[edit] Management
The company was founded in 1991 by Rahul Sood, and in 1999 Ravi Sood (brother to Rahul) joined the board of operations. Prior to the acquisition Voodoo employed roughly 40 people between their Canadian headquarters and their web development office in Bangalore. Since the acquisition the expansion continues, and HP employs over 150,000 people.
[edit] Acquisition by HP
On September 28, 2006, Rahul Sood announced on his blog that HP would be acquiring VoodooPC for an undisclosed amount. Rahul Sood will be assuming the position of Chief Technology Officer for HP's Global Voodoo Business Unit while brother Ravi will be Director of Brand Experience for the Global Voodoo Business Unit.[3]
In August 2007, HP announced the HP Blackbird 002 gaming PC with the label VoodooDNA inside the case. The HP Blackbird can have its hard drive replaced in just 12 seconds[citation needed] due to the tools-free entrance design, and was released on September 15, 2007.
[edit] New direction
Since the acquisition of Voodoo in 2006, the business has been re-developing the brand of Voodoo. This was culminated on the 10th June 2008 with the revelation that Voodoo will focus on high-end, top spec computers rather than gaming machines. Voodoo will also continue with Voodoo DNA machines with HP.
For the launch of their new brand direction they used the tag line of 'Blending Art, Innovation and Performance;' confirming the businesses future as a HP brand.
The Envy 133 laptop has been announced as generally available, while the Omen will (initially) be purchasable by invitation only.[4]
[edit] Current products
As of October 18, 2009, both the HP Firebird and Voodoo Envy 133 are no longer available for purchase on HP's website. The HP Envy line of notebook PCs is touted by HP as "building upon the Voodoo ENVY legacy".[5]
[edit] Discontinued products
- Rage (gaming desktop)
- Aria (media center)
- Hexx (gaming desktop, small form factor)
- Vibe (media center/Xbox combination)
- Eden (fanless/silent gaming desktop)
- Omega (canceled)
- Omen (gaming desktop)
- HP Blackbird 002 (high gaming desktop with VoodooDNA)
- HP Firebird (lower end compact gaming desktop with VoodooDNA)
- Envy 133 (premium ultraportable notebook) with Splashtop instant-on OS.
[edit] See also
[edit] References
- ^ "HP Press Release: HP Delivers Stunning Design, Personalization and World-Class Engineering in New Voodoo Porfolio". HP. http://www.hp.com/hpinfo/newsroom/press/2008/080610xc.html. Retrieved 2008-06-15.
- ^ "Voodoo Omen: Voodoo Omen Gaming Desktop Is Most Beautiful Ever, Only $6500-$20,000". Gizmodo. http://gizmodo.com/395418/voodoo-omen-gaming-desktop-is-most-beautiful-ever-only-6500+20000. Retrieved 2008-06-15.
- ^ "Hewlett-Packard acquires VoodooPC". Techtaxi.blogspot.com. 2006-10-08. http://techtaxi.blogspot.com/2006/10/hewlett-packard-acquires-voodoopc.html. Retrieved 2009-08-10.
- ^ "Electronista". Electronista. http://www.electronista.com/articles/08/06/10/voodoo.envy.133.and.omen/. Retrieved 2008-06-15.
- ^ "HP Redefines the Premium Notebook PC with ENVY". Hp.com. http://www.hp.com/hpinfo/newsroom/press/2009/090915xc.html. Retrieved 2009-10-19.
[edit] External links
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