WCEO

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For former television station known as WCEO, see WMFD-TV.
WCEO
City of license Columbia, South Carolina
Broadcast area South Carolina
Branding La Tremenda
Frequency 840 kHz
First air date January 1, 1994
Format Spanish
Power 50,000 watts daytime only, directional pattern
Class D
Owner Norsan Broadcasting WCEO, LLC
Website latremendaradio.com

WCEO (840 AM, "La Tremenda") is a Spanish Contemporary radio station located in Columbia, South Carolina, USA. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime operating hours only on 840kHz with at a power of 50,000 Watts.

History[edit]

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.

In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the WSCQ call letters in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.

The station must shut down at sundown to protect clear-channel WHAS in Louisville, Kentucky.

The station is owned by Norsan Broadcasting WCEO, LLC.

External links[edit]

Coordinates: 34°12′42″N 80°50′05″W / 34.21167°N 80.83472°W / 34.21167; -80.83472