|Channels||Digital: 34 (UHF)
Virtual: 48 (PSIP)
|Owner||Public Media Connect
(The Greater Cincinnati Television Educational Foundation)
|First air date||July 26, 1954|
|Call letters' meaning||Cincinnati
|Sister station(s)||WPTD, WPTO (Think TV)|
|Former channel number(s)||Analog:
48 (UHF, 1954–2009)
|Former affiliations||NET (1954–1970)
PBS World (2003–2009)
PBS World (2009–2010)
|Transmitter power||400 kW|
|Public license information:||Profile
WCET, virtual channel 48 (UHF digital channel 34), is a PBS member television station located in Cincinnati, Ohio, United States. The station is owned by the Greater Cincinnati Television Educational Foundation, a subsidiary of Public Media Connect. WCET's studios are located in the Crosley Telecommunications Center on Central Parkway in Cincinnati, and its transmitter is located along Warner Street in the Mount Auburn section of Cincinnati. Master control operations are based at the studios of sister PBS member station WPTD in Dayton.
WCET is the first licensed public television station in the United States. It was granted its license in 1951 and began broadcasting on July 26, 1954, from the third floor of Music Hall in Cincinnati, where its operations were based until 1959. In 1976, the station moved to its present studio location at the Crosley Telecommunications Center, which it now shares with the market's two main public radio stations, WVXU-FM and WGUC-FM.
Like PBS member stations in many larger television markets, WCET partnered with the for-profit company Lakeshore Learning Materials to operate a retail store in the late 1990s. WCET took a 25% share in the Channel 48 Store of Knowledge, which went towards the station's endowment fund. The 5,300-square-foot (490 m2) store sold merchandise related to PBS shows at the Kenwood Towne Centre from November 23, 1996, until the chain's bankruptcy and liquidation in 2001. The Discovery Channel Store opened in its place the following September.
Once simply known as "Channel 48" and later as "WCET48", the station rebranded itself as "CET" on September 16, 2003, moving away from its call sign to indicate its increasing focus on online services. It began an IP-based on-demand video service via its website, CETconnect.
On May 8, 2009, the Greater Cincinnati Television Educational Foundation and Greater Dayton Public Television (owners of that market's PBS station WPTD) formed the umbrella non-profit organization Public Media Connect. Both WCET and WPTD operate as subsidiaries with separate branding and fundraising efforts. The merger resulted in the July 2010 transfer of WCET's master control operations to WPTD's facilities in Dayton.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|48.1||1080i||16:9||CETHD||Main WCET programming / PBS|
|48.3||CET Art||CET Arts|
CrEaTe and CET Arts are also available on the digital cable tiers of local cable providers Time Warner Cable and Insight Communications. "CETWorld", affiliated with PBS World (now branded as simply World), was carried on channel 48.2 from 2003 to January 5, 2009, and on 48.3 from September 24 of that year to February 1, 2010. During this time, it was also carried by Time Warner Cable. World programming continues to be carried on ThinkTV World, a subchannel of sister station WPTO.
On February 1, 2010, CETWorld was replaced with CET Arts on digital subchannel 48.3. CET launched CET Arts, the first local 24-hour cultural service of its kind on February 1, 2010. CET Arts showcases drama, visual arts, dance and music programming ranging from symphonic to bluegrass.
WCET signed on its digital signal on UHF channel 34 on December 4, 2002; it began broadcasting in high definition 24 hours a day on October 1, 2005. WCET discontinued regular programming on its analog signal, over VHF channel 48, at 12:01 a.m. on May 1, 2009. The station's digital signal remained on its pre-transition UHF channel 34, using PSIP to display WCET's virtual channel as 48 on digital television receivers.
The following television series were previously or are currently produced by WCET:
- Action Auction – televised station fundraiser
- Focus – local public affairs program
- Showcase with Barbara Kellar – local arts and cultural series airing on CET Arts
- It's Academic (1960s–1980s) – local version, in partnership with WLWT
- Lilias, Yoga and You (1972–1999)
- "About CET". CETConnect. Greater Cincinnati Television Education Foundation. Retrieved 2010-03-18. "CET's legal name is Greater Cincinnati Television Education Foundation"
- Watson-Rouslin, Virginia. (February 1978). "Channel 48: A Muttering Voice in the T. V. Wilderness". Cincinnati Magazine. p. 53.
- "Cincinnati's "Leading Lady of Architecture" Stars in Her Very Own Show!". CETConnect. Greater Cincinnati Television Educational Foundation. Retrieved 2007-06-23.
- Miller, Nick (1996-11-06). "WCET cashing in on Knowledge" (fee required). The Cincinnati Post (E. W. Scripps Company). p. B9. Retrieved 2010-03-18. "Los Angeles-based Lakeshore Learning Materials operates 29 Store of Knowledge outlets in agreements with PBS stations in 18 cities, most of them in markets much larger than Cincinnati. ... Channel 48 decided for the time being to have a 25 percent ownership stake in the store, station officials said. ... The Channel 48 Store of Knowledge will have its grand opening Nov. 23. The 5,300-square-foot store features more than 5,000 products ... linked to PBS programming."
- "Kenwood's Store of Knowledge to close". Cincinnati Business Courier (American City Business Journals). 2001-04-12. Retrieved 2010-03-18.
- "Discovery Channel Store to open at Kenwood". Cincinnati Business Courier (American City Business Journals). 2001-07-16. Retrieved 2010-03-18.
- "ThinkTV and CET to Merge" (Press release). Greater Dayton Public Television. 2008-10-31.
- "ThinkTV, CET form Public Media Connect Inc.". Business Courier of Cincinnati. 2009-05-08. Retrieved 2009-05-08.
- Kiesewetter, John (2010-07-19). "Merger cuts CET jobs". The Cincinnati Enquirer (Gannett Company). Retrieved 2010-07-20. "Five full-time positions, including both master control operators, have been eliminated by CET. ... Starting last weekend, CET's signal was being sent from Dayton to the station here, and then to the Fairview Heights tower and Time Warner cable, employees say."
- RabbitEars TV Query for WCET
- "CET Television Program Channel Information". CETConnect. Greater Cincinnati Television Educational Foundation. Retrieved 2010-03-18.
- "CET Arts". CETConnect. Greater Cincinnati Television Educational Foundation. Retrieved 2010-03-18.
- "CET Digital Television". CETConnect. Greater Cincinnati Television Educational Foundation. Retrieved 2010-03-18.
- List of Digital Full-Power Stations
- CDBS Print
- Watson-Rouslin, Virginia (February 1978). "Channel 48: A Muttering Voice in the T.V. Wilderness". Cincinnati Magazine (Greater Cincinnati Chamber of Commerce): 53–54. Retrieved 2010-03-18.
- CETConnect – official website of WCET-TV
- Query the FCC's TV station database for WCET
- BIAfn's Media Web Database -- Information on WCET-TV