Vuclip

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Vuclip
Vuclip Logo
Type Private
Founded July 2008
Headquarters Milpitas, California, United States
No. of locations Beijing, New Delhi, Mumbai, Shenzhen
Area served Worldwide
Key people Nickhil Jakatdar, CEO and founder
Industry Mobile video entertainment
Slogan(s) Any video, any time, anywhere
Website vuclip.com
Alexa rank negative increase 37,666 (November 2014)[1]

Vuclip is the leading premium mobile video on demand service for emerging markets.[2] Whether it is a basic feature phone or a high-end smart phone and consumers can access videos without buffering. Vuclip offers global, and regional free as well as premium content across genres such as entertainment, sports, news, health, fashion & lifestyle, politics, devotion and many more.[3] Vuclip offers short clips as well as long form content. Vuclip platform includes a mobile website [m.vuclip.com], Vuclip Android App and Vuclip Java App. Vuclip is headquartered in Milpitas, California with a presence in Dubai, Beijing, Kuala Lumpur, Mumbai, Delhi, Jakarta and Bangkok [2]

Overview[edit]

Popularity[edit]

Vuclip has a user base of over 3 million subscribers per quarter and 160 strategic partnerships with top studios around the world. It offers blockbuster Hollywood and regional movies, TV shows and music videos in 20 in different languages.[4] The viewer base is predominantly from emerging markets like India, Middle East and South East Asia.[5]

Founders and Investors[edit]

Vuclip was started by Nikchil Jakatdar and Zhigang Chen in 2008. The company closed a Series C round of funding in May 2011 and raised $8 million from previous investors NEA and Jafco. In November 2012, Vuclip closed a Series D round of funding and raised $13 million with SingTel Innov8 as the lead investor. Existing investors NEA and Jafco also participated in Series D round of funding[6]

Products[edit]

Vuclip App on Android,[7] Java,[8] Windows[9][edit]

Vuclip's patent-pending Dynamic Adaptive Transcoding technology enables the simultaneous transcoding or optimization of the content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks. Dynamic Adaptive Transcoding creates a quality experience across device and network types.

App Features:

  • Offline viewing – Download videos in high quality and watch later without a network connection.
  • Vuclip NOW - Live channel playing the latest videos and movies 24x7.
  • Shake to Surprise – Shake your device to receive a surprise video recommendation.
  • In-player recommendations - Explore more videos while watching a video
  • Sharing with friends - Press your screen to share videos through Facebook, Twitter, SMS or Copy URL

m.vuclip.com[6][edit]

The mobile site delivers videos on any network and on any device without buffering. The browser-based approach ensures accessibility for consumers in emerging markets where penetration of smart phones is limited.

Partners[edit]

Vuclip works with all constituents of the mobile ecosystem:

Mobile operators: Vuclip has partnered with leading carriers in South East Asia, Middle East and India including, Maxis, Telkomsel, AIS, Airtel, Vodafone, IDEA and many more to bring mobile video to masses.[10] Vuclip powers video section of Airtel Entertainment Store,[11] the Telkomsel Video 500 mobile video store [12] and more.

Mobile browsers and OEMs: Vuclip has partnered with mobile browsers like UCWeb and handset manufactures like Nokia to bring mobile video to consumers [13]

Content partners: Vuclip works with more than 160 global and local content partners to offer Hollywood and regional movies, TV shows and music videos in 20 different languages. Vuclip has partners that include Rajshri, Tips, Balaji Motion Pictures, ESPN, Graphic India, NDTV, Zoom, UTV, TV5 Philippines, Fox News and several more content providers [14]

Advertisers: Vuclip has worked with over 150 brands like Perfetti, Old Spice, Pepsi, Cadbury, and more to help them reach their target audience, through an immersive experience of mobile video advertising solutions [15]

Acquisitions[edit]

In February 2013, Vuclip made its first acquisition; the mobile video company Jigsee, to expand its own premium content inventory and app capabilities in India, one of Vuclip’s biggest markets[16]

Awards & Recognitions[edit]

Mobby's Award for Best New App at the Mobile Digital and Marketing Summit [2013][16] Smarties India Award for the publisher/media company of the year {2013}[17] Impact’s Icons of India’s Digital Ecosystem.[18]

References[edit]

  1. ^ "Vuclip.com Site Info". Alexa Internet. Retrieved 2014-11-17. 
  2. ^ a b "Vulip added 150000 new videos from 160+ partners in Q2 2014". 
  3. ^ "Vuclip releases Android app update". ET Telecom. Retrieved 2014-03-19. 
  4. ^ "Vuclip Adds 150,000 New Premium Videos in Q2 From Over 160 Content Partners Worldwide". Reuters. Retrieved 2014-08-27. 
  5. ^ "Vuclip releases Android app update". Retrieved 2014-02-25. 
  6. ^ a b "Mobile Video Search Engine Vuclip Raises $8 Million". 
  7. ^ "Vuclip on Android". 
  8. ^ "Vuclip on Java". 
  9. ^ "Vuclip on Windows". 
  10. ^ "Emerging markets to help mobile video streaming co Vuclip reach 500 million users". Retrieved 2014-03-23. 
  11. ^ "Vuclip will be providing technology, product, analytics and content aggregation engine for the video section of the Airtel's Re 1-entertainment store". 
  12. ^ "Vuclip, Telkomsel launch mobile video store". Retrieved 2014-04-17. 
  13. ^ "Vuclip to offer full length Bollywood movies from Balaji Motion Pictures". Retrieved 2014-07-04. 
  14. ^ "MediAvataar India caught up with Meera to know more about the soaring Mobile marketing in our country also to identify Vuclip’s role in pushing it forward". Retrieved 2014-05-23. 
  15. ^ "Mobile Video Startup Vuclip Buys Jigsee To Target Emerging Markets With Apps". 
  16. ^ a b "Vuclip Wins Mobbys Awards 2013 For Innovation In The Mobile Industry". 
  17. ^ "Vuclip wins Smarties India Award". India Infoline. Retrieved 2013-09-07. 
  18. ^ Icons of India's Digital Ecosystem (Report). http://www.exchange4media.com/images/DigitalPower100.pdf/.

External links[edit]