|City of license||Huntsville, Alabama
|Branding||WAFF 48 (general)
WAFF 48 News (newscasts)
|Slogan||The Heart of The Valley
We Track Storms
|Channels||Digital: 48 (UHF)
Virtual: 48 (PSIP)
48.2 Bounce TV
(WAFF License Subsidiary, LLC)
|First air date||July 4, 1954|
|Call letters' meaning||American
(the old slogan of the former owner AFLAC)
|Former callsigns||WMSL-TV (1954-1975)
|Former channel number(s)||Analog:
23 (UHF, 1954-1968)
48 (UHF, 1968-2009)
DuMont Television Network (1954-1955)
|Transmitter power||48 kW|
WAFF is the NBC television network affiliate in Huntsville, Alabama. Owned by Raycom Media, the station broadcasts its digital signal on UHF channel 48 (mapped as virtual channel 48.1 via PSIP) and serves the northern portion of Alabama and several counties in southern Tennessee. It is based from its studios on Memorial Parkway (U.S. Highway 431) in Huntsville, and its trasmitter is located south of Monte Sano State Park.
- 1 Digital television
- 2 History
- 3 News operation
- 4 Notes
- 5 References
- 6 External links
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|48.1||1080i||16:9||WAFF-DT||Main WAFF programming / NBC|
WAFF shut down its analog signal, over UHF channel 48, on June 12, 2009, as part of the federally mandated transition from analog to digital television. It, according to an FCC filing, was to move back to channel 48 and increase power. In December 2011  this move back to channel 48 finally took place, along with an increase in transmitter height. The accompanying planned increase in transmitter power, however, was considerably reduced. This resulted in the station broadcasting at 48 kW ERP instead of the originally planned 356 kW ERP.
The Decatur years (1954-69)
The station first began broadcasting from studios and transmitters in Decatur (30 miles / 50 km west of Huntsville) on July 4, 1954, as WMSL-TV, channel 23. It was owned by Frank Whisenant, a Decatur businessman who also owned the radio station WMSL-AM. WMSL originally carried programming from all four networks of the time - NBC, CBS, ABC and the DuMont Network - but was a primary NBC affiliate. It lost the DuMont Network when that one began closing down in 1955; it lost ABC when WAAY-TV started in Huntsville in 1959 as an ABC affiliate; and, finally, lost CBS when WHNT-TV began transmitting as a CBS affiliate in 1963.
Until the early 1960s, Decatur was the largest city in the viewing area, and it was centrally located - thus making it a good location for the Tennessee Valley region's first TV station. However, when Huntsville became the region's largest city due to the exponential growth of U.S. Army Missile Command and NASA installations, Whisenant decided to move the transmitter for WMSL - TV there. However, because the station's original channel assignment, channel 23, was too close in frequency to a nearby transmitter of Alabama Public Television, WHIQ - TV, channel 25 in Huntsville, the F.C.C. ordered WMSL - TV to move to channel 48 as a condition on its permit to relocate its city of license. The move to a higher UHF frequency was highly unusual for that time; during the 1960s especially, many UHF stations that had started operations on channels above 40 or so were able to move to lower allocations per FCC action.
WMSL-TV began broadcasting on channel 48 in January 1969, while simultaneously continuing to transmit on channel 23 for several days afterwards. Then channel 23 in Decatur went dark. Some weeks later, Whisenant closed the station's studios in Decatur when the new studios opened in Huntsville. In the meantime, Whisenant sold the WMSL radio station to Clete Quick, another Decatur businessman. This radio station now uses the call letters WWTM.
Early years in Huntsville (1968-74)
On September 1, 1968, about four months before moving to Huntsville, WMSL-TV lost its NBC affiliation after WAAY-TV also became an NBC affiliate on September 2, 1967 (meaning the market had no local ABC affiliate for a year; the network was available only on out-of-market stations in Birmingham, Nashville, and Chattanooga). Still, the new channel 48, which got the ABC affiliation by default, made persistent efforts to serve its greatly expanded viewing area, which now included most of The Shoals region of northwestern Alabama.
