WBTP

WBTP

City of license	Clearwater, Florida
Broadcast area	Tampa Bay Area
Branding	"95.7 the Beat"
Slogan	Tampa Bay's #1 for Hip Hop and R&B
Frequency	95.7 (MHz) (also on HD Radio) 95.7 HD-2 for Quiet Storm
Format	Urban Contemporary
ERP	100,000 watts
HAAT	185 meters
Class	C1
Facility ID	41382
Callsign meaning	The Beat TamPa Bay
Owner	Clear Channel Communications
Sister stations	WDAE, WFLA, WFLZ, WFUS, WHNZ, WMTX, WXTB
Webcast	Listen Live
Website	957thebeat.com

WBTP is a Urban Contemporary radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. Its target audience is African Americans between the ages of 18-34, but its main competitors are WLLD which has a very similar target audience as well, and WTMP which caters to the Urban Adult Contemporary demographics. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid 2006. The station's current slogan is "Tampa Bay's #1 for Hip-Hop and R&B".

On some days, WBTP can be received as far east as Melbourne.

History

95.7 was an adult contemporary-formatted station WSSR, "Star 95.7" (formerly Lite Rock) until November 2003. In November 2003, the format change occurred in which the station became a Urban Contemporary, WBTP, "95.7 the Beat". It remained jockless for nearly the first 4 months and received lukewarm reception from the African American community of the area. However, the station has now beaten its closest competitor, WLLD, in ratings since late 2004, though not consistently. For example, WLLD claimed a ratings victory for Summer 2006 by .3 rating points, according to Arbitron.[1]

On-air personalities

• The Steve Harvey Morning Show
• Jomama Johnson
• Stu
• DJ Chase
• The Keith Sweat Hotel
• Keep Hope Alive with Jesse Jackson
• Baka Boyz
• Bobby Jones (singer) Gospel
• Sunday Morning Gospel with Prophetess B. Shephard

Other Personalities

• DJ Chase
• Real
• Suge Avery
• DJ Ekin
• Cristyle
• DJ Sandman
• Hood Heffner
• Shan E Shan

Station Management

• General Manager Dan DiLoreto
• Program Director Ron "Jomama Johnson" Shephard
• Music Director Stu Robinson
• News Director Suge Avery

External links

• Official Website
• Query the FCC's FM station database for WBTP
• Radio-Locator information on WBTP
• Query Arbitron's FM station database for WBTP