WCSG (standing for “College and Seminary of Grand Rapids”) is a radio station in Grand Rapids, Michigan, USA, that began broadcasting after five years of preparation on June 9, 1973, with an easy listening and fine arts format. In 1981, WCSG’s programming changed to a primarily Christian format and three years later, the station began broadcasting inspirational programming and music twenty-four hours a day, seven days a week. Today, 91.3 WCSG-FM claims to be "the most listened-to Christian radio station in West Michigan", providing contemporary inspirational Christian music and programming to the local market and streaming “live” on the Internet. The station is a community outreach ministry of Cornerstone University.
WCSG bills itself as "Ad Free", and does not broadcast traditional, pre-recorded commercials. Instead, WCSG hosts regularly "recognize" both corporate and individual sponsors. A typical "recognition" involves the host reading a slogan and a brief description of the goods and services offered by a corporate sponsor, or reading a personalized message written by an individual sponsor. The contributions of these sponsors account for 30% - 40% of WCSG's funding.
WCSG is known as an inspirational format leader among Christian radio stations nationwide. Through its music and programming, and with its outreach events, its staff hope individuals receive a greater understanding of who God is and how they might better live for and serve Him.