Perhaps the most popular of WMSL-TV's local programs was the weekday children's show hosted by station general manager Benny Carle (born Benny Digesu), a Birmingham native who honed his talents for many years on WBRC-TV there. The show was typical for its day, featuring about 10 to 15 school-aged children in the studio with the host, who conducted party games, told stories, and engaged in clownish behavior; cartoons were shown during the one-hour (later 30-minute) late-afternoon (later mid-morning) program. He began the show in the mid-1960s, while the station was still in Decatur, and continued it until 1975, when ABC's Good Morning America took over its morning time slot. Carle now owns radio station WBCF and low-power TV station WBCF-LP in Detroit, Alabama, which he established after leaving channel 48. Another notable program during that period was a Saturday-afternoon teenage dance show, which ran after the similar American Bandstand (although the local show resembled Soul Train more closely), that holds the honor of being the first television program exclusively aimed at northern Alabama's African-American population. The program was hosted by Nat Tate, who until his 2007 death worked for radio stations in the Decatur area and served as a Baptist minister.
Call sign and ownership changes
In 1974, Whisenant sold the station to a Vermont-based company, which renamed the station WYUR-TV on March 9, 1975. Despite more aggressive attempts to promote its newscast, WYUR-TV's ratings were far behind WAAY and CBS affiliate WHNT. Then, in 1978, AFLAC, then known by its full name of American Family Life Assurance Company, bought the station, re-christening it WAFF-TV. Some months earlier, on December 11, 1977, WAAY decided to return to ABC, as that network had become the nation's most popular, in prime time programming especially; this left channel 48 with the then-less-desirable NBC affiliation. AFLAC did not immediately turn the corner with WAFF-TV; the station kept fine-tuning its newscasts and acquiring some nationally popular syndicated programs, but very little seemed to work.
Still, the station pressed forward; around 1980 or 1981 a new tower was constructed on the south end of Monte Sano, adjacent to the station's studios. The tower measured some 1,476 feet in height and was constructed in an effort to provide better reception to viewers across northern Alabama and southern middle Tennessee. The weather forecaster at the time, Glenn Bracken, held a coloring contest for schoolchildren across the viewing area, whereby they could depict their scenes of the new "tall tower" and incorporate WAFF's marketing message "New Tall Tower Means More Picture Power" and have their drawing and name presented during the nightly weather forecast (which usually took place on a balcony outside the news studio's doors). Also, during this period, WAFF began airing promotional spots showing various scenes of its news personalities interacting with residents of its viewing area, along with its news helicopter, "Sky48," to a song titled "We're Your Kind of People."
1982 studio fire and aftermath
On the evening of March 24, 1982, the station's building, situated on the side of Monte Sano overlooking Huntsville proper, caught fire and burned. Local firefighters could not control the blaze since the fire hydrant at the end of the driveway had not yet been connected to the water main and the water pressure at nearby hydrants was particularly low; this situation would later prompt competitor WHNT to relocate to downtown Huntsville, some years later. It was only a few days, however, before WAFF-TV began broadcasting again through the auspices of local cable companies, who provided NBC programming feeds from WSMV-TV in Nashville and WVTM-TV in Birmingham, both of which were available in their own rights on many northern Alabama cable systems prior to 1990. Eventually, WAFF-TV would rebuild at a new location, occupying a former jewelry store on North Memorial Parkway, some miles away from Monte Sano; microwave links connected the studios to the transmitter and tower. The fire would also prompt Huntsville city officials to repair the water pressure situation and build a new fire station atop Monte Sano, which sits directly across from WAAY's studios.
Beginnings of success and recent history (1980s-present)
The disaster may have proved to be a blessing in disguise, as AFLAC began investing money in developing talent and production facilities, enabling WAFF-TV to start making a serious ratings impact for the first time. Not only did the station benefit from the renewed popularity of NBC in the mid-1980s, but its acquisitions of highly popular syndicated shows like Oprah, Jeopardy!, and Wheel of Fortune made it a hit with viewers in the Tennessee Valley region. Since that time, the station has experienced continued success.
