Vuguru
Vuguru is an independent multi-platform studio [1] founded by Tornante (headed by Michael Eisner) in March 2006. The studio's first project, "Prom Queen", consisted of 90-second shorts in 80 episodes and was distributed online, beginning in April 2007.[2] A second project entitled "The All for Nots" (Source: NY Times, March 2008) was distributed online and on HDNet. Subsequent offerings include "Back on Topps," "Foreign Body," "Pretty Tough," "The Booth at the End" and "Don't Ask Don't Tell." [3] The studio will produce web television series for distribution on the Internet, portable media devices and cellphones.[4] In November 2010, Vuguru signed an agreement with AOL to produce a minimum of six scripted series over the next year, each a series of roughly 90-minute episodes, for distribution by AOL.[5]
In October 2009, Vuguru was spun off as a separate LLC with funding from Rogers Communications.
Vuguru is a new media studio that produces and distributes innovative story-driven content for current and emerging new media platforms. The studio is uniquely positioned[citation needed] between the taste and storytelling of traditional media and the exciting flexibility of the new media landscape. Vuguru’s inaugural series Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up series have included Prom Queen: Summer Heat, Sam Has 7 Friends, The All-For-Nots, Foreign Body and two seasons of the Emmy-nominated Back on Topps. Back On Topps is a two-time streamy award-winning series. The Booth at the End, a psychological thriller in 23-minute installments, made its debut in 2010 in Canada, where it is distributed by Rogers Media. In the U.S., it premiered on Hulu.com in July 2011. Elsewhere, it is licenced to Fox International.
Vuguru’s investors include Michael Eisner’s Tornante Company and Rogers Media.
[edit] References
- ^ "How we develop, finance & distribute projects". Vuguru. http://vuguru.com/us/approach. Retrieved 2011-11-16.
- ^ Li, Kenneth (2007-03-12). "Eisner launches Internet video studio Vuguru". Yahoo News. http://news.yahoo.com/s/nm/20070313/media_nm/media_eisner_dc. Retrieved 2007-03-20.[dead link]
- ^ "Vuguru Projects". http://vuguru.com/projects. Retrieved 2011-11-01.
- ^ "Eisner launches studio to make Internet videos". Toronto Star. 2007-03-13. http://www.thestar.com/Business/article/191059. Retrieved 2007-03-20.
- ^ "Eisner's Vuguru, AOL Announce Original Video Content Deal". The Wrap News, Inc.. 2010-11-10. http://www.thewrap.com/media/column-post/michael-eisner-vuguru-aol-announce-video-content-deal-22406. Retrieved 2011-11-01.
[edit] External links
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