|City of license||Gastonia, North Carolina|
|Slogan||Charlotte's Best Variety Of Hits & Ol' School|
|Frequency||101.9 MHz (also on HD Radio)|
|First air date||1947 (as WGNC-FM)|
|Format||Urban Adult Contemporary|
|Callsign meaning||The V from WBAV is used in branding: V101.9
Best Adult Variety (reflecting slogan and format)
|Former callsigns||WGNC-FM (1947-1978)
|Owner||Beasley Broadcast Group
(WKIS License Limited Partnership)
|Sister stations||WBCN, WFNZ, WKQC, WNKS, WPEG, WSOC-FM|
WBAV-FM "V101.9" is an Urban Adult Contemporary radio station serving the Charlotte, North Carolina market. They carry the syndicated Steve Harvey Morning Show. WBAV-FM can be heard throughout the Piedmont and Foothills, including the Greenville-Spartanburg, SC market. Owned by Beasley Broadcast Group, the studios are located on South Boulevard in Charlotte's South End, and a transmitter is located in Gastonia (its city of license).
The station signed on in 1947 as WGNC-FM. It was locally owned by the McSwain Family. The station was a full simulcast of co-owned WGNC-1450 AM and was the only FM station ever licensed to Gastonia. The station normally ran a broadcast day of 5:00am to 12:00 midnight until the late 1970s when it began operating 24 hours daily.
In 1975, it broke off from its AM sister and began airing an adult contemporary "soft rock" automated format. The call letters were changed to WZXI in 1978. The station was one of three soft adult contemporary stations in the Charlotte market. Protests over the programming change by WEZC in December 1982 led WZXI to change to beautiful music.
WCKZ as Kiss 102 FM
In the late 80s WLIT became WCKZ a.k.a. "The New Kiss 102 FM", a churban station similar in style to what is known today as Rhythmic CHR. Artists included Lionel Richie, Shalamar, Chicago, Lisa Lisa, Phil Collins and Jody Watley. The station also added to its tower on Crowder's Mountain and moved its studio from Gastonia to Charlotte. The station was owned by Suburban Radio Group which also owned WPEG and WSOC-FM. Sometime in 1993 the original owners of Suburban Radio had died and the family decided to sell WCKZ and its other stations to Evergreen Media which already owned Power 98. Evergreen decided to move the CHUrban format on 101.9 to 95.1 to eliminate the competition from WPEG. Evergreen and Chancellor Media would merge to Form AM/FM Broadcasting. This would introduce WBAV-FM a.k.a. "The New V101.9". The stations would be swapped to EZ Communications which would be purchased by American Radio Systems. Infinity Broadcasting would buyout American Radio which bought EZ.
WBAV as V101.9
The current name and format were adopted in 1994.
The WBAV call letters were assigned in 1993 to a co-owned station formerly known as WGIV at 1600 AM. Following a format change, the AM station returned to the WGIV call sign in late 1994.
The "Kiss" moniker and format would move to 95.1 as WNKS "Kiss 95.1", although it plays more pop crossover hits than the original WCKZ.
WBAV-FM was the only Urban Adult Contemporary station owned by CBS Radio. Charlotte was the only market where CBS Radio operated two full service urban stations. (WBAV-FM and WPEG) On October 2, 2014, CBS Radio announced that it would trade 14 radio stations located in Tampa, FL, Charlotte, NC and Philadelphia, PA to the Beasley Broadcast Group in exchange for 5 stations located in Miami, FL and Philadelphia, PA. The swap was completed on December 1, 2014.
|The Front Page with Beatrice Thompson||Monday - Friday 5:20 AM - 6:00 AM|
|The Steve Harvey Morning Show||Monday - Friday 6:00 AM - 10:00 PM|
|Chirl Girl||Monday - Friday 10:00 AM - 3:00 PM|
|Artie in the Afternoon with Fly Ty||Monday - Friday 3:00 PM - 7:00 PM|
|Soul Therapy with Jewel Carter||Monday - Thursday 7:00 PM - 12:00 AM|
- Jeff Borden, "Relax: Beautiful Music Is Back," The Charlotte Observer, June 29, 1987.
- Jeff Borden, "Soft Rock Station to Change Format, The Charlotte Observer, January 16, 1988.
- Tim Funk, "Station Targets Black Adults with New Format, Ownership," The Charlotte Observer, January 26, 1994.
- Mark Washburn and Tonya Jameson, "No. 1 Morning Radio Show Swaps Stations in Charlotte," The Charlotte Observer, January 23, 2004.
- CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
- Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
- WBAV-FM Website
- Query the FCC's FM station database for WBAV
- Radio-Locator information on WBAV
- Query Nielsen Audio's FM station database for WBAV