|City of license||Hilliard, Ohio|
|Broadcast area||Columbus metro area|
|Branding||105.7 The X|
|Slogan||Columbus' Rock Alternative|
|Frequency||105.7 MHz (also on HD Radio)|
|First air date||February 7, 1990|
HD2: Rock music
|Callsign meaning||BreW Radio|
|Former callsigns||WNRJ (1990–91)
United Stations Radio Networks
(Citicasters Licenses, Inc.)
|Sister stations||WZCB, WCOL-FM, WNCI, WODC, WTVN, WYTS|
WBWR (105.7 FM) – 105.7 The X – is a commercial alternative rock radio station licensed to Columbus, Ohio serving the Columbus metro area. Owned by iHeartMedia, Inc., WBWR serves as the Columbus affiliate for the Cincinnati Bengals. Both the WBWR studios and the station transmitter are located in Downtown Columbus. Besides a standard analog transmission, WBWR broadcasts over two HD Radio channels, and is available online via iHeartRadio.
A new station was constructed in Marysville, Ohio at 105.7 MHz in 1990 and premiered as Top 40 WNRJ "The Power Pig". (The "NRJ" in the calls signified "energy" as in "Energy 105.7", a name that was originally considered but never used.) The original format lasted until 1991, when the station became Rhythmic Contemporary WWHT, "Hot 105". Not long after, 107.1 MHz (changed from WTLT to WAHC) began simulcasting WWHT's signal. The combo was referred to as "Hot 105&107").
In an effort to again re-image the station, WWHT was changed to WAKS, "105.7 Kiss-FM", playing more mainstream Top 40 with a much more adult lean. With its poor signal and undifferentiated format, "Kiss" failed to become a viable competitor to WNCI.
Early in 1997, the station was purchased by Jacor Communications and switched to a country format (as WHQK "Kicks Country 105-7"). Just months later, the format was dropped and began simulcasting WHOK-FM. (The station stunted in late 1996 when "Country 98-9", WLLD, was briefly simulcast on 105.7 and 107.1 in a short-lived attempt to "surround" country WCOL).
Late in 1997, the station decided to give all-70s another try, and briefly switched formats again (the third change to take place in 1997). During this time, it was known as "105.7 The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing.
After a day of stunting with Ohio State themes, 105.7 flipped to urban AC. Urban programming lasted until 1998, when alternative-formatted WZAZ (then located at 98.9 FM) swapped formats/call-letters with 105.7. 105.7 then became the new home of WZAZ, and was rebranded as "Channel Z 105.7."
On June 6, 2000, the station relocated its transmitter closer to Columbus and became classic rock "The Fox", replacing alternative "Channel Z". A petition to "Bring back Channel Z" was started after the station switched to 1970s and 1980s rock, but nothing materialized from this effort. Although many liked the music variety played by "Channel Z", it was not competitive in the ratings with Grove City's alternative station, WWCD.
On December 1, 2014, at Noon, after playing Heard It on The X by ZZ Top (a clever reference to their future format), WBWR dropped the "Brew" format and began stunting again with music by the Ohio State University marching band. At 3 PM, WBWR flipped to gold-leaning alternative rock as "105.7 The X", bringing the former name and branding of sister station WCGX (now WZCB) back after it dropped the format 2 months before (in between, "X" was broadcast on 105.7 HD2). The first song on "The X" was Gold on the Ceiling by Akron band The Black Keys.  
|This section is empty. You can help by adding to it. (December 2014)|
- Columbus' Brew Marches To Alternative from Radio Insight December 1, 2014
- WBWR Becomes The X from Format Change Archive December 5, 2014
- Official website
- Query the FCC's FM station database for WBWR
- Radio-Locator information on WBWR
- Query Nielsen Audio's FM station database for WBWR