|Wilkes-Barre / Scranton, Pennsylvania|
Eyewitness News (newscasts)
|Slogan||WBRE, More Colorful (general)
Everywhere You Are (newscasts)
|Channels||Digital: 11 (VHF)
Virtual: 28 (PSIP)
|Translators||28 (UHF) Waymart|
|Owner||Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
|First air date||January 1, 1953|
|Call letters' meaning||Baltimore Radio Exchange (for original owners but call sign was kept when radio sisters were sold) or Wilkes-BaRrE|
|Former channel number(s)||28 (UHF analog, 1953-2009)|
|Transmitter power||30 kW|
WBRE-TV is the NBC-affiliated television station for Northeastern Pennsylvania, New York's Eastern Southern Tier and parts of Northern New Jersey that is licensed to Wilkes-Barre. It broadcasts a high definition digital signal on VHF channel 11 from a transmitter at the Penobscot Knob antenna farm near Mountain Top. It can also be seen on Comcast and Service Electric channel 3. On digital cable, there is a high definition signal on Comcast channel 232 and Service Electric channel 503. Owned by the Nexstar Broadcasting Group, the station operates CBS affiliate WYOU (that is owned by Mission Broadcasting) through a shared services agreement (SSA) and the two share studios on South Franklin Street in downtown Wilkes-Barre. Syndicated programming on WBRE includes: Wheel of Fortune, Jeopardy!, and Dr. Oz. WBRE has also been featured on NBC's hit series The Office.
It signed-on New Year's Day 1953 becoming the first television station in the market. It was owned by the Baltimore family along with WBRE radio (1340 AM now WYCK and 98.5 FM now WKRZ). Although it appears that the call letters stand for Wilkes-BaRrE, they actually refer to Baltimore Radio Exchange, the Baltimore family's company. The radio stations were sold off in 1980.
For much of its early history, channel 28 was unable to get a direct feed from NBC because AT&T microwave and wireline operations weren't available in northeast Pennsylvania. Station engineers were thus forced to switch to and from the signals of WNBT in New York City (now WNBC) and WPTZ in Philadelphia (now KYW-TV) when NBC programming was airing. WPTZ was used as a backup. In efforts to improve the quality and reliability of the received signals, WBRE built its own relay site on Pimple Hill on the west side of Route 115, just south of Pocono Raceway. Reception of the New York stations is very clear and reliable from this site; indeed, it served as a microwave retransmission site for many of the area's cable systems well into the 1990s when fiber optics made microwave transmission obsolete.
In 1972, disaster struck at WBRE when its offices were flooded by Hurricane Agnes. Most of the station's equipment was moved above ground and survived but a film archive in the basement was destroyed. After numerous changes of ownership, the Nexstar Broadcasting Group acquired the station in January 1998. Nexstar already owned WYOU but opted to keep WBRE and sold WYOU to Mission Broadcasting. However, Nexstar continues to control WYOU's operations through a joint sales agreement. On January 3, 2007, Nexstar named Louis J. Abitabilo as Vice President and General Manager for the two stations.
On February 17, 2009 as part of the optional transition to digital-only broadcasting, WBRE left UHF channel 28 and continued to operate its digital signal on VHF channel 11.
In September 2011, the station was evacuated once again due to potential flooding by heavy rains from Hurricane Lee. For 48 hours, the station operated remotely out of the garage of the local Fox affiliate, WOLF-TV. They provided coverage for the entire duration of the evacuation period, nearly 63 hours. Luckily, the station and the majority of Wilkes-Barre were protected by the levee.
Like other stations in the area, WBRE was forced to rely on repeaters to serve its coverage area for most of its history. The market is one of the largest (in square miles) east of the Mississippi River and is very mountainous. In addition, Scranton/Wilkes-Barre was a "UHF island" before the digital transition because it is too close to Philadelphia and New York City for VHF analog service. During March 2010, in a cost-cutting move, all owned and operated translators were shut down after Nexstar determined that its VHF signal for WBRE is adequate enough to reach most of the market. VHF signals "bend" over rugged terrain more easily than UHF signals. According to nepahdtv.com, this move was met with some dismay from viewers in areas where reception of signals from Penobscot Knob is difficult if not impossible, leaving many people in rural areas unable to watch the station. Many of these areas are among the few in the country where cable and satellite aren't readily available. Despite this, no effort from Nexstar has been made to bring back any of the repeaters.
A digital channel 28 translator in Waymart remains operational, as the facility is owned and operated by NextEra Energy Resources. Windmills run by the company in the area surrounding Waymart interfere with the transmission of full-power television signals.
