|Holly Springs, Mississippi-
|Channels||Digital: 41 (UHF)
Virtual: 40 (PSIP)
40.2 The Church Channel
40.4 TBN Enlace USA
40.5 Smile of a Child TV
|Owner||Trinity Broadcasting Network, Inc.
(TCCSA, Inc., d/b/a Trinity Broadcasting Network)
|First air date||September 1991|
|Call letters' meaning||BUY = shopping, refers to former HSN affiliation|
|Former callsigns||WBUY (1991–2003)|
|Former channel number(s)||Analog:
40 (UHF, 1991–2009)
|Former affiliations||HSN (1991–2001)|
|Transmitter power||500 kW|
|Public license information:||Profile
WBUY-TV, virtual channel 40 (UHF digital channel 41), is a TBN owned-and-operated television station serving Memphis, Tennessee, United States that is licensed to Holly Springs, Mississippi. The station is owned by the Trinity Broadcasting Network. WBUY maintains studios and offices located on Cazassa Road in the southeast section of Memphis, and its transmitter is located near Arlington.
The station first signed on the air in September 1991 as an affiliate of the Home Shopping Network; the last three letters of the station's call sign incidentally reflected this affiliation. In 2001, the station was acquired by the Trinity Broadcasting Network, and began carrying religious programming from the network.
This station's digital signal, like most other full-service TBN owned-and-operated stations, carries five different TBN-run networks.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|40.1||480i||4:3||TBN||Main TBN programming|
|40.2||TCC||The Church Channel|
|40.5||SOAC||Smile of a Child TV|
TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.
WBUY-TV discontinued regular programming on its analog signal, over UHF channel 40 on that date. The station's digital signal remained on its pre-transition UHF channel 41, using PSIP to display WBUY-TV's virtual channel as 40 on digital television receivers.