||This article needs additional citations for verification. (March 2013)|
|Branding||NBC 10 (general)
NBC 10 News (newscasts)
|Slogan||Turn to NBC 10
We Live It, We Love It, We Cover It All.
|Channels||Digital: 34 (UHF)
Virtual: 10 (PSIP)
|Subchannels||10.2 Cozi TV|
(NBC Telemundo License, LLC)
|First air date||May 23, 1948|
|Sister station(s)||Comcast SportsNet Philadelphia
|Former channel number(s)||Analog:
10 (VHF, 1948-2009)
67 (UHF, 2005-2009)
|Former affiliations||CBS (1948-1995)
NBC Weather Plus (2004-2008)
NBC Plus (2008-2010)
NBC Philadelphia Nonstop (2010–2012)
|Transmitter power||700 kW|
|Public license information:||Profile
WCAU is the NBC owned-and-operated television station in Philadelphia, Pennsylvania (the city in which NBCUniversal parent Comcast is headquartered). It broadcasts a high definition digital signal on UHF channel 34 (virtual channel 10.1 via PSIP) from a transmitter in the city's Roxborough neighborhood. Owned by NBCUniversal's NBC Owned Television Stations subsidiary, WCAU maintains studios on Monument Road at the border between Philadelphia and Bala Cynwyd.
As a CBS station 
In 1945, the Philadelphia Evening Bulletin secured a construction permit for channel 10, naming its proposed station WPEN-TV after the newspaper's radio stations, WPEN (950 AM, now WKDN) and WPEN-FM (98.1 FM, later WCAU-FM and now WOGL).
The picture changed dramatically in 1946, when The Philadelphia Record folded. The Bulletin inherited the Record's "goodwill," along with the rights to buy WCAU radio (1210 AM, now WPHT) and the original WCAU-FM (102.9 FM) from their longtime owners, brothers Ike and Leon Levy. The Bulletin sold the less-powerful WPEN and WCAU-FM, with the latter being renamed WPEN-FM (it is now WMGK). The Bulletin kept its FM station, renaming it WCAU-FM to match its new AM sister. The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV.
WCAU-TV went on the air on May 23, 1948 as Philadelphia's third television station. It secured an affiliation with CBS through the influence of the Levy brothers, who continued to work for the newspaper as consultants. WCAU radio was one of CBS's original 16 affiliates when the network premiered in 1927. A year later, the Levy brothers persuaded their brother-in-law, William S. Paley, to buy the struggling network. The Levy brothers were shareholders and directors at CBS for many years. Due to this long relationship, channel 10 signed on as CBS's third television affiliate.
In the late 1950s, the Federal Communications Commission (FCC) collapsed northern Delaware, southern New Jersey and the Lehigh Valley into the Philadelphia market. The Bulletin realized that channel 10's original tower, atop the PSFS Building in Center City, was inadequate for this larger viewing area. In 1957, WCAU-TV moved to a new 1,200-foot (370 m) tower in Roxborough, which added most of Delaware, the Jersey Shore and the Lehigh Valley to its city-grade coverage.
Also in 1957, the Bulletin formed a limited partnership with the Megargee family, owner of CBS affiliate WGBI-TV (channel 22) in Scranton. As part of the deal, channel 22's call letters were changed to WDAU-TV (it is now WYOU). Soon afterward, the FCC ruled that the Bulletin could not keep both stations due to a large signal overlap in the Lehigh Valley. Although the Bulletin had only bought a minority stake in channel 22, the FCC ruled that this stake was so large that the two stations were effectively a duopoly. The Bulletin could not afford to get a waiver to keep both stations, so it opted to keep the smaller WDAU-TV and sell the WCAU stations to CBS. CBS had to seek a waiver to buy the WCAU stations, as the signals of the WCAU stations overlapped with those of WCBS-AM-FM-TV in New York City. (In the case of the radio outlets, both were clear-channel stations; the FCC at the time usually did not allow common ownership of clear-channel stations with overlapping nighttime coverage areas.) The FCC readily granted the waiver, and CBS took control in 1958.
