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City of license Blythewood, South Carolina
Broadcast area Columbia, South Carolina
Branding 890 WBAJ
Slogan "Family First"
Frequency 890 (kHz)
First air date 1999
Format Religious
Power 50,000 watts (day)
8,500 watts critical hours
Class D
Callsign meaning We Broadcast About Jesus[1]
Owner Family First
Website http://www.wbaj.net

WBAJ (890 AM) is a daytime only radio station licensed by the Federal Communications Commission (FCC) to the community of Blythewood, South Carolina, but targeting the nearby city of Columbia. The station is licensed to transmit on 890 AM kHz with 50 kW of power during the day, but also transmits 8.5 kW. during critical operating hours during winter months. Both signals are non-directional.


The station signed on with its religious format on October 8, 1999. It is owned by Family First, a Seventh-day Adventist organization.


  1. ^ "WBAJ 890 AM in Columbia, SC". wbaj.net. February 2009. 

External links[edit]

Coordinates: 34°06′31″N 81°04′28″W / 34.10861°N 81.07444°W / 34.10861; -81.07444