|City of license||Bowdon, Georgia|
|Broadcast area||Atlanta metropolitan area
|Branding||105.3 El Patrón|
|Frequency||105.3 MHz (also on HD Radio)
105.3 HD-2 Mia
|First air date||May 1994 (as WYAI at 105.5)|
|Format||Regional Mexican/AC; Tejano|
|Callsign meaning||W BuzZ Y (former branding)|
|Former callsigns||WYAI (1994-2002)
|Former frequencies||105.5 MHz (1994-2002)|
|Sister stations||WGST, WWPW, WRDG (FM), WUBL, WRDA|
HD2: Listen Live
WBZY FM 105.3 ("105-3 El Patrón") is a radio station that plays Regional Mexican music. The station's transmitter is located in Newnan, Georgia and targets metro Atlanta, also covering its city of license of Bowdon, Georgia. It is owned by iHeartMedia, Inc. and operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.
Y 105.5 to 105.3 Max FM to Real Radio 105.3 (1994-2004)
The station began in May 1994 as country-music "Y 105.5" WYAI-FM, a class-A serving Carrollton to the west-southwest of metro Atlanta. Having co-channel RF interference with station WCHK-FM 105.5 in Canton, Georgia (north-northwest of Atlanta), both stations changed radio frequencies (the other station now being WRDA 105.7) and moved closer to Atlanta. In late February 2002, the station upgraded to a class C1 as an Atlanta move-in. To create hype, the station stunted with classical music and comedy bits. 105.3 officially debuted as WMAX-FM "The '80s Channel 105.3 The Max", playing all 80s music, on February 18, 2002, with "Video Killed the Radio Star" by The Buggles being the first song played. On January 30, 2004, after playing "It's The End of the World" by R.E.M., it became a hot talk station known as "Real Radio 105.3" that aired talk on weekdays and '80s music on weekends. The WMAX-FM callsign now resides on another iHeartMedia, Inc. station in Holland, Michigan, which is currently branded as 9-6-1 ESPN.
Viva to The Buzz 105.3 (2004-2006)
In September 2004, the station changed to Latin Top 40 WWVA-FM "Viva 105.3", as part of efforts by owner iHeartMedia (then Clear Channel Communications) to expand into Hispanic radio markets. During the last quarter of 2004, it was the second-top-rated radio station in Atlanta. In early May 2005, that station and callsign switched to 105.7, the previous WLCL-FM "Cool 105.7".
Meanwhile, Clear Channel started "96.7 the Buzz" on the 96.7 frequency. On May 5, 2005, WVWA and WBZY switched frequencies, turning WBZY into "105.3 the Buzz". For two weeks, the calls of 105.3 were changed to WLCL, so the local media wouldn't be able to predict the move. After the switch, the calls were changed to WBZY.
The Buzz to El Patrón (2006-2009)
On November 17, 2006, at 9 a.m. EST, The Buzz ceased operations. Some of the on-air staff were fired and others moved down the dial to sister station WKLS FM 96.1, which was changed from "96 Rock" to "Project 9-6-1". For several days, WBZY-FM simulcasted the new station until it began a loop telling listeners to tune into the new station, as well as advertising the new format of the station. The 105.3 frequency debuted a new Regional Mexican format under the name El Patrón on November 26 at 9 a.m. EST.
On October 19, 2009, sister station WWVA-FM (then known as Viva 105.7), who had been broadcasting a Spanish AC format, flipped to Rhythmic AC as "Groove 105.7", thus leaving WBZY as Atlanta's only FM Spanish-language station. This move prompted Clear Channel to merge 105.7's Spanish adult contemporary format with 105.3's regional Mexican format. The "Viva" format has moved to El Patrón's HD-2 channel.
WBZY HD-2 as Mia from iHeartRadio (2013-present)
Near the end of September 2013, Clear Channel’s iHeartRadio online, commercial-free Spanish Contemporary Hit Music formatted station known as Mia, began broadcasting on WBZY HD-2. Previously, Mia was an online-only station on iHeartRadio with no local origin. However, with its beginning on WBZY HD-2, it began to identify itself as "WBZY HD-2, Bowdon, Georgia" at the top of every hour, even when listened to on iHeartRadio. Radio personalities on Mia originate from other iHeartMedia-owned stations like Humberto "El Gato" Rodríguez Calderón from WMGE in Miami and Paula Andrea from WBZY itself.
- list of radio stations in Georgia (U.S. state)
- Georgia (U.S. state)
- lists of radio stations in North and Central America
- 105.3 El Patron
- Query the FCC's FM station database for WBZY
- Radio-Locator information on WBZY
- Query Nielsen Audio's FM station database for WBZY