|City of license||Winston-Salem, North Carolina|
|Broadcast area||Piedmont Triad|
|Branding||1550 kHz C-QUAM AM stereo|
|Slogan||"Christian Teaching and Talk Radio"|
|Format||Christian Teaching and Talk|
|Power||1,000 watts daytime only|
|Callsign meaning||We Broadcast For Jesus|
|Owner||Word of Life Broadcasting|
WBFJ (1550 AM) is a radio station broadcasting a Christian Talk and Teaching format. Licensed in Winston-Salem, North Carolina, USA, it serves the Piedmont Triad area and is currently owned by Word of Life Broadcasting, Inc.
The station began broadcasting in 1960 from a transmitter and studios on Northwest Blvd. in Winston-Salem with the call letters WPEG (based on the name of then-owner Nick Reisenweiver's wife, Peggy). The theme song was "Peg O' My Heart". The station broadcast a popular music and light classical format initially before becoming the area's first country music station in 1963. In October 1966, Suburban Radio Group of Belmont, North Carolina, bought WPEG and changed its call letters to WFCM. After its 1971 sale to Rev. Robert A. Mayer, Pastor D.W. Long of Thomasville, North Carolina, became manager and WFCM switched to Southern Gospel and preaching.
In 1979, after its sale to Word of Life Broadcasting, Inc., the station changed its callsign to WBFJ, moved its studios to Trenwest Drive in Winston-Salem, and began playing a mix of Contemporary Christian music (CCM) and evangelical Christian teaching & talk. In the early 1990s, WBFJ moved its studios to the current location on North Trade Street in Winston-Salem and began broadcasting in AM stereo, while retaining the same format. In September 1994, sister station WBFJ-FM, 89.3 Winston-Salem, signed on the air with a mostly-music CCM format; WBFJ adopted a Christian-teaching-and-talk-only format but kept its AM stereo signal. WBFJ 1550 reverted to AM mono broadcasting in March 2010.
The station was previously owned by Forsyth Broadcasting and Quality Media.
- Sandra Whisnant, "Radio Station Is Named for 'Peg of His Heart," Winston-Salem Journal, November 6, 1960.
- "WPEG Is Changing Its Format," Twin City Sentinel, February 16, 1963.
- "Familiar Voice Returns to Radio," Wiston-Salem Journal, November 14, 1966.
- "New Owner of WFCM Takes Over," Winston-Salem Journal, October 6, 1971.
- "Station Provides Christian Content", Greensboro News & Record, February 7, 1997.
- Official website
- Query the FCC's AM station database for WBFJ
- Radio-Locator Information on WBFJ
- Query Nielsen Audio's AM station database for WBFJ
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