|City of license||Pensacola, Florida|
|Broadcast area||Pensacola, Florida
|Branding||News/Talk 100.7 FM WCOA|
|Frequency||100.7 MHz (also on HD Radio)|
|First air date||September 1, 1965|
|HAAT||520.5 meters (1,708 ft)|
|Callsign meaning||Wonderful City Of Advantages|
|Former callsigns||WCOA-FM (1965-1975)
(Cumulus Licensing LLC)
|Sister stations||WCOA, WRRX|
WCOA-FM (100.7 FM) is an American commercial radio station serving the Pensacola, Florida, and Mobile, Alabama markets. The station, established in 1965, is currently owned by Cumulus Media and its broadcast license held by Cumulus Licensing, LLC.
WJLQ had a Progressive format as "Super Q" into the early 1980s, when the station began a gradual shift to the Top 40 format as "Q100." As a hit music station, WJLQ competed at different times with WABB-FM and WKRG-FM, which were both Mobile stations.
WJLQ shifted from top 40 to Adult Contemporary in the early 1990s, maintaining its "Q100" identity. In 1993, WJLQ shifted to Urban Adult Contemporary as "Magic 100.7", which lasted only about a year before the station became "Arrow 100.7" with a classic rock format on April Fools' Day 1994, with the WWRO call letters being assigned on April 22, 1994.
Classic rock lasted until September 2000, when the station reverted to Top 40, regaining the WJLQ call letters and heritage "Q100" branding. This time, however, WJLQ focused more on the Pensacola side, while sister station WYOK served Mobile as a separate Top 40 station. In 2003, the top 40 format moved exclusively to WYOK as "Hot 104" and WJLQ shifted to a Hot Adult Contemporary format.
After six years as a hot AC outlet, the station began stunting for a format change on the morning of Tuesday, November 3, 2009. On November 5, 2009 at Noon, the station flipped to Top 40 as "i100, Today's Hit Music", mirroring similar (and Cumulus owned) contemporary hit radio stations KLIF-FM in Dallas, Texas and WNFN in Nashville, Tennessee.
On August 31, 2011, the station began stunting again, this time with TV show theme songs from the 70s, 80s and 90s. It also advertised a change on Friday, September 2 at 1 PM, which at that time, WJLQ launched a 1980s/1990s adult hits format, branded as "Journey 100". The station began the "Journey" format with Journey's "Don't Stop Believin'".
On Monday, April 23, 2012, at midnight, WJLQ dropped its 1980s/1990s hits format after just eight months on the air and replaced it with an FM simulcast of sister station WCOA. The final song on the "Journey" format was "What You Need" by INXS. Cumulus has also applied to change the station's call sign back to WCOA-FM, which it carried during the 1960s and early 1970s; the change of calls was accepted the day of the format change.
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WJLQ.
- I100 WJLQ Becomes Journey 100 The Format Change Archive (accessed September 5, 2011)
- "Call Sign History". CDBS Public Access Database. FCC Media Bureau. Retrieved April 23, 2012.
- Harnett, Mary Beth (2006-04-24). "Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting". EE Times.
- Query the FCC's FM station database for WCOA
- Radio-Locator information on WCOA
- Query Arbitron's FM station database for WCOA