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|Branding||NBC 10 (general)
NBC 10 News (newscasts)
|Slogan||Turn to NBC 10
We Live It, We Love It, We Cover It All.
|Channels||Digital: 34 (UHF)
Virtual: 10 (PSIP)
|Subchannels||10.2 Cozi TV|
(NBC Telemundo License, LLC)
|First air date||May 23, 1948|
|Former channel number(s)||Analog:
10 (VHF, 1948-2009)
67 (UHF, 2005-2009)
|Former affiliations||CBS (1948-1995)|
|Transmitter power||700 kW|
|Public license information:||Profile
WCAU is the NBC owned-and-operated television station in Philadelphia, Pennsylvania (the city in which NBCUniversal parent Comcast is headquartered). It broadcasts a high definition digital signal on UHF channel 34 (virtual channel 10.1 via PSIP) from a transmitter in the city's Roxborough neighborhood. Owned by the NBC Owned Television Stations subsidiary of NBCUniversal, WCAU maintains studios on Monument Road at the border between Philadelphia and Bala Cynwyd.
- 1 History
- 2 Studios
- 3 Digital television
- 4 News operation
- 5 Cable and satellite carriage
- 6 References
- 7 External links
As a CBS station
In 1945, the Philadelphia Evening Bulletin secured a construction permit for channel 10, naming its proposed station WPEN-TV after the newspaper's radio stations, WPEN (950 AM, now WKDN) and WPEN-FM (98.1 FM, later WCAU-FM and now WOGL). The picture changed dramatically in 1946, when The Philadelphia Record folded. The Bulletin inherited the Record's "goodwill", along with the rights to buy WCAU radio (1210 AM, now WPHT) and the original WCAU-FM (102.9 FM) from their longtime owners, brothers Ike and Leon Levy. The Bulletin sold the less-powerful WPEN and WCAU-FM, with the latter being renamed WPEN-FM (it is now WMGK). The Bulletin kept its FM station, renaming it WCAU-FM to match its new AM sister. The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV.
WCAU-TV went on the air on May 23, 1948 as Philadelphia's third television station. It secured an affiliation with CBS through the influence of the Levy brothers, who continued to work for the newspaper as consultants. WCAU radio was one of CBS's original 16 affiliates when the network premiered in 1927. A year later, the Levy brothers persuaded their brother-in-law, William S. Paley, to buy the struggling network. The Levy brothers were shareholders and directors at CBS for many years. Due to this long relationship, channel 10 signed on as CBS's third television affiliate.
In the late 1950s, the Federal Communications Commission (FCC) collapsed northern Delaware, southern New Jersey and the Lehigh Valley into the Philadelphia market. The Bulletin realized that channel 10's original tower, atop the PSFS Building in Center City, was inadequate for this larger viewing area. In 1957, WCAU-TV moved to a new 1,200-foot (370 m) tower in Roxborough, which added most of Delaware, the Jersey Shore and the Lehigh Valley to its city-grade coverage.
Also in 1957, the Bulletin formed a limited partnership with the Megargee family, owner of CBS affiliate WGBI-TV (channel 22) in Scranton. As part of the deal, channel 22's call letters were changed to WDAU-TV (it is now WYOU). Soon afterward, the FCC ruled that the Bulletin could not keep both stations due to a large signal overlap in the Lehigh Valley. Although the Bulletin had only bought a minority stake in channel 22, the FCC ruled that this stake was so large that the two stations were effectively a duopoly. The Bulletin could not afford to get a waiver to keep both stations, so it opted to keep the smaller WDAU-TV and sell the WCAU stations to CBS. CBS had to seek a waiver to buy the WCAU stations, as the signals of the WCAU stations overlapped with those of WCBS-AM-FM-TV in New York City (in the case of the radio outlets, both were clear-channel stations; the FCC at the time usually did not allow common ownership of clear-channel stations with overlapping nighttime coverage areas). The FCC readily granted the waiver, and CBS took control in 1958.
