WATD-FM airs a news program in morning drive on weekdays, with features from AP Radio. AC hits from the 1960s-today predominate in the midday hours and in afternoon drive on weekdays, while oldies, jazz, blues, and talk shows fill the rest of the programming week. WATD's midday and afternoon music programming featured a classic hits format until 2012, when the addition of current music shifted the format to adult contemporary. It was later added to the Nielsen BDS AC indicator panel. WATD is one of three AC stations in the Boston market, along with WMJX and WPLM-FM.
WATD-FM also carries live coverage of University of Massachusetts-Amherst football and men's basketball games as well as live broadcasts of local high-school football and boys' basketball games involving high schools in the station's coverage area. WATD-FM has previously broadcast some high-school hockey playoff games over the course of many years.