|City of license||Gastonia, North Carolina|
|Slogan||Charlotte's Best Variety Of Hits & Ol' School|
|Frequency||101.9 MHz (also on HD Radio)|
|First air date||1947 (as WGNC-FM)|
|Format||Urban Adult Contemporary|
|Callsign meaning||The V from WBAV is used in branding: V101.9
Best Adult Variety (reflecting slogan and format)
|Former callsigns||WGNC-FM (1947-1978)
|Owner||Beasley Broadcast Group
(WKIS License Limited Partnership)
|Sister stations||WBCN, WFNZ, WKQC, WNKS, WPEG, WSOC-FM|
WBAV-FM "V101.9" is an Urban Adult Contemporary radio station serving the Charlotte, North Carolina market. Owned by Beasley Broadcast Group, WBAV's studios are located on South Boulevard in Charlotte's South End, and a transmitter is located in Gastonia (its city of license).
The station signed on in 1947 as WGNC-FM. It was locally owned by the McSwain Family. The station was a full simulcast of co-owned WGNC-1450 AM and was the only FM station ever licensed to Gastonia. The station normally ran a broadcast day of 5:00 AM to 12:00 midnight until the late 1970s, when it began operating 24 hours daily.
In 1975, it broke off from its AM sister and began airing an automated adult contemporary format. The call letters were changed to WZXI in 1978. The station was one of three soft adult contemporary stations in the Charlotte market. Protests over the programming change by WEZC in December 1982 led WZXI to change to beautiful music.
In January 1988, WLIT became WCKZ, better known as "Kiss 102." "Kiss" aired a "Churban format, which is the precursor to what is now known as rhythmic contemporary. Artists included Lionel Richie, Shalamar, Chicago, Lisa Lisa, Phil Collins and Jody Watley. The station also increased its transmitter's power on Crowder's Mountain and moved its studio from Gastonia to Charlotte. The station was owned by Suburban Radio Group, which also owned WPEG and WSOC-FM. In 1993, the original owners of Suburban Radio had died and the family decided to sell WCKZ and its other stations to Evergreen Media, which already owned WPEG. Evergreen decided to merge WCKZ's rhythmic format to WPEG in order to eliminate the competition between the two stations. (The "Kiss" moniker, though with a more Mainstream Top 40 format, would be relaunched on 95.1 FM in May 1996.)
In January 1994, shortly after Evergreen purchased the station, as well as redirecting listeners to WPEG, WCKZ flipped to Urban AC, branded as "V 101.9." New WBAV-FM call letters would be adopted on January 24. (The WBAV call letters were assigned in 1993 to a co-owned station formerly known as WGIV at 1600 AM. Following a format change, the AM station returned to the WGIV call letters in late 1994.)
Evergreen and Chancellor Media would merge to form AMFM Broadcasting in 1996. WBAV, WPEG and WSOC would be swapped to EZ Communications (owners of WSSS), which would be purchased by American Radio Systems. Infinity Broadcasting would buy out ARS in 1997, with Infinity being renamed to CBS Radio in December 2005.
WBAV-FM was the only Urban Adult Contemporary station owned by CBS Radio. Charlotte was the only market where CBS Radio operated two full service urban stations. On October 2, 2014, CBS Radio announced that it would trade its entire Tampa and Charlotte stations (including WBAV), as well as WIP (AM) in Philadelphia to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia. The swap was completed on December 1, 2014.
|The Front Page with Beatrice Thompson||Monday - Friday 5:20 AM - 6:00 AM|
|The Steve Harvey Morning Show||Monday - Friday 6:00 AM - 10:00 PM|
|Artie||Monday - Friday 10:00 AM - 3:00 PM|
|Monday - Friday 3:00 PM - 7:00 PM|
|Soul Therapy with Jewel Carter||Monday - Thursday 7:00 PM - 12:00 AM|
- Jeff Borden, "Relax: Beautiful Music Is Back," The Charlotte Observer, June 29, 1987.
- Jeff Borden, "Soft Rock Station to Change Format, The Charlotte Observer, January 16, 1988.
- Tim Funk, "Station Targets Black Adults with New Format, Ownership," The Charlotte Observer, January 26, 1994.
- Mark Washburn and Tonya Jameson, "No. 1 Morning Radio Show Swaps Stations in Charlotte," The Charlotte Observer, January 23, 2004.
- CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
- Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
- WBAV-FM Website
- Query the FCC's FM station database for WBAV
- Radio-Locator information on WBAV
- Query Nielsen Audio's FM station database for WBAV