From 1965 to 1986, WCAU-TV was the only network-owned station in Philadelphia. As such, it was the only station in the city that did not heavily or moderately preempt network programming. It ran an hour of Saturday morning cartoons during the 7 a.m. hour on a one-week delay to run the hour-long locally produced children's program, The Gene London Show, which ended in 1977. Beginning in 1978, WCAU-TV began preempting an hour of Sunday morning cartoon reruns and in the beginning of 1979 the station preempted an hour of the Saturday morning cartoons. By 1980, the station was running the entire Saturday norning cartoon lineup again and by early in 1981, the Sunday morning hour of children's programs was brought back.
Switch from CBS to NBC
In 1994, CBS entered into a long-term affiliation agreement with Westinghouse (Group W) Broadcasting, owners of Philadelphia's longtime NBC affiliate, KYW-TV (channel 3). Westinghouse converted three of its stations, KYW-TV among them, into CBS affiliates. CBS was reluctant to include KYW-TV in the deal, since it had been a very distant third in the Philadelphia ratings for more than a decade. In contrast, WCAU was a solid runner-up to ABC-owned station WPVI-TV (channel 6). Ultimately, CBS decided to affiliate with channel 3 and sell channel 10, ending a 47-year relationship (including 37 years of ownership) with the station.
NBC and New World Communications then emerged as the leading bidders for WCAU. NBC's motivation was obvious – though it was losing KYW-TV, the network also saw a chance to get an owned-and-operated station in Philadelphia, the largest market where it did not own a television station. Meanwhile, New World had recently partnered with Fox in most markets and NBC in two others. New World considered making WCAU either a Fox or NBC affiliate, but leaned toward turning WCAU into a Fox affiliate, as it did with most of its other stations. Had New World opted to affiliate WCAU with Fox, channel 10 would have retained its status as the "home" station of the Philadelphia Eagles. The station had carried Eagles games since 1950, and continued to air most Eagles games after CBS gained broadcast rights to National Football League games in 1956. CBS had recently lost the rights to the National Football Conference (where the Eagles played) to Fox.
Even before CBS put WCAU on the market, rumors abounded that Fox was about to lose its original Philadelphia affiliate, Viacom/Paramount-owned WTXF-TV (channel 29), to the new United Paramount Network. Fox announced plans to buy WGBS-TV (channel 57, now WPSG), but later canceled the purchase and entered into the WCAU bidding in case New World's bid either fell through or New World opted to affiliate WCAU with NBC. It found the prospect of getting a VHF station in the nation's fourth-largest market too much to resist. In the end, Viacom/Paramount opted to sell WTXF to Fox and buy WGBS.
As an NBC-owned station
New World and NBC then resumed their bidding war for WCAU. However, while KYW-TV's sister stations switched to CBS in January 1995, the swap was delayed in Philadelphia when CBS discovered that an outright sale of channel 10 would have forced it to pay massive taxes on the proceeds from the deal. To solve this problem, CBS, NBC and Group W entered into a complex ownership/affiliation deal in the summer of 1995. NBC traded KCNC-TV in Denver and KUTV in Salt Lake City to CBS in return for WCAU, which for legal reasons would be an even trade. CBS then traded controlling interest in KCNC and KUTV to Group W in return for a minority stake in KYW-TV. As compensation for the loss of stations, NBC and CBS traded broadcasting facilities in Miami. The deal officially took effect on September 10, 1995. Group W's parent, the Westinghouse Electric Corporation, purchased CBS two months later, making CBS's Philadelphia radio stations sisters to WCAU-AM/WPHT's longtime rival, KYW radio.
NBC had wanted to own a station in Philadelphia for many years. It briefly succeeded in 1956, when it extorted Westinghouse into exchanging channel 3 (then called WPTZ-TV) and KYW radio for NBC's Cleveland stations, WTAM-AM-FM and WNBK television. However, after Westinghouse complained, the FCC and the U.S. Justice Department nullified the swap in June 1965. In purchasing channel 10 in 1958, CBS cited NBC's then-ownership of WRCV-TV (as KYW was called) and WRCA-TV in New York City in its successful effort to obtain an FCC waiver. Although the radio stations had dropped the WCAU calls some years before, NBC dropped the -TV suffix from channel 10's callsign soon after it assumed control.
