WBWC signed on as the first totally student funded and operated radio station in the United States on March 1, 1958. Stereo facilities were added to the radio station in 1975. By 1981, WBWC received permission from the FCC to begin construction to increase broadcast power from 10 to 100 watts of power. That same year, the station launched the Summer Marathon Series. In 1995, WBWC became the very first college radio station to perform a remote broadcast from the Rock and Roll Hall of Fame in Cleveland. The station's power was increased to 4,000 watts in 2001. Seven years later, on March 1, 2008, WBWC celebrated its 50th Anniversary.
WBWC airs 16 hours of modern rock every day. During weekday overnights, the station airs a variety of music styles. Public Service to the community includes news via the Associated Press. During the summer months, WBWC airs the weekly Summer Marathon Series: every Thursday, the station features 18 hours of music centered around a particular artist or theme.