WCSG

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WCSG
WCSG-FM.jpg
City of license Grand Rapids, Michigan
Slogan Family Friendly, Commercial Free
Frequency 91.3 MHz
Format Christian AC
ERP 37,000 watts
HAAT 174 meters
Class B
Callsign meaning College and Seminary of Grand Rapids
Owner Cornerstone University
Website http://www.wcsg.org/

WCSG (standing for “College and Seminary of Grand Rapids”) is a radio station in Grand Rapids, Michigan, USA, that began broadcasting after five years of preparation on June 9, 1973, with an easy listening and fine arts format. In 1981, WCSG’s programming changed to a primarily Christian format and three years later, the station began broadcasting inspirational programming and music twenty-four hours a day, seven days a week. Today, 91.3 WCSG-FM claims to be "the most listened-to Christian radio station in West Michigan", providing contemporary inspirational Christian music and programming to the local market and streaming “live” on the Internet. The station is a community outreach ministry of Cornerstone University.

Simulcast Stations[edit]

WCSG is broadcast on five stations throughout West Michigan:

  • 91.3 WCSG - Grand Rapids
  • 89.9 WCXG - Grand Rapids (Formerly WAYG)
  • 90.9 WCFG - Springfield/Battle Creek
  • 88.3 WCXK - Kalamazoo (Formerly WAYK)
  • 89.9 WCXB - Benton Harbor (Formerly WAYO)

Advertising[edit]

WCSG bills itself as "Ad Free", and does not broadcast traditional, pre-recorded commercials. Instead, WCSG hosts regularly "recognize" both corporate and individual sponsors. A typical "recognition" involves the host reading a slogan and a brief description of the goods and services offered by a corporate sponsor, or reading a personalized message written by an individual sponsor. The contributions of these sponsors account for 30% - 40% of WCSG's funding.

Awards and honors[edit]

The station received a special recognition at the National Association of Religious Broadcasters convention in February 2001, when Focus on the Family selected WCSG from among 987 U.S. radio stations for its Station of the Year Award. In April 2001, the Gospel Music Association nominated WCSG for a Dove Award for Station of the Year. In 2007, R&R magazine recognized WCSG as 2007 Christian Station of the Year, Markets 26-100.

Vision[edit]

WCSG is known as an inspirational format leader among Christian radio stations nationwide. Through its music and programming, and with its outreach events, its staff hope individuals receive a greater understanding of who God is and how they might better live for and serve Him.

Apps[edit]

WCSG created an iPhone and iPod touch App for Apple's App Store in 2010.

WCSG can also be heard through ita app for mobile devices running Android.

References[edit]

External links[edit]

Coordinates: 42°47′46″N 85°38′56″W / 42.796°N 85.649°W / 42.796; -85.649