|City of license||Hilliard, Ohio|
|Broadcast area||Columbus metro area|
|Branding||The Brew 105.7|
|Slogan||The Next Generation of Classic Rock|
(also on HD Radio)
|First air date||September 22, 2005
February 7, 1990
|Format||Classic rock (Analog/HD1)
Heavy metal (HD2)
|Callsign meaning||W "BreW Radio"|
|Former callsigns||WFJX (2000–2005)
United Stations Radio Networks
|Owner||Clear Channel Communications
(Citicasters Licenses, Inc.)
|Sister stations||WCGX, WCOL-FM, WNCI, WODC, WTVN, WYTS|
WBWR (105.7 FM) — The Brew 105.7 — is a commercial classic rock radio station licensed to Columbus, Ohio serving the Columbus metro area. Owned by Clear Channel Communications, WBWR is the Columbus affiliate for Sixx Sense with Nikki Sixx, The House of Hair with Dee Snider. WBWR was the Columbus affiliate for the Cleveland Browns through the 2012 season, before losing the rights to WZOH. Beginning in 2013 they are the Columbus affiliate for the Cincinnati Bengals. The WBWR studios are located in Downtown Columbus, as is the station transmitter. Besides a standard analog transmission, WBWR broadcasts over two HD Radio channels, and is available online via iHeartRadio.
A new station was constructed in Marysville, Ohio at 105.7 MHz in 1990 and premiered as Top 40 WNRJ "The Power Pig". (The "NRJ" in the calls signified "energy" as in "Energy 105.7", a name that was originally considered but never used.) The original format lasted until 1991, when the station became mainstream urban WWHT, "Hot 105". Not long after, 107.1 MHz (changed from WTLT to WAHC) began simulcasting WWHT's signal. The combo was referred to as "Hot 105&107").
In an effort to again re-image the station, WWHT was changed to WAKS, "105.7 Kiss-FM", playing more mainstream Top 40 with a much more adult lean. With its poor signal and undifferentiated format, "Kiss" failed to become a viable competitor to WNCI.
Early in 1997, the station was purchased by Jacor Communications and switched to a country format (as WHQK "Kicks Country 105-7"). Just months later, the format was dropped and began simulcasting WHOK-FM. (The station stunted in late 1996 when "Country 98-9", WLLD, was briefly simulcast on 105.7 and 107.1 in a short-lived attempt to "surround" country WCOL).
Late in 1997, the station decided to give all-70s another try, and briefly switched formats again (the third change to take place in 1997). During this time, it was known as "105.7 The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing.
After a day of stunting with Ohio State themes, 105.7 flipped to urban AC. Urban programming lasted until 1998, when alternative-formatted WZAZ (then located at 98.9 FM) swapped formats/call-letters with 105.7. 105.7 then became the new home of WZAZ, and was rebranded as "Channel Z 105.7."
On June 6, 2000, the station relocated its transmitter closer to Columbus and became classic rock "The Fox", replacing alternative "Channel Z". A petition to "Bring back Channel Z" was started after the station switched to 1970s and 1980s rock, but nothing materialized from this effort. Although many liked the music variety played by "Channel Z", it was not competitive in the ratings with Grove City's alternative station, WWCD.
- Official website
- Query the FCC's FM station database for WBWR
- Radio-Locator information on WBWR
- Query Nielsen Audio's FM station database for WBWR