From 1965 to 1986, WCAU-TV was the only network-owned station in Philadelphia. As such, it was the only station in the city that did not heavily or moderately preempt network programming. It ran an hour of Saturday morning cartoons during the 7 a.m. hour and a week behind to run the hour-long locally produced children's program, The Gene London Show, which ended in 1977. Beginning in 1978, WCAU TV began preempting an hour of Sunday Morning cartoon reruns and in the beginning of 1979 they preempted an hour of the Saturday Morning cartoons. By 1980, they were running the entire Saturday Morning cartoon lineup again and by early in 1981, the Sunday morning hour of children's programs were brought back.
Switch from CBS to NBC 
In 1994, CBS entered into a long-term affiliation agreement with Westinghouse (Group W) Broadcasting, owners of Philadelphia's longtime NBC affiliate, KYW-TV (channel 3). Westinghouse converted three of its stations, KYW-TV among them, into CBS affiliates. CBS was reluctant to include KYW-TV in the deal, since it had been a very distant third in the Philadelphia ratings for more than a decade. In contrast, WCAU was a solid runner-up to ABC-owned station WPVI-TV (channel 6). Ultimately, CBS decided to affiliate with channel 3 and sell channel 10, ending a 47-year relationship (including 37 years of ownership) with the station.
NBC and New World Communications then emerged as the leading bidders for WCAU. NBC's motivation was obvious—though it was losing KYW-TV, the network also saw a chance to get an owned-and-operated station in Philadelphia, the largest market where it didn't own a television station. Meanwhile, New World had recently partnered with Fox in most markets and NBC in two others. New World considered making WCAU either a Fox or NBC affiliate, but leaned toward turning WCAU into a Fox affiliate, as it did with most of its other stations. Had New World opted to affiliate WCAU with Fox, channel 10 would have retained its status as the "home" station of the Philadelphia Eagles. The station had carried Eagles games since 1950, and continued to air most Eagles games after CBS gained broadcast rights to National Football League games in 1956. CBS had recently lost the rights to the National Football Conference (where the Eagles played) to Fox.
Even before CBS put WCAU on the market, rumors abounded that Fox was about to lose its original Philadelphia affiliate, Viacom/Paramount-owned WTXF-TV (channel 29), to the new United Paramount Network. Fox announced plans to buy WGBS-TV (channel 57, now WPSG), but later canceled them and entered the WCAU bidding in case New World's bid either fell through or New World opted to affiliate WCAU with NBC. It found the prospect of getting a VHF station in the nation's fourth-largest market too much to resist. In the end, Viacom/Paramount opted to sell WTXF to Fox and buy WGBS.
As an NBC-owned station 
New World and NBC then resumed their bidding war for WCAU. However, while KYW-TV's sister stations switched to CBS in January, the swap was delayed in Philadelphia when CBS discovered that an outright sale of channel 10 would have forced it to pay massive taxes on the proceeds from the deal. To solve this problem, CBS, NBC and Group W entered into a complex ownership/affiliation deal in the summer of 1995. NBC traded KCNC-TV in Denver and KUTV in Salt Lake City to CBS in return for WCAU, which for legal reasons would be an even trade. CBS then traded controlling interest in KCNC and KUTV to Group W in return for a minority stake in KYW-TV. As compensation for the loss of stations, NBC and CBS traded broadcasting facilities in Miami. The deal officially took effect on September 10, 1995. Group W's parent, the Westinghouse Electric Corporation, purchased CBS in 1996, making CBS's Philadelphia radio stations sisters to WCAU-AM/WPHT's longtime rival, KYW radio.
NBC had wanted to own a station in Philadelphia for many years. It briefly succeeded in 1956, when it extorted Westinghouse into exchanging channel 3 (then called WPTZ-TV) and KYW radio for NBC's Cleveland stations, WTAM-AM-FM and WNBK television. However, after Westinghouse complained, the FCC and the U.S. Justice Department nullified the swap in June 1965. In purchasing channel 10 in 1958, CBS cited NBC's then-ownership of WRCV-TV (as KYW was called) and WRCA-TV in New York City in its successful effort to obtain an FCC waiver.
