WBUV (104.9 FM, "News Radio 104.9 FM"), is a news and talk radio formatted radio station based in Gulfport–Biloxi-Pascagoula, Mississippi. The station is owned by Clear Channel Communications, and they broadcast their format at 104.9 MHz with a ERP of 16 kW.
WBUB was a country station in Mobile, Al but licensed to Moss Point, MS. Owner Clear Channel Communications moved the signal to the Biloxi-Gulfport-Pascagoula market and it became WBUV, which started as an urban contemporary and mainstream urban outlet as "V104.9" (playing Hip Hop, R&B, and Urban Gospel), and also hosted the nationally syndicated Doug Banks Morning Show and later the Russ Parr Morning Show. The station competed with WJZD (Gulfport, Mississippi) and WBLX (Mobile, Alabama) in the Alabama/Mississippi Gulf Coast's urban contemporary market. Following Hurricane Katrina in 2005, the station began to broadcast 24-hour news & information to keep the community up-to-date on the hurricane recovery efforts in the area; it has remained in the news/talk format ever since. The station has quickly risen to be one of the top ranked stations along the Coast.
The slate of programming is a who's who of the most popular talk shows in the US. "Gulf Coast Mornings," airs 5a-8am and is a live local broadcast with news and information of local interest hosted by Kipp Greggory. Glenn Beck is 8-11am, Rush Limbaugh is 11a-2p, Sean Hannity is 2-5p, Andy Dean is 5-8p, Todd Schnitt is 8p-12M and Coast to Coast AM. Weekends feature Rush and Fox Sports Radio. The station is home for Ole Miss and Miss State Football, Pascagoula High School Football and now the New Orleans Saints.
WBUV broadcasts from its sister station WMJY's transmitter tower in Jackson County.
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Coordinates: 30°29′10″N 88°42′54″W / 30.486°N 88.715°W