The station began broadcasting in 1948 under the full-service format, playing a variety of music along with local and national news and sports programs. In the 1980s, the music switched to exclusively country music, and the format changed again in the mid-1990s to Oldies.
Not long after WQRK's switch from AOR to Oldies in 1999, WBIW began phasing out music programming and disc jockeys in favor of syndicated talk shows such as those from Rush Limbaugh and Dr. Laura Schlessinger. An interactive morning show and local news are still presented locally along with a multitude of talk and specialty programming throughout the week.
1340 AM WBIW has long broadcast high-school football and basketball events. It has carried Bedford North Lawrence Stars games since the school was opened in 1975; prior to that, the station aired many games from the seven Lawrence County high schools that were consolidated into BNL. Local personality Myron Rainey has been the voice of the BNL Stars since 1980 and he continues on the broadcasts as of 2010-11.