Although the radio stations had dropped the WCAU calls some years before, NBC dropped the -TV suffix from channel 10's callsign soon after it assumed control.
|Location:||1618-22 Chestnut St., Philadelphia, Pennsylvania|
|Architect:||Harry Sternfeld; Multiple|
|Architectural style:||Modern Movement, Art Deco|
|Added to NRHP:||January 27, 1983|
Channel 10 was originally located at 1622 Chestnut Street in Center City along with its sister radio stations. (The building, which was listed on the National Register of Historic Places in 1983, now houses The Art Institute.) In 1952, the WCAU stations moved to a new facility in the Main Line suburb of Bala Cynwyd. The studio, located on Monument Road at City Line Avenue, was a state-of-the-art television center, and the first building in America constructed specifically for broadcasting. Channel 10 is still headquartered there.
Digital television 
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|10.1||1080i||16:9||WCAU-DT||Main WCAU programming / NBC|
On October 25, 2010, WCAU introduced its own version of WNBC's New York Nonstop channel, NBC Philadelphia Nonstop. This sub-channel features various news and entertainment programs, and a 7PM newscast. About December 20, 2012 subchannel 10.2 renamed COZI-TV for NBCUniversal's Cozi TV programming.
Analog-to-digital conversion 
As part of the analog television shutdown and digital conversion was completed, WCAU shut down its analog transmitter on June 12, 2009. The station's digital broadcasts remained on channel 34, because ABC affiliate WHTM-TV in Harrisburg, Pennsylvania continued broadcasting on channel 10 after ceasing channel 27 analog transmission that day. Through the use of PSIP, digital television receivers continue to display WCAU's virtual channel as 10.1
News operation 
News has been produced at WCAU from when it went on the air on in 1948. Charles Shaw, who had worked with Edward R. Murrow as a CBS correspondent in London during World War II, was the station's news director from 1948 until he left the station in the early 1960s. John Facenda, who later gained fame as the voice of NFL Films, was the station's main anchorman from shortly after it signed on until 1973. At the time he retired, he had been a main anchor longer than anyone in Philadelphia. He has since been passed by WPVI's Jim Gardner.
Soon after joining the station, Facenda sold the Bulletin on the idea of a local 11 pm newscast—the first in the country. It aired for the first time on September 8. In 1950, WCAU became the first station with a four-man news team. The 6 pm newscast was anchored by Facenda, with Philadelphia radio legend Phil Sheridan handling weather, Jack Whitaker on sports and Ed McMahon as announcer. In 1965, channel 10 introduced the "Big News" format from sister station KNXT (now KCBS-TV) in Los Angeles.
The station's news operation was the ratings leader in Philadelphia for most of the time from the late 1940s through the 1960s. In the 1960s KYW-TV's Eyewitness News passed it in the rating. The station then remained a strong second until the 1970s, when WPVI-TV's Action News bumped channel 10 down to third place. WCAU struggled through the late 1970s while most of its CBS sisters dominated the ratings, but has since recovered and has been a solid runner-up to longtime leader WPVI for over a quarter century. WCAU did manage to pass WPVI in the 5 pm time slot for a time in the early 1980s with its original "Live at 5," anchored by Larry Kane & Deborah Knapp (now at KENS-TV in San Antonio). In 2001, WCAU made national news when its 11 pm news (anchored by Larry Mendte and Renee Chenault-Fattah) knocked WPVI from the top slot for the first time in decades. Since 2003, WCAU has had to fend off a spirited challenge from a resurgent KYW-TV for second place in the Philadelphia ratings. Channel 3's resurgence was fueled in part by luring Mendte away from channel 10.
Shortly after CBS agreed to sell the station to NBC, WCAU dropped its longtime moniker of Channel 10 News in favor of NewsCenter 10. After the sale closed, NBC changed the newscast name to News 10. It became NBC 10 News in 2000.
