WBBI signed on in 1998 as country-formatted "B-107.5". On March 31st, 2003, the station ended the country format and, as an April Fool's joke, stunted as a Rhythmic CHR station identified as "107.5 Kiss-FM". The joke was revealed the next day, when WBBI announced it was time to say "Kiss off!" and flipped to classic rock, their permanent new format. Their identity then became "Pure Classic Rock, 107.5 The Bear". The first song as "The Bear" was "Won't Get Fooled Again" by The Who.
On September 15, 2010 WBBI changed their format from classic rock to classic hits, identified as "Big 107.5".
On April 15, 2013 WBBI ended their classic hits format and reverted to a country format, reviving the "B107.5" identity.