In January 2011, the Philadelphia-based cable and media company Comcast acquired a 51% majority stake in WCAU's parent company, known prior to the acquisition as NBC Universal, which effectively makes the station locally owned. Comcast bought the other 49% in early 2013.
In March 2013, NBCUniversal announced that it would buy Telemundo affiliate WWSI from ZGS Communications for $20 million, giving WCAU a duopoly partner, as is with several other NBC O&Os. The sale was completed on June 2 of that year.
|Location||1618-22 Chestnut St., Philadelphia, Pennsylvania|
|Architect||Harry Sternfeld; Multiple|
|Architectural style||Modern Movement, Art Deco|
|NRHP Reference #||83002281|
|Added to NRHP||January 27, 1983|
Channel 10 was originally located at 1622 Chestnut Street in Center City along with its sister radio stations (the building, which was listed on the National Register of Historic Places in 1983, now houses The Art Institute). In 1952, the WCAU stations moved to a new facility in the Main Line suburb of Bala Cynwyd. The studio, located on Monument Road at City Line Avenue, was a state-of-the-art television center, and the first building in America constructed specifically for broadcasting. Channel 10 is still headquartered there.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|10.1||1080i||16:9||WCAU-DT||Main WCAU programming / NBC|
On October 25, 2010, WCAU introduced its own version of WNBC's New York Nonstop channel, NBC Philadelphia Nonstop. This subchannel featured various news and entertainment programs, and a locally-produced newscast at 7 p.m. On December 20, 2012, digital subchannel 10.2 became an affiliate of Cozi TV, which replaced the Nonstop network.
As part of the analog television shutdown and digital conversion, WCAU shut down its analog transmitter on June 12, 2009. The station's digital broadcasts remained on channel 34, because ABC affiliate WHTM-TV in Harrisburg, Pennsylvania continued broadcasting on channel 10 after ceasing channel 27 analog transmission that day. Through the use of PSIP, digital television receivers continue to display WCAU's virtual channel as 10.1
WCAU presently broadcasts 37½ hours of locally produced newscasts each week (with 6½ hours on weekdays, three hours on Saturdays and two hours on Sundays). News has been produced at WCAU from when the station went on the air on in 1948. Charles Shaw, who had worked with Edward R. Murrow as a CBS correspondent in London during World War II, was the station's news director from 1948 until he left the station in the early 1960s. John Facenda, who later gained fame as the voice of NFL Films, was the station's main anchorman from shortly after it signed on until 1973. At the time he retired, he had been a main anchor longer than anyone in Philadelphia; he has since been passed by WPVI's Jim Gardner.
Soon after joining the station, Facenda sold the Bulletin on the idea of a local 11 p.m. newscast – the first in the country. It aired for the first time on September 8. In 1950, WCAU became the first station with a four-man news team. The 6 p.m. newscast was anchored by Facenda, with Philadelphia radio legend Phil Sheridan handling weather, Jack Whitaker on sports and Ed McMahon as announcer. In 1965, channel 10 introduced the "Big News" format from Los Angeles sister station KNXT (now KCBS-TV).
The station's news operation was the ratings leader in Philadelphia for most of the time from the late 1940s until the 1960s, when it was surpassed by KYW-TV's Eyewitness News. The station then remained a strong second until the 1970s, when WPVI-TV's Action News bumped channel 10 down to third place. WCAU struggled through the late 1970s while most of its CBS sister stations dominated the ratings, but has since recovered and has been a solid runner-up to longtime leader WPVI for over a quarter century. WCAU managed to pass WPVI in the 5 p.m. time slot for a time in the early 1980s with its original Live at 5, anchored by Larry Kane and Deborah Knapp (now at KENS-TV in San Antonio). In 2001, WCAU made national news when its 11 p.m. newscast (anchored by Larry Mendte and Renee Chenault-Fattah) knocked WPVI from the top spot in the local news ratings for the first time in decades. Since 2003, WCAU has had to fend off a spirited challenge from a resurgent KYW-TV for second place in the Philadelphia ratings; Channel 3's resurgence was fueled in part by luring Mendte away from channel 10.