WCAU used music based on "Channel 2 News", written for WBBM-TV in Chicago (the de facto official music for CBS' O&O stations) & variations on it from 1982 until the 11 PM newscast on September 9, 1995 hours before the flip to NBC. It used the original 1975 version from 1982–1987, a synthesized version written by a local composer during the 1987-88 season and the Palmer News Package from 1988 to 1995. KYW-TV has used variants on this theme in recent years.
On December 10, 2005 WCAU took over production of WPHL-TV (channel 17)'s half-hour 10 pm nightly newscast after that station canceled its in-house primetime newscast and laid off its entire news and production staff. This new newscast was called WB 17 News at 10 Powered by NBC 10. On July 25, 2006, the program was renamed My PHL 17 News Powered by NBC 10 to correspond with WPHL's upcoming switch to MyNetworkTV. This newscast competes with the 10PM newscasts on WTXF (channel 29, which is produced in-house) and WPSG (channel 57, which is produced by KYW-TV).
The station debuted an all-new website, NBCPhiladelphia.com, on October 23, 2008. NBC Local Media took the operation of its news sites back in-house, ending its contract with IBS (Internet Broadcasting Systems). The original NBC10.com was removed and the URL now redirects to the new site.
WCAU upgraded its studios for high-definition television newscasts and began transmitting high definition newscasts on December 10, 2008 starting with its 4 pm newscast. WCAU advertised its switch to high definition newscasts with the slogan "We've saved the best for last." WCAU is the last station in the Philadelphia designated market area to do so.
On November 13, 2008, Fox Television Stations and NBC Local Media reached a deal to test a system that will allow Fox-owned stations and NBC-owned stations to pool their news resources ranging from shared video to any aerial video from a helicopter. WCAU and Fox owned-and-operated station WTXF were the first stations to undertake the plan as an effective way to deal with the difficulties in costs in news operations.
On September 12, 2011, WCAU began NBC 10 News Today at 4:30 a.m. It also launched a new midday newscast at 11 a.m., and The 10! Show switched to a half hour. On December 6, 2011, the station announced a partnership with public broadcasting stations WHYY-FM-TV as part of a larger effort by NBCUniversal to partner with nonprofit news organizations following its acquisition by Comcast.
On September 14, 2012, WCAU produced its last 10 p.m. newscast on WPHL-TV. WPVI-TV took over responsibility of the 10 p.m. news on September 15, 2012. Also, The 10! Show ended after 10 years on the air. On September 17, 2012, WCAU's midday newscast expanded to one hour. It was also announced in September that WCAU would be leaving the Local News Service agreement with WTXF and KYW and also be acquiring its own helicopter. The new helicopter dubbed "Skyforce 10" debuted on February 25, 2013.
On-air staff 
- Chris Cato - weekends at 6:00 and 11:00 p.m.; also reporter
- Renee Chenault-Fattah - weekdays at 4:00 and weeknights at 6:00 and 11:00 p.m.; also health reporter
- Tracy Davidson - weekdays at mornings on NBC 10 News Today (4:30-7:00) and weekdays at 11:00 a.m.
- Keith Jones - weekday mornings on NBC 10 News Today (4:30-7:00 a.m.); also reporter
- Jacqueline London - weeknights at 4:00 and 5:00 p.m.
- Vai Sikahema - weeknights at 5:00; also sports director at 5:00, 6:00 and 11:00 p.m.
- Denise Nakano - weekends at 6:00 and 11:00 p.m.
- TBD - weekend mornings (6:00-7:00 and 9:00-10:00 weekends + 7:00-8:00 a.m. Sundays)
- NBC 10 First Alert Weather
- Glenn "Hurricane" Schwartz (AMS Certified Broadcast Meteorologist Seal of Approval) - chief meteorologist; weekdays at 11:00 a.m. and weeknights at 4:00 and 6:00 p.m.
- Michelle Grossman - meteorologist; weekend mornings (6:00-7:00 and 9:00-10:00 weekends + 7:00-8:00 a.m. Sundays)
- Bill Henley - weather anchor; weekday mornings on NBC 10 News Today (4:30-7:00 a.m.)
