WBCG is a radio station licensed to Murdock, Florida. Owned by iHeartMedia, Inc., the station broadcasts a hot adult contemporary music format branded as 98.9 My FM, syndicated from iHeartMedia, Inc.'s Premium Choice network.
The station was assigned the call sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG.
On May 5, 2014 the station re-branded from Beach 98.9 to 98.9 MyFM, maintaining its Hot AC format.