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For the New Zealand sports team, see Waikato Bay of Plenty Magic.
WBOP-FM 2013.jpg
City of license Buffalo Gap, Virginia
Broadcast area Harrisonburg, Virginia
Staunton, Virginia
Branding "95-5 WBOP"
Slogan "Today's Hits and Yesterday's Favorites"
Frequency 95.5 MHz
First air date March 24, 1989 (as WSKO)
Format Adult Contemporary
ERP 6,000 watts
HAAT 94 meters
Class A
Facility ID 68304
Transmitter coordinates 38°10′55.0″N 79°13′34.0″W / 38.181944°N 79.226111°W / 38.181944; -79.226111
Former callsigns WSPV (1986-1989, CP)
WSKO (1989-1995)
WZXI (1995-2006)[1]
Affiliations Hits & Favorites (Cumulus Media Networks)
The Bob and Sheri Show
Owner Gamma Broadcasting, LLC
Sister stations WSIG
Webcast WBOP Webstream
Website WBOP Online

WBOP (95.5 FM) is an Adult Contemporary music formatted broadcast radio station licensed to Buffalo Gap, Virginia, serving the Harrisonburg/Staunton area. WBOP is owned and operated by Gamma Broadcasting, LLC.[2]

During the holiday season, WBOP changes to an all Christmas music format.


The station first took the callsign WSPV on September 25, 1986.


Easy Radio Inc. bought the station and on March 24, 1989, the station launched and the callsign was changed to WSKO carrying a Country format, branded as "Super Country". In 1992, the format was changed to Hot Adult Contemporary.


On March 10, 1995, the callsign was changed from WSKO to WZXI. In October 1997, WZXI dropped the Hot Adult Contemporary format for News/Talk. Sometime in September 2005, the News/Talk format was dropped and the station was completely silent for about a month. Vox Communication bought the station and on October 7, 2005, WZXI became an Adult/Variety Hits format, branded as "Sam 95.5" and used the slogan "Simply about music".[3]


WBOP signed on at 106.3 FM in March 1991, as a "Oldies" format. tLicensed to Churchville, VA, the station operated from studios in Mount Crawford. Later, WBOP changed to a mix of classic and new rock. WBOP was sold, along with sister station WSIG to Vox Communications in May, 2005. Vox changed the format to Adult/Variety. On August 16, 2006, the Adult/Variety Hits format was dropped when an Oldies/Classic rock format, which had been known as "Magic 106.3" since June 2005,[4] was moved from the 106.3 FM frequency, which had been licensed to Churchville, Virginia before going silent, to 95.5 FM, branded as "Magic 95.5" and using the slogan "Classic Top 40". Two weeks later at midnight on August 31, the WBOP callsign was officially moved from 106.3 FM to 95.5 FM, and the 106.3 FM frequency went completely silent.[5]

Format flip - 2008[edit]

At 9:00am on March 30, 2008, WBOP swapped its Oldies/Classic rock format for Rockin' Country, branded as "Rebel 95.5".[6]

Logo used from March 1 to November 26, 2012.

Format flip - 2010[edit]

In February 2010, WBOP began stunting by playing a mix of Country and Hot Adult Contemporary, with a new Hot Adult Contemporary format to follow. The station would continue to use the branding "Rebel 95.5". At midnight on February 26, 2010, WBOP officially dropped "Rockin'" Country for Hot Adult Contemporary and began using the branding "My 95.5". It would first carry the slogan "New music all day" and then changed to "The Valley's Alternative" beginning in late 2011.[7]

Format flips - 2012[edit]

At midnight, on March 1, 2012, WBOP switched from a Hot Adult Contemporary format to Sports as "95-5 The Zone".[8]

At midnight, on November 27, 2012, WBOP changed their format from Sports to Adult Contemporary under the branding "95.5 WBOP". WBOP picked up programming from the Hits & Favorites network from Cumulus Media Networks.

On December 31, 2012, WBOP and seven other properties were sold by Vox Radio to Gamma Broadcasting, LLC at a purchase price of $4,403,500.


  1. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "WBOP Facility Record". Federal Communications Commission, audio division. 
  3. ^ "Station gains new owner SAM-FM broadcast to start Friday". VARTV.com. October 6, 2005. 
  4. ^ "More Changes in Harrisonburg". VARTV.com. June 30, 2005. 
  5. ^ "Vox blows up Sam". VARTV.com. August 16, 2006. 
  6. ^ "A little more country, a little less rock 'n' roll". rocktownweekly.com. April 17, 2008. 
  7. ^ WBOP Flips To Hot AC "WBOP flips to Hot AC". allaccess.com. February 22, 2010. 
  8. ^ "WBOP spins the format wheel... again". VARTV.com. March 4, 2012. 

External links[edit]