- Sheena Parveen (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weeknights at 5:00 and 11:00 p.m.
- Brittney Shipp (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weekends at 6:00 and 11:00 p.m.
- Sports team
- Vai Sikahema - sports anchor; weeknights at 5:00, 6:00 and 11:00 p.m.; also news anchor, weeknights at 5:00 p.m.
- John Clark - sports anchor; weekends at 6:00 and 11:00 p.m.
- Christine Maddela - traffic reporter; weekdays at 4:00 and weeknights at 5:00 and 6:00 p.m.
- Jillian Mele - traffic reporter; weekday mornings (4:30-7:00 a.m.); also substitute sports reporter/anchor
- Monique Braxton - general assignment reporter
- Rosemary Connors - general assignment reporter
- Lou Dubois - social media editor
- Deanna Durante - general assignment reporter
- Tim Furlong - general assignment reporter
- Jesse Gary - general assignment reporter
- Ted Greenberg - Jersey Shore reporter
- Steve Highsmith - political director
- Nefertiti Jaquez - general assignment reporter
- Darlene Jones - general assignment reporter
- Vince Lattanzio - technology reporter
- Cydney Long - general assignment reporter
- Justin Pizzi - general assignment reporter
- Claudia Rivero - general assignment reporter
- Bryon Scott - general assignment reporter
- Doug Shimell - general assignment reporter
- Katy Zachry - general assignment reporter
- NBC 10 Investigators
- Lu Ann Cahn - investigative reporter
- Harry Hairston - investigative reporter
Notable former on-air staff 
- Diane Allen
- Suzanne Bates (later with WBZ-TV in Boston, now owns a speech firm in Boston)
- Pat Battle
- John Bolaris (later with rival WTXF-TV)
- Tom Brookshier (later with CBS Sports; deceased)
- Ron Burke (now with Comcast SportsNet)
- Bill Campbell
- Herb Clarke (deceased)
- Lori Delgado
- Vince DeMentri
- Herb Denenberg (deceased)
- John Facenda (deceased)
- Amy Freeze (later at WFLD-TV in Chicago, now at WABC-TV in New York)
- Doreen Gentzler (now with WRC-TV in Washington, DC)
- Mike Golic (now with ESPN)
- Judd Hambrick
- Edie Huggins (deceased)
- Jack Jones (later of rival KYW-TV; deceased)
- Larry Kane (now with The Comcast Network)
- Tim Lake 
- Siani Lee (later with KYW-TV; deceased)
- Don Lemon (now anchor/reporter with CNN)
- J. J. Maura
- Ed McMahon (later with The Tonight Show Starring Johnny Carson; deceased)
- Larry Mendte (now with WPIX in New York)
- Kathy Orr (now Chief Meteorologist at rival KYW-TV)
- Fred Sherman (deceased)
- Stephanie Stahl (now Medical Specialist with rival KYW-TV)
- Mike Strug
- Dawn Timmeney Now with FOX29 (WTXF) 
- Lori Wilson (now anchor/reporter at WISH-TV in Indianapolis]
- Brian Williams (now anchor/managing editor with NBC Nightly News)
Cable and satellite carriage 
Outside of the Philadelphia market in central and southern New Jersey, WCAU is carried in southern Middlesex County by Comcast of Central New Jersey in the municipalities of Plainsboro, South Brunswick, Monroe, Cranbury, Jamesburg, Helmetta, Spotswood and East Brunswick. Up until November 2006, WCAU was carried on cable channel 10 (WCAU was also carried on channel 39 from the late 80's until moving back to Channel 10 in the late 90's) until Comcast moved WCAU over to digital cable channel 253 to preserve bandwidth. Monmouth County carries WCAU on Cablevision Monmouth and Monmouth/Wall outlets. All of Ocean County carries WCAU on Comcast and Cablevision outlets. Like in Middlesex County, WCAU was also removed from Channel 10 and also moved to digital cable channel 253 to preserve bandwidth. Also in November 2006, Comcast of Long Beach Island as well as the systems in Toms River and Brick also moved WCAU from its basic analog lineup to its basic digital package (like in Middlesex County on digital channel 253) causing a massive public outcry from the Island's municipalities, including a resolution passed by the Boro of Harvey Cedars that the channel be re-instated to basic analog. Comcast added WCAU HD to its lineups in Ocean and Southern Middlesex counties as well as the borough of Roosevelt in Monmouth County and Comcast's Lambertville area system in Hunterdon County on August 22, 2012 on Channel 910. WCAU's NBC Philadelphia Nonstop (soon to become Cozi TV) was added to The Central New Jersey Southern Middlesex system on November 27, 2012 (found on 10.2 with a rescan of a digital tuner) but has not been mapped into the Comcast digital boxes or DTAs.
