WATD-FM (95.9 FM) is a radio station carrying local news and features for the South Shore of Massachusetts (comprising Norfolk and Plymouth counties), with an Adult Contemporary music format. Founded and owned by local entrepreneur Edward Perry and licensed to Marshfield, Massachusetts, the station went live on December 6, 1977.
The station carries news between 5-9 AM on weekdays, with features from AP Radio. AC hits from the 60s-today predominate between 9AM-6PM on weekdays, while oldies, jazz, blues & talk fill the rest of the programming week. It used to air classic hits music until early 2012. Greater Media's WROR-FM became Boston's only classic hits station licensed outside Boston after that. The station began adding currents and switched its format to adult contemporary after that. It was later added to the Nielsen BDS AC indicator panel. It is one of three AC stations in Boston, the others being WMJX & WPLM-FM.
WATD also carries live coverage of University of Massachusetts-Amherst football and men's basketball games as well as live broadcasts of local high-school football and boys' basketball games involving high schools in the station's coverage area. WATD has previously broadcast some high-school hockey playoff games over the course of many years.
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