WBRE led the ratings for most of the 1950s until ABC affiliate WNEP-TV jumped ahead in 1959. During the 1950s and 1960s, mirroring the century-long rivalry between Scranton and Wilkes-Barre, WBRE ruled Wilkes-Barre while WDAU-TV (now WYOU) dominated Scranton. Channel 28 jumped back in the lead in the early-1960s and went back and forth for first place with WDAU until 1978 when WNEP took the lead. It fell to third for most of the 1980s. In the mid-1990s, the station briefly surpassed long-dominant WNEP, then fell again to second after the sale to Nexstar.
In 2002, WBRE and WYOU dropped their separate weekday morning and noon newscasts in favor of Pennsylvania Morning and Pennsylvania Midday which were jointly-produced and simulcasted on both stations. Since the two have both trailed WNEP in the news ratings by a wide margin for most of the last thirty years, a major shakeup in format occurred in Fall 2006. While WYOU went with a talk/debate format for its weeknight shows, WBRE News became more of the traditional news program. This set a more clear competition against WNEP. WYOU generally did a traditional newscast whenever WBRE had programming that bumped its broadcasts back by a significant amount of time. At the beginning of 2008, WYOU dropped the weekday shared productions and started airing the first hour of the nationally syndicated morning show The Daily Buzz at 6 while debuting its own noon news.
On June 9, 2008, there were several more changes made on the two stations. WBRE re-launched its news operation as WBRE Eyewitness News. It had previously used the Eyewitness News moniker from the mid-1980s until 2001. This coincided with news set, music package, graphics, and weather system upgrades. There were also some on-air personnel changes. Anchor Andy Mehalshick became a weeknight field anchor. Candice Kelly, who had been anchoring on WYOU, moved to the weeknight newscasts on WBRE back in mid-May and was joined by newcomer Drew Speier. In addition, WBRE and WYOU’s midday shows switched anchors. Mark Hiller moved from WBRE to WYOU while Eva Mastromatteo switched over to this station. Hiller also debuted as anchor of WYOU News First at 4 on weeknights. That station became the first in the area to broadcast local news at that time. This was followed at 4:30 by The Insider which moved from its 7 o'clock slot. WYOU then dropped its 5 p.m. newscast and aired two episodes of Judge Judy. Finally weeknights at 6 o'clock, Lyndall Stout (who anchored on WBRE) joined Eric Scheiner for the half-hour WYOU Inter@ctive. That station also launched a new weeknight newscast, WYOU News at 7. WNEP already aired local news at that time on weeknights. All of the preceding changes were an attempt to better compete against WNEP and get more ratings.
On April 4, 2009, WYOU shut down its news operation resulting in the lay off of fourteen personnel while others were integrated with WBRE. Syndicated programming now airs in place of the newscasts. The station saves nearly $1 million a year as a result of closing down its news department.
WOLF-TV Fox affiliate dropped WNEP at the end of 2009 (as they moved their efforts to WNEP2.) Fox then went to WBRE to take over starting January 1, 2010. WBRE then took over production of nightly prime time broadcasts on WOLF-TV which expanded to an hour and were re-branded as Fox 56 News First at 10.
WBRE launched a new 4 p.m. show called PA Live in the fall of 2011. It focuses on lifestyles news covering the greater Wilkes-Barre and Scranton area. Along with its main studios, WBRE operates four news bureaus: Scranton (on Lackawanna Avenue), Stroudsburg (Main Street), Williamsport (on Pine Street), and Hazelton (East 10th Street).
On April 2, 2012, WBRE began broadcasting its local newscasts in high definition, with a new news set, HD cameras and forecasting equipment. With the upgrade, the station now produces half-hour newscasts at noon and 7 p.m. on sister station WYOU, the first such newscasts on that station since WYOU's in-house news department folded in 2009; those newscasts will also be broadcast in high definition; in addition, simulcasts of WBRE's weekday morning, and nightly 6 and 11 p.m. newscasts are also carried on WYOU. This is a similar operation to existing joint news operations formed by Nexstar/Mission stations the year prior, between WUTR and WFXV in Utica, New York, and WTVW and WEHT in Evansville, Indiana.
- 28 Eyewitness News (1970s-2001)
- 28 News (2001–2004)
- WBRE News (2004–2008)
- WBRE Eyewitness News (2008–2012)
- PA Live (4 p.m. news/lifestyle program; 2011–present)
- Eyewitness News (2012–present)
- "Keep Your Eye on Eyewitness News" (early 1980s)
- "Your Hometown Station" (early-mid 1990s)
- "The Station That's Taking the Lead" (mid 1990s–1998)
- "On Your Side" (2001–2008)
- "Everywhere You Are" (2011–present)
- Tim Kelchner - weekday mornings from 5:00 to 7:00am.
