|Key people||Jim Bankoff|
|Alexa rank||58,569 (December 2013[update])|
|Type of site||News and blogging|
|Users||17 million +|
Vox Media Inc. (previously known as Sports Blogs, Inc and publicly known as Vox) is an American internet media company that currently has three main editorial brands: SB Nation, The Verge, and Polygon. Vox is headquartered at 1201 Connecticut Ave NW in Washington, D.C. Founded in 2003 by political activist Jerome Armstrong, freelance writer Tyler Bleszinski and Markos Moulitsas (creator of Daily Kos), the network features over 300 sites with over 400 paid writers.
The company focuses on developing content on the web, offering over 300 websites, each with its own name, URL, brand, community focus, writers, and guidelines. The sports network, SBNation.com, covers most or all teams of the MLB, NBA, NFL, MLS, and NHL, as well as NASCAR, MMA, college sports, pro cycling, and other sports.
Former AOL programming chief Jim Bankoff is chairman and CEO of Vox Media Inc. Trei Brundrett is VP of Product and Technology. Marty Moe is Chief Operating Officer and Group Publisher, and Joe Purzycki VP of National Sales.
The Washington, D.C.-based company raised about $40 million in total funding, the Series A having been led by Accel Partners in 2008, Series B by Comcast Interactive Capital in 2009, Series C by Khosla Ventures in 2010, and all three participating for Series D in 2012. Other funders are Allen & Company, Providence Equity Partners, and various angel investors, including Ted Leonsis, Dan Rosensweig, Jeff Weiner, and Brent Jones. According to sources, the latest round, in May 2012, valued Vox at $140 million.
At a DC-based kickoff event in February 2009, there were about 185 blogs. ComScore, the Reston, Virginia-based tracker of consumer Internet habits, tallied 5.8 million unique visitors to SB Nation Web sites during the month of November 2010. That 208 percent increase over the 1.9 million unique visitors in November 2009 made SB Nation the fastest growing sports Web site the company tracked at the time. As of December, 2010, SB Nation had 12 million unique visitors and over 100 million page views monthly, according to CEO Jim Bankoff. Expansion includes mobile and going global, into the "European Premier (soccer) League."  As of March, 2011, Vox Media's SB Nation had grown to more than 300 separate web sites maintained primarily by part-time contract writers. They put together posts, facilitate dialogue and interact with commenters. As of November 2012, ComScore reported that there were 130 million people in the U.S. who accessed sports news online in October. ESPN's 45 million unique visitors still exceeded SB Nation’s 9.4 million, but ESPN lost 5 million visitors year-over-year, while SB Nation grew by 20%. As of June, 2013, Vox says that SB Nation has reached 50 million unique visitors per month and 190 million monthly page views, and has more than 70,000 Twitter followers (@SBNation) and almost 67,000 likes on Facebook.
The Verge launched in November 2011. One year later in October 2012, comScore reported that The Verge had 3.1 million unique U.S. visitors. Gawker Media’s Gizmodo, by comparison, had 6.5 million unique visits, and AOL’s Engadget, had 6.3 millon.
Rob Neyer & Baseball Nation
In February, 2011, SB Nation hired Rob Neyer away from ESPN, where he had worked for 15 years in what CEO Jim Bankoff called a "high profile hire". On March 30, 2011 SB Nation launched Baseball Nation. Baseball Nation features writers Jason Brannon, Carson Cistulli, editors Rob Neyer, Jeff Sullivan and Grant Brisbee.
Joshua Topolsky was the editor of Engadget until March 2011. Topolsky and eight of the more prominent editorial and technology staff members (including Nilay Patel, Ross Miller, Joanna Stern, Chris Ziegler, Paul Miller, Vlad Savov, Justin Glow, and Dan Chilton) at Engadget left AOL to join SB Nation to build a new tech and gadget site. While Topolsky and his team were developing the new site, a 'placeholder' site called This Is My Next was created to allow them to continue writing articles and producing podcasts. In a reference to the new website Topolsky is quoted as saying, “We’re not trying to be Twitter or Facebook, as in this new thing people are using, we want to be something that is just the evolved version of what we have been doing.”  The new technology network—The Verge—launched on November 1, 2011. It was also announced that Scott Lowe, from IGN Tech, would be joining Vox.