WCAU used music based on "Channel 2 News", written for WBBM-TV in Chicago (the de facto official music for CBS' O&O stations) and variations on it from 1982 until the 11 p.m. newscast on September 9, 1995 hours before the switch to NBC. It used the original 1975 version from 1982 to 1987, a synthesized version written by a local composer during the 1987-88 season and the "Palmer News Package" from 1988 to 1995. KYW-TV has used variants on this theme in recent years.
Shortly after CBS agreed to sell the station to NBC, WCAU dropped its longtime moniker of Channel 10 News in favor of NewsCenter 10. After the sale closed, NBC changed the newscast name to News 10, it became NBC 10 News in 2000. On December 10, 2005, WCAU took over production of WPHL-TV (channel 17)'s nightly half-hour 10 p.m. newscast after that station shuttered its in-house news department and laid off its entire news and production staff; this new newscast was called WB 17 News at 10, Powered by NBC 10. On July 25, 2006, the program was renamed My PHL 17 News, Powered by NBC 10 to correspond with WPHL's then-pending switch to MyNetworkTV. This newscast competed with the 10 p.m. newscasts on WTXF (channel 29, which is produced in-house) and WPSG (channel 57, which is produced by KYW-TV). WPVI took over production of the 10 p.m. newscast on September 14, 2012, WCAU produced its last 10 p.m. newscast on WPHL-TV.
On November 13, 2008, Fox Television Stations and NBC Local Media entered into an agreement to test a system that will allow Fox-owned stations and NBC-owned stations to pool their news resources ranging from shared video to any aerial video from a helicopter. WCAU and Fox owned-and-operated station WTXF were the first stations to undertake the plan (known as a "Local News Service" agreement) as an effective way to deal with the difficulties in costs in news operations. WCAU later announced in September 2012, that it would be leaving the Local News Service agreement with WTXF and KYW-TV (which entered the agreement by 2010) and utilize its own helicopter; the new helicopter dubbed "Skyforce 10" debuted on February 25, 2013.
WCAU became the fourth and last English-language television station in the Philadelphia market to begin broadcasting its local news programming in high-definition on December 10, 2008, starting with its 4 p.m. newscast. On September 12, 2011, WCAU expanded its weekday morning newscast to 4:30 a.m., along with the launch of a new midday newscast at 11 a.m., and the reduction of The 10! Show to a half-hour program. On December 6, 2011, the station announced a partnership with public broadcasting stations WHYY-FM-TV as part of a larger effort by NBCUniversal to partner with nonprofit news organizations following its acquisition by Comcast. On September 15, 2012, The 10! Show ended its run after ten years. On September 17, 2012, WCAU's midday newscast expanded to one hour.
Current on-air staff
- Chris Cato - weekends at 6:00 and 11:00 p.m.; also reporter
- Renee Chenault-Fattah - weekdays at 4:00 and weeknights at 6:00 p.m.; also health reporter
- Tracy Davidson - weekday mornings on NBC 10 News Today (4:30-7:00) and weekdays at 11:00 a.m.
- Keith Jones - weekday mornings on NBC 10 News Today (4:30-7:00 a.m.); also reporter
- Jacqueline London - weeknights at 5:00 and 11:00 p.m.
- Jim Rosenfield - weekdays at 4:00 and weeknights at 6:00 and 11:00 p.m.
- Vai Sikahema - weeknights at 5:00; also sports director at 5:00, 6:00 and 11:00 p.m.
- Denise Nakano - weekends at 6:00 and 11:00 p.m.
- Rosemary Connors - weekend mornings on NBC 10 News Today (5:30-7:00 and 9:00-10:00 weekends + 7:00-8:00 and 10:00-10:30 a.m. Sundays) 
First Alert Weather
- Glenn "Hurricane" Schwartz (AMS Certified Broadcast Meteorologist Seal of Approval) - chief meteorologist; weekdays at 11:00 a.m. and 4:00 and weeknights at 6:00 p.m.
- Tedd Florendo- meteorologist; weekend mornings on NBC 10 News Today (5:30-7:00 and 9:00-10:00 weekends + 7:00-8:00 and 10:00-10:30 a.m. Sundays)
- Sheena Parveen (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weeknights at 5:00 and 11:00 p.m.
