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|City of license||Rochester, New York|
|Broadcast area||Rochester and Vicinity|
|Branding||98.9 The Buzz|
|Frequency||98.9 MHz (also on HD Radio)
98.9-2 FM: "Blues" ("The Delta")
|First air date||1946|
|Callsign meaning||The BuZz (branding)|
|Former callsigns||WHFM (?-1986)
(Entercom Rochester License, LLC)
|Sister stations||WBEE, WPXY, WROC-AM, WCMF|
WBZA is a rock station in Rochester, New York, broadcasting at 98.9 FM. It is owned by Entercom Communications, who purchased the station from Sinclair Broadcasting in 1999. Before its current format, the station played Oldies as WBBF (and before that, WKLX) before that station moved to a lower-powered station broadcasting on 93.3 FM. The station's studios are located at High Falls Studios downtown, and its transmitter tower is on Rochester's west side.
The station is best known for their former controversial morning show "The Breakfast Buzz with Kimberly and Beck". The two were together for nearly 10 years. Currently, the morning hours are all music with jock Chris Konya.
Justine is their Midday jock Monday-Friday 10am-3pm. She is formerly of sister station WBEE-FM; prior to her, it was Pete "The Mayor" Kennedy. He is formerly of WPXY-FM for over 20 years. He is now at WDVI-FM.
Mike Danger hosts Afternoon Drive.
The 98.9 frequency in Rochester has been in continuous use since 1946. Before signing on at its current dial position, the direct predecessor of WBZA, then known as WHFM, broadcast in the old 42-50 mHz FM band. Founded as a sister station to WHAM by Stromberg-Carlson, its daily operation dates back to 1939, making it one of the very oldest suriviving FM stations in the United States.
As WBZA, the station originally played 1980s music up until 2004, when they shifted to classic rock, while retaining the "Buzz" moniker. With the demise of hard rock station WNVE in 2007, WBZA shifted from classic rock to mainstream rock at roughly the same time when Entercom purchased classic rock station WCMF from CBS Radio.
The callsign was originally that of WBZ's sister station in Boston, which was established in 1924; the callsign was switched with the original station in Springfield, Massachusetts in 1931, which carried a simulcast of the original WBZ until it went dark in 1962.
Kimberly and Beck controversy
On May 21, 2014, in response to the city of Rochester granting health benefits to transgender employees, Kimberly and Beck created controversy by doing a 12 minute long bit filled with transphobic remarks. During the segment, a caller voiced their displeasure with the bit, which resulted in the host calling them both "sir," in parody, and "she", as they perceived the caller to be a woman, while the Aerosmith song "Dude Looks Like a Lady" played underneath.  There were also references to an unnamed high school student.
Kimberly and Beck were suspended indefinitely by Entercom Rochester that evening and fired the next morning. Over their time at WBZA the duo were subject to frequent suspensions for various things that were said by them on air.
- Kimberly and Beck
- 98.9 The Buzz - Official Site
- Query the FCC's FM station database for WBZA
- Radio-Locator information on WBZA
- Query Nielsen Audio's FM station database for WBZA
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