In early January 2012, Vox hired Chris Grant, editor-in-chief of Joystiq, to launch a new gaming site with Vox. Also hired were Brian Crecente, editor-in-chief of Kotaku, and Russ Pitts, editor-in-chief of The Escapist, to run the site, along with Justin and Griffin McElroy, Chris Plante, Arthur Gies, and Russ Frushtick, and Tracey Lien and Emily Gera for the roles of Senior Reporter, Australia & Senior Reporter, UK, respectively.
Vox, which had previously stated that "Vox Games" was merely a placeholder until the project was ready to separate itself from being a Gaming hub on The Verge to a fully-fledged independent website, revealed on April 6, 2012, that the gaming site would be named Polygon. On October 25, 2012 Polygon launched under its own name. The site features responsive web-design (which SB Nation has had since its relaunch in mid-2012) and long feature articles.
Vox accquried Curbed Network for "cash and stock acquisition valued at between $20 million and $30 million".
Vox Media took part in YouTube’s original programming project. SB Nation drew on its existing writers and other staff within its network of sports blogs, to produce more real-time video that ties to sporting events before or after they occur, and have seen growth in this network approach. As of April 2013 on YouTube, SB Nation had 31,848 subscribers and 13,477,661 views and its network had 166 network channels with 333,807 network subscribers, and over 122 million video views; The Verge had 159,534 subscribers and over 40 million views; Polygon had 18,326 subscribers and over 5 million views.
- "Amsu.com Site Info". Alexa Internet. Retrieved 2013-12-01.
- Plambeck, Joeseph (June 6, 2010). "Sports-Centric Web Sites Expand, and Bias Is Welcome". New York Times.
- Kerr, Ronny (Nov 8, 2010). "Sports blog and news network continues its rise". Vator.tv.
- "SB Nation Network". sbnation.com. 24 March 2011. Retrieved 2011-03-24.
- <W., C. (Sept 17, 2012). "Top 50". AdWeek.
- Rothstein, Betsy (Jan 16, 2013). "Vox Media Announces Head Honchos". Media Bistro.
- "Blog network SportsBlog Nation scores funding". CNET.com. 29 October 2008. Retrieved 2008-11-07.
- Ali, Rafat (16 July 2009). "Sports Blog Site SBNation Gets $8 Million More, From Comcast And Others". Paid Content. Retrieved 2010-11-14.
- Solomon, Brian (6 December 2012). "Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web". Forbes. Retrieved 2012-12-07.
- Overly, Steven (20 December 2010). "SB Nation's sports blogger collective sees bias as a plus". WashingtonPost.com. Retrieved 2010-01-08.
- "The New Game in Sports Journalism: SB Nation Claims 100 Million Monthly Views- Going Global with Soccer Coverage". Beet.tv. 10 December 2010. Retrieved 2011-02-08.
- "Vox Media says design helps charge SB Nation". New York Business Journal. 19 July 2013. Retrieved 2013-07-19.
- Roberts, Jeff John (12 December 2012). "Vox Media says the Verge is "very profitable" after one year". Paid Content. Retrieved 2012-12-11.
- Rovell, Darren (February 1, 2011). "One of the Originals, Rob Neyer, Leaves ESPN.com for SB Nation". CNBC.com. Archived from the original on February 1, 2011.
- "Introducing ... Baseball Nation". SB Nation. Retrieved 2011-04-22.
- Carr, David (April 3, 2011). "Team From Engadget Makes Jump to SB Nation". The New York Times.
- With The Verge, SB Nation looks beyond just gadgets - Fortune Tech
- Grant, Christopher (06 Apr 2012). "Vox Games is dead. Welcome, Polygon". Polygon. Vox Media.
- Grant, Christopher (24 Oct 2012). "Welcome to Polygon! It's a website (finally)". Polygon. Vox Media.
- Steigrad, Alexandra (11 November 2013). "Vox Media Acquires Curbed.com". WWD. Retrieved 12 November 2013.
- Ellis, Justin (12 December 2012). "As YouTube renews channels will Media companies make the cut". Nieman Lab. Retrieved 2012-12-13.
- "SB Nation". YouTube. Retrieved 2012-12-13.
- "The Verge". YouTube. Retrieved 2012-12-13.
- "Polygon". YouTube. Retrieved 2012-12-13.