- Brittney Shipp (AMS Certified Broadcast Meteorologist Seal of Approval) - meteorologist; weekends at 6:00 and 11:00 p.m.
- Bill Henley - meteorologist; weekday mornings on NBC 10 News Today (4:30-7:00 a.m.)
- Vai Sikahema - sports director; weeknights at 5:00, 6:00 and 11:00 p.m.; also weeknight 5:00 p.m. news anchor
- John Clark - sports anchor; weekends at 6:00 and 11:00 p.m.
- Christine Maddela - traffic reporter; weekdays at 4:00 and weeknights at 5:00 and 6:00 p.m.
- Jillian Mele - traffic reporter; weekday mornings (4:30-7:00 a.m.); also substitute sports reporter/anchor
- Monique Braxton
- Rosemary Connors
- Matt DeLucia
- Na'eem Douglas
- Deanna Durante
- Tim Furlong
- Jesse Gary
- Ted Greenberg (Jersey Shore reporter)
- Nefertiti Jaquez
- Daralene Jones
- Cydney Long
- Doug Shimell
- George Spencer
- Katy Zachry
- Lou Dubois (social media editor)
- Steve Highsmith (political director)
- Vince Lattanzio (technology reporter)
- Lu Ann Cahn
- Harry Hairston.
Notable former on-air staff
- Diane Allen
- Suzanne Bates (later with WBZ-TV in Boston, now owns a speech firm in Boston)
- Pat Battle
- John Bolaris (later with rival WTXF-TV)
- Tom Brookshier (later with CBS Sports; deceased)
- Ron Burke (now with Comcast SportsNet)
- Bill Campbell
- Herb Clarke (deceased)
- Lori Delgado
- Vince DeMentri (now with WICS in Springfield, IL)
- Herb Denenberg (deceased)
- John Facenda (deceased)
- Amy Freeze (later at WFLD in Chicago, now at WABC-TV in New York)
- Doreen Gentzler (now with WRC-TV in Washington, DC)
- Mike Golic (now with ESPN)
- Judd Hambrick
- Edie Huggins (deceased)
- Jack Jones (later of rival KYW-TV; deceased)
- Larry Kane (now with the Comcast Network)
- Tim Lake 
- Siani Lee (later with KYW-TV; deceased)
- Don Lemon (now anchor/reporter at CNN)
- J. J. Maura
- Ed McMahon (later with The Tonight Show Starring Johnny Carson; deceased)
- Larry Mendte (now with WPIX in New York)
- Kathy Orr (now Chief Meteorologist at rival KYW-TV)
- Fred Sherman (deceased)
- Stephanie Stahl (now Medical Specialist with rival KYW-TV)
- Mike Strug
- Dawn Timmeney (now with WTXF) 
- Brian Williams (now anchor/managing editor with NBC Nightly News)
- Lori Wilson (now anchor/reporter at WISH-TV in Indianapolis)
Cable and satellite carriage
Outside of the Philadelphia market in central and southern New Jersey, WCAU is carried in southern Middlesex County by Comcast in the municipalities of Plainsboro, South Brunswick, Monroe, Cranbury, Jamesburg, Helmetta, Spotswood and East Brunswick. Up until November 2006, WCAU was carried on cable channel 10 (WCAU was also carried on channel 39 from the late 1980s until moving back to channel 10 in the late 1990s) until Comcast moved WCAU over to digital cable channel 253 to preserve bandwidth.
Cablevision carries WCAU on its Monmouth County systems. Comcast and Cablevision carries WCAU on their systems in Ocean County; like in Middlesex County, WCAU was also removed from Channel 10 and also moved to digital cable channel 253 to preserve bandwidth. Also in November 2006, Comcast of Long Beach Island as well as its systems in Toms River and Brick also moved WCAU from its basic analog lineup to its basic digital package (like in Middlesex County on digital channel 253) causing a massive public outcry from the Island's municipalities, including a resolution passed by the Boro of Harvey Cedars that the channel be reinstated to its basic analog tier.