- Monica Madeja - weekday mornings from 5:00 to 7:00am and 11:00 a.m.
- Mark Hiller - weekends at 6:00 and 11:00pm, weekends at 10:00pm on WOLF; also weekday reporter
- Candice Kelly - weeknights from 5:00 to 6:30pm and 11:00pm, weeknights at 10pm on WOLF.
- Drew Speier - weeknights at 5:00, 5:30, 6:00 and 11:00 p.m.
- Sharon Gaeta - weekend mornings from 9:00-10:00am; also weekday reporter
Your Weather Authority Meteorologists
- Josh Hodell (AMS and NWA Seals of Approval) - chief meteorologist; weeknights from 5:00 to 6:30pm and 11:00pm, weeknights at 10pm on WOLF.
- Kevin Derk - weekend mornings from 9:00 to 10:00 a.m.
- Dave Kuharchik - fill-in meteorologist and host of PA Live
- Drew Anderson - (AMS Seal of Approval);weekends at 6:00 and 11:00pm, weekends at 10:00pm on WOLF
- Dave Skutnik - weekday mornings from 5:00 to 7:00am and 11:00 a.m.
- John Fisher - meteorologist; weekend morning fill-ins (9:00-10:00 a.m.)
- Ken Brown - sports director; weeknights at 6:00, 10:00 (WOLF) and 11:00 p.m.
- A.J. Donatoni - sports anchor; weekends at 6:00, 10:00 (WOLF) and 11:00 p.m.; also sports reporter
- Eric Deabill - Scranton Bureau reporter
- Valerie Tysanner - Williamsport Bureau reporter
- Joe Garrison - Williamsport Bureau reporter
- Jasmine Brooks - general assignment reporter and host of "PA Live"
- Andy Mehalshick - chief investigative reporter
- Laurie Monteforte - Poconos Bureau reporter
- Kelly Choate - general assignment reporter
- Andrew Forgotch - general assignment reporter
Out-of-market cable coverage
As fill-in for other NBC affiliates during disputes
- During to a retransmission dispute involving Smith Media station WKTV, WBRE-TV was seen on Time Warner Cable in the Utica, New York area from December 16, 2010 until January 8, 2011.
- At 11:59AM on June 10, 2012 Time Warner Cable began broadcasting WBRE's programming in the Upstate NY region during a re-transmission dispute involving WPTZ, a station in Plattsburgh, New York owned by Hearst Television.
- On July 9, 2012, the dispute between Time Warner Cable and Hearst extended to other Time Warner systems; on Time Warner systems in the Piedmont Triad and Bright House Networks systems in Central Florida, WXII-TV and WESH, respectively, was replaced with WBRE; Time Warner and Bright House opted for such a distant signal like WBRE, as they do not have the rights to carry any NBC affiliate closest to them. However, Nexstar complained that Time Warner Cable has used their signals outside their markets without permission, while Time Warner Cable was within its rights to use their signals as replacements until a deal with Hearst is reached. The substitution of WBRE in place of WPTZ, WESH and WXII lasted until July 19, 2012, when the deal was reached between Hearst and Time Warner.
- Seder, Andrew M. (April 3, 2009). "WYOU ceasing news broadcasts". The Times Leader. Retrieved April 3, 2009.
- Seder, Andrew M. (November 9, 2009). "WBRE to produce 10 p.m. news for Fox 56". The Times Leader. Retrieved November 9, 2009.
- WBRE, WYOU To Launch HD Newscasts, TVNewsCheck, February 10, 2012.
- WBRE Wilkes-Barre/Scranton 6PM Open (May 3, 2001)
- WBRE Open 2008
- WBRE 5AM Morning News Open (September 2010)
- Winston-Salem Journal: "WXII off Time Warner Cable, due to contract dispute", July 10, 2012.
- Orlando Sentinel: "WESH off Bright House; Pennsylvania station is substitute", July 10, 2012.
- Tampa Bay Times: "Hearst dispute with Bright House pulls WMOR-Ch. 32 and digital THIS TV off Tampa Bay cable system", July 10, 2012.
- Greensboro News-Record: "New twist in dispute between Time Warner and WXII", July 12, 2012.
- Broadcasting & Cable: "Hearst TV, Time Warner Cable End Viewer Blackout", July 19, 2012.
- PAHomepage.com - Official WBRE/WYOU-TV Website
- Query the FCC's TV station database for WBRE-TV
- Query TV Fool's coverage map for WBRE-DT
- Query TV Fool's coverage map for WBRE-TV
- BIAfn's Media Web Database -- Information on WBRE-TV