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City of license Lexington, Kentucky
Broadcast area Lexington Metro Area and the whole Central Kentucky region
Branding 98.1 The Bull
Slogan Lexington's Better Country
Frequency 98.1 MHz (also on HD Radio)
98.1 HD2 Classic Country "98.1 The Bull Icons"
Translator(s) 98.5 W253BK (Winchester, relays HD2)
First air date 1975
Format Country
ERP 100,000 watts
HAAT 171 meters
Class C1
Facility ID 70192
Callsign meaning W BULL
Former callsigns WKQQ (1975-1998)
Owner iHeartMedia, Inc.
Webcast Listen Live
Listen Live (HD2)
Website wbul.com
981thebullicons.com (HD2)

WBUL-FM (98.1 FM, "The Bull") is one of four country music FM radio stations serving the Lexington, Kentucky radio market. The station broadcasts with an ERP of 100,000 watts, with a 100 mile broadcasting radius. The station is heard as far south as London, as far east as Grayson, as far north as Cincinnati and as far west as Louisville. iHeartMedia, Inc. currently owns the station. WBUL-FM is the third station broadcasting HD Radio in Lexington along with WUKY, and WKQQ.

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Coordinates: 38°02′06″N 84°27′00″W / 38.035°N 84.450°W / 38.035; -84.450