On the Eastern Shore of Maryland, the Salisbury television market does not have an NBC affiliate. The de-facto NBC affiliate that southern Delaware carries from Comcast is WCAU (as well as WBAL-TV) to most of Sussex County except for Fenwick Island as the town uses former TCI (now Comcast) service, on Channel 10. It is the only Philadelphia local channel remaining on the Limited Analog Service. Mediacom and Verizon FiOs do not broadcast WCAU in Sussex County.
Currently, DirecTV and DishNetwork does not carry any Philadelphia stations out of the Philadelphia market in New Jersey. In the Salisbury, Maryland market, DirecTV carries WCAU as an NBC affiliate as there is no NBC affiliate in the Salisbury market. The closest NBC affiliate that actually covers the area is NBC-affiliate WMGM Atlantic City, although it is not on the DirecTV Significantly Viewed list for the area.
- "CBS, FOX MAY SWAP STATIONS, PAPER SAYS". Rocky Mountain News. July 26, 1994. Retrieved 2 April 2013.
- "From the official archives of the Broadcast Pioneers of Philadelphia". Retrieved 9/2/12.
- Vivendi Wraps Up Sale of NBC Universal Stake, Wall Street Journal, January 27, 2011
- "National Register Information System". National Register of Historic Places. National Park Service. 2008-04-15.
- "NBC website". NBC.com. NBCUniversal Media, LLC.
- "COZI TV website". CoziTV.com. NBCUniversal, Inc.
- FCC DTV status report for WCAU
- "Quick Takes: NBC, nonprofits to team". Los Angeles Times. December 6, 2011. Retrieved Decenver 10, 2011.
- About NBC 10 WCAU
- "WCAU-TV NEWS ALUMNI". Internet Archive. Archived from the original on 2009-10-25. Retrieved 9 July 2012.
- Beh, Asha (30 January 2010). "Former Eagles Star Brookshier Dies at 78". WCAU. Retrieved 10 July 2012.
- Klein, Michael (7 October 2008). "Lori Delgado resigns from NBC10". Philadelphia Media Network. Retrieved 10 July 2012.
- "Feuding Philly Anchors Making, Not Breaking, News". Fox News Channel. Associated Press. 13 November 2008. Retrieved 10 July 2012.
- Gross, Dan (29 July 2008). "Veteran broadcaster Edie Huggins dies at 72". Philadelphia Media Network. Retrieved 10 July 2012.
- "Don Lemon". CNN. Retrieved 10 July 2012.
- Stamm, Dan (20 July 2010). "Longtime Voice of NBC10 Dies". WCAU. Retrieved 10 July 2012.
- Blumenthal, Jeff (14 September 2009). "Business commentator Fred Sherman dies at 85". Philadelphia Business Journal. American City Business Journals. Retrieved 10 July 2012.
- "Mike Strug". Temple University. Retrieved 10 July 2012.
- Official website
- Broadcast Pioneers of Philadelphia
- Listing and photographs of WCAU Studio at the Historic American Buildings Survey
- WCAU-TV Alumni
- Video of WCAU's network switch
- Query the FCC's TV station database for WCAU
- FCC TV Station Profiles & Public Inspection Files for WCAU