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City of license Frankfort, Michigan
Broadcast area [1]
Branding The Bay
Frequency 92.3 MHz
First air date circa 1994 (as WRQT at 92.1)
Format Adult Contemporary (WLDR-FM simulcast)
ERP 50,000 watts
HAAT 136 meters
Class C2
Facility ID 57414
Callsign meaning BeNZie County
Former callsigns WOUF (2001-2009)
WSRI (7/13/99-4/5/01)
WBVE (7/19/96-7/13/99)
WRQT (6/17/94-7/19/96)
Former frequencies 92.1 MHz (1994-2009)
Affiliations Michigan IMG Sports Network
Owner Fort Bend Broadcasting

WBNZ (92.3 FM) is a radio station broadcasting an adult contemporary format branded as The Bay. The station is a simulcast of WLDR-FM 101.9 FM Traverse City. While the format targets the Traverse City area, WBNZ continues to air local Benzie County high-school sports.

In July 2009, WOUF 92.3 FM Beulah and WBNZ 99.3 FM Frankfort swapped call signs and cities of license, with WBNZ's soft AC format moving to 92.3 and WOUF ("The Wolf") taking residence on 99.3 with a new format (changing from a country/southern rock hybrid to mainstream rock). 92.3, which formerly operated at 92.1 FM, has aired a variety of formats since first taking to the air in the mid-1990s, including simulcasts of then-99.3 WBNZ and 101.9 WLDR, and an '80s hits format (simulcast with 100.1) as WSRI/WSRQ "Star FM."

On October 22, 2014 WBNZ began simulcasting WLDR-FM 101.9 FM Traverse City as "The Bay".[1]


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Coordinates: 44°36′40″N 86°09′40″W / 44.611°N 86.161°W / 44.611; -86.161