WBRV-AM originally signed on as The Moose, carrying a country format, with WBRV-FM, and its repeater WLLG-FM, both acting as translators. In May 2007, WBRV-AM became independent and began broadcasting an Oldies format. The new station was called "Oldies 900".
In February 2010, Flack Broadcasting acquired a former North Country Public Radio translator after it moved to a more powerful signal. The 105.9 FM translator allows WBRV to be heard more widely 24 hours a day, since WBRV-AM is only allowed a nighttime power of 52 watts. Shortly after signing on the FM translator, WBRV changed its name from "Oldies 900" to "The Blizzard", but kept the same format. In November 2011, Flack Broadcasting was able to acquire another North Country Public Radio translator that was being upgraded to a more powerful signal. This translator's frequency is 98.3 and should give Lowville, New York a stronger signal.