However, WAFF made a controversial decision in the mid-1980s to preempt Late Night with David Letterman (and on Fridays, Friday Night Videos) in favor of evangelist Jimmy Swaggart's daily half-hour program at 11:30 p.m. for several years, largely to cater to the area's conservative religious population and in the likelihood that it would bring in more money than local ad revenues would for Letterman's show; the station opted to sign off at midnight rather than tape delay the NBC shows for later airing. Also, WAFF made the decision to run the Swaggart program at a time when many area residents did not have access to religious programming on cable television, as would be the case in later years.
However, Letterman and FNV were eventually picked up by ABC affiliate (and former full-time NBC outlet) WAAY (airing after Nightline) and aired there until Swaggart's sexual scandal in 1988 impacted his ministry to the point that he had to cancel the daily program. Thereafter, WAFF returned Letterman and FNV to the schedule and continues to this day to air NBC's late night schedule without preemptions. WAAY also cleared several NBC daytime shows, between 9 and 10 a.m. Central Time before ABC's daytime programming began for the day, that WAFF passed on during this period as well.
As with the other two major-network Huntsville stations, weather forecasting became a very high priority for WAFF-TV in the 1990s, especially after the city experienced a devastating tornado in November 1989. The station constructed a doppler radar and began to use highly sophisticated meteorological equipment.
Notable news personalities over the years have included Newman Milwee, Bob Gord, Hans Sitarz, Paul Buxton, Robert Lane, Greg McCambell, Tom Kennemer, Missy Ming, Bob Baron, Kelly Cooper,Bruce Cunningham, Roy Ackland, Tony Troiano, Janette Smith, Jay Prater, Mark Thornhill, Kimberly Essex, Lee Marshall, Liz Hurley, Rudy Koski, Amy Witte, Tim Hall, Michael Gibson, Glenn Bracken, Mark Walleman, Brad Travis, Will Kennedy, Gasia Mikaelian, Ryan Korsgard, Varion Walton, Kristin Tallent, and Rachad Hollis.
WAFF received national media attention on July 29, 2010 when a report aired on July 28 became a viral video known as the Bed Intruder Song. The video features the reaction of Antoine Dodson in response to a rape attempt on his sister, Kelly Dodson.
At 4:30 a.m. on October 25, 2010, WAFF began broadcasting its news programming in high definition, making it the first station in the Huntsville television market to do so. However, while the station's studio shots are in high definition, much of WAFF's field video has remained in widescreen standard definition even after rival WHNT-TV upgraded to full high-definition newscasts in February 2011.
WAFF's weather radar "Live Stormtracker Doppler", which was located in Limestone County, Alabama just off of US Route 72, was destroyed when it was hit by a large and violent tornado (which produced EF4 damage in nearby Tanner, approximately 10 miles (16 km) away from the radar site) on April 27, 2011. A camera mounted on the tower showed the tornado approaching the radar moments before it struck; aerial footage taken after the tornado showed that the radar's tower remained standing despite being in the tornado's damage path. In March 2012, WAFF installed a 1 million watt C-Band doppler radar system supplied by Huntsville-based Baron Services to replace the previously destroyed radar terminal.
Raycom News Network and Raycom Weather Network
WAFF is part of the Raycom News Network, a system designed to rapidly share information among a group of four Raycom-owned stations and websites serving the state of Alabama. A regional network has developed among Columbus/Phenix City's WTVM, Montgomery's WSFA, and Birmingham's WBRC in which stations share information, equipment such as satellite trucks or even reporters' stories. Between them, these four stations cover the state of Alabama. The four stations also comprise the Raycom Weather Network and the Raycom Alabama Weather Blog, where meteorologists from all four stations post forecasts and storm reports, as well as live feeds from all of the cameras that the four stations operate. The site also has live feeds of the radars of WTVM, WSFA, WBRC, WAFF. The only Raycom station in Alabama not participating in the arrangement is WDFX-TV in the Dothan area, which receives its news programming from WSFA.