Comcast added WCAU's HD feed to its systems in Ocean and Southern Middlesex counties as well as the borough of Roosevelt in Monmouth County and Comcast's Lambertville area system in Hunterdon County on August 22, 2012 on Channel 910. WCAU's NBC Philadelphia Nonstop (soon to become Cozi TV) was added to Comcast's Central New Jersey Southern Middlesex system on November 27, 2012 (found on 10.2 with a rescan of a digital tuner) but has not been mapped into the Comcast digital boxes or DTAs.
On the Eastern Shore of Maryland, the Salisbury television market does not have an NBC affiliate. The de facto NBC affiliate that southern Delaware carries from Comcast is WCAU (as well as Baltimore affiiate WBAL-TV) to most of Sussex County except for Fenwick Island as the town uses former TCI (now Comcast) service, on Channel 10. It is the only Philadelphia local channel remaining on the limited basic analog service in that area. Mediacom and Verizon FiOS do not carry WCAU in Sussex County.
Currently, DirecTV and Dish Network do not carry any Philadelphia stations outside of the New Jersey portion of the Philadelphia market. In Salisbury, Maryland, DirecTV carries WCAU as an NBC affiliate due to that market's lack of an NBC affiliate. The closest NBC affiliate that actually covers the area is WMGM-TV out of Atlantic City, although it is not on DirecTV's Significantly Viewed station list for the area.
- "CBS, FOX MAY SWAP STATIONS, PAPER SAYS". Rocky Mountain News. July 26, 1994. Retrieved 2 April 2013.
- "From the official archives of the Broadcast Pioneers of Philadelphia". Retrieved 9/2/12.
- Vivendi Wraps Up Sale of NBC Universal Stake, Wall Street Journal, January 27, 2011
- "NBCUniversal doubles in Philadelphia with Telemundo outlet". Radio & Television Business Report. March 21, 2013. Retrieved 2 July 2013.
- "Telemundo closes on purchase of WWSI; The addition of the full-power station in Philadelphia gives NBCU's Hispanic group 16 stations.". TVNewsCheck. 2 July 2013. Retrieved 2 July 2013.
- "National Register Information System". National Register of Historic Places. National Park Service. 2008-04-15.
- "NBC website". NBC.com. NBCUniversal Media, LLC.
- "COZI TV website". CoziTV.com. NBCUniversal, Inc.
- Mobile DTV Signal Map from the National Association of Broadcasters
- FCC DTV status report for WCAU
- "Quick Takes: NBC, nonprofits to team". Los Angeles Times. December 6, 2011. Retrieved Decenver 10, 2011.
- About NBC 10 WCAU
- "WCAU-TV NEWS ALUMNI". Internet Archive. Archived from the original on 2009-10-25. Retrieved 9 July 2012.
- Beh, Asha (30 January 2010). "Former Eagles Star Brookshier Dies at 78". WCAU. Retrieved 10 July 2012.
- Klein, Michael (7 October 2008). "Lori Delgado resigns from NBC10". Philadelphia Media Network. Retrieved 10 July 2012.
- "Feuding Philly Anchors Making, Not Breaking, News". Fox News Channel. Associated Press. 13 November 2008. Retrieved 10 July 2012.
- Gross, Dan (29 July 2008). "Veteran broadcaster Edie Huggins dies at 72". Philadelphia Media Network. Retrieved 10 July 2012.
- "Don Lemon". CNN. Retrieved 10 July 2012.
- Stamm, Dan (20 July 2010). "Longtime Voice of NBC10 Dies". WCAU. Retrieved 10 July 2012.
- Blumenthal, Jeff (14 September 2009). "Business commentator Fred Sherman dies at 85". Philadelphia Business Journal. American City Business Journals. Retrieved 10 July 2012.
- "Mike Strug". Temple University. Retrieved 10 July 2012.
- Official website
- Broadcast Pioneers of Philadelphia
- Listing and photographs of WCAU Studio at the Historic American Buildings Survey
- WCAU-TV Alumni
- Video of WCAU's network switch
- Query the FCC's TV station database for WCAU
- FCC TV Station Profiles & Public Inspection Files for WCAU