- Your Esso Reporter (1954–1960)
- The Valley Report (1960–1963)
- The Gibson/Bracken Report (1963–1970)
- Newsnight (1970–1974)
- Valley News at 10 O'Clock (1974–1975)
- Region Report (1975–1977)
- News 48/News 48 Update (6pm and 10pm) (1977–1982)
- First News 48 (1982–1983)
- The News 48 (1983–1980s)
- WAFF 48 News (1980s–1994 and 1996–present)
- The Tennessee Valley NewsChannel (1994–1996)
- "WAFF TV-48, Proud as a Peacock!" (1979–1981, local version of NBC ad campaign)
- "48, Our Pride is Showing" (1981–1982; local version of NBC ad campaign)
- "We're 48, Just Watch Us Now" (1982–1983; local version of NBC ad campaign)
- "48 There, Be There" (1983–1984; local version of NBC ad campaign)
- "48, Let's All Be There" (1984–1986; local version of NBC ad campaign)
- "Come Home to 48" (1986–1987, local version of NBC ad campaign)
- "Come on Home to 48" (1987–1988; local version of NBC ad campaign)
- "Come Home To The Best, Only on 48" (1988–1990, local version of NBC ad campaign)
- "WAFF, The Place To Be!" (1990–1992, local version of NBC ad campaign)
- "It`s A Whole New WAFF" (1992–1993, local version of NBC ad campaign)
- "The Stars Are Back on 48" (1993–1994, local version of NBC ad campaign)
- "The Heart of The Valley" (1997–present)
- "We Track Storms" (2004–present, weather slogan)
- "WAFF 48 Investigates" (2013-present, news slogan)
- Jim Abath - weekday mornings on Today (4:30-7 a.m.) and weekdays at noon
- Margo Gray - Saturdays at 6 and weekends at 5 and 10 p.m.
- Kim Essex - weeknights at 6 and 10 p.m.
- Elizabeth Gentle - weekdays at 4 p.m.; also reporter
- Jack Madison - Saturday mornings on Today (8-9 a.m.)
- Liz Hurley - weeknights at 5 p.m.
- Tiani Jones - weekday mornings on Today (4:30-7 a.m.)
- Charles Molineaux - weekdays at 4 p.m.; also reporter
- Mark Thornhill - weeknights at 5, 6 and 10 p.m.
- WAFF 48 Storm Team
- Brad Travis (AMS Certified Broadcast Meteorologist Seal of Approval) - chief meteorologist; weekdays at 4 and weeknights at 5, 6 and 10 p.m.
- Jeff Castle (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weekday mornings on Today (4:30-7 a.m.) and weekdays at noon
- Lauren Jones - meteorologist; Saturday mornings on Today (8-9 a.m.) and Saturdays at 6 and weekends at 5 and 10 p.m.
- Sports team
- Scott Theisen - sports director; weeknights at 6 and 10 p.m.
- Carl Prather - sports anchor; Saturdays at 6 and weekends at 5 and 10 p.m.
- Lauren Morrison - general assignment reporter
- Diana Crawford - general assignment reporter
- Nick Lough - general assignment reporter
- Jack Madison - Decatur bureau reporter
- Stephen McLamb - Sand Mountain bureau reporter
- Sarah Navoy - general assignment reporter
- Bobby Shuttleworth - general assignment reporter
- Marie Waxel - Shoals bureau reporter
- Muriel Bailey - general assignment reporter
- RabbitEars TV Query for WAFF
- "Require Prime Evening Time for NTA Films", Boxoffice, November 10, 1956: 13[dead link]
- Aerial View of the WAFF-TV Radar Hit by EF5 Tornado on April 27, 2011 in North Alabama
- Baron Installs 1 Megawatt Radar For WAFF, TVNewsCheck, March 7, 2012.
- News Team Biographies
- Query the FCC's TV station database for WAFF
- BIAfn's Media Web Database -- Information on WAFF-TV
- Huntsville Rewound
- Benny Carle-Classic Alabama TV (on station and GM from 1965–1977)