WCSX

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WCSX
Wcsx logo.png
City of license Birmingham, Michigan
Broadcast area Metro Detroit [1]
Branding 94.7 WCSX
Slogan "Detroit's #1 For Classic Rock"
Frequency 94.7 MHz (also on HD Radio)
94.7 HD-2: Detroit's Oldies 94.7 HD2
Oldies
Format Classic rock
ERP 13,500 watts
HAAT 290 meters
Class B
Facility ID 25084
Transmitter coordinates 42°27′13″N 83°09′50″W / 42.45361°N 83.16389°W / 42.45361; -83.16389
Callsign meaning ClaSsiX
Former callsigns WMJC (1976-3/14/87)
WHNE (1973–1976)
WHFI (1973)
Owner Greater Media
Sister stations WMGC-FM, WRIF
Webcast Listen Live
Detroit's Oldies 94.7 HD2
Website wcsx.com

WCSX is a Detroit-based FM radio station broadcasting a classic rock format. WCSX's transmitter is located in suburban Oakland County in Royal Oak Township near the intersection of 8 Mile Rd. and Wyoming Avenue. WCSX transmits its signal from an antenna 951 feet in height with an effective radiated power of 13,500 watts. 5 other Detroit radio stations transmit their signal from the same tower as WCSX. The station is owned by Greater Media and is licensed to the Detroit suburb of Birmingham. The studios are in Ferndale. Despite its call sign, it is not affiliated with the CSX Corporation.

History[edit]

Whiffieland/Honey Radio[edit]

94.7 FM was originally home to WHFI ("Whiffieland"), featuring a MOR/adult contemporary format with disc jockeys such as Lee Alan (formerly of WXYZ). The original FCC Construction Permit for WHFI was issued to Garvin H. Meadowcroft, President of Meadowcroft Broadcasting, Inc. on January 18, 1957 with an address of 1095 Badder Road in Troy, MI. Meadowcroft began broadcasting on WHFI September 1, 1958 with a power of 20 kw and an office address of 139 Maple in Birmingham. In 1972, WHFI shifted to a syndicated, automated oldies format provided by Draper-Blore called "Olde Golde," featuring hits of the 1950s and 1960s (similar to Drake-Chenault's "Solid Gold" format except without the AC/MOR currents that the Solid Gold format played). The "Olde Golde" format evolved the following year into all-oldies WHNE, "Honey Radio." Sister station WQTE changed its calls to WHND and began shadowcasting the format in 1974; it would continue as "Honey Radio" until 1994, by which time 94.7 FM had gone through several changes. Honey Radio was originally automated using Drake-Chenault's "Classic Gold" format, but transitioned to live personalities (on AM 560 only) around 1980, by which time 94.7 FM had changed format.

Magic 95[edit]

In 1976, WHNE became WMJC, "Magic 95," with an adult contemporary format modeled after Greater Media's successful WMGK-FM in Philadelphia.

By 1987, the adult-contemporary format in Detroit had become quite crowded; in addition to WMJC, Detroit had four other AC stations, WNIC, WOMC, WLTI, and WNTM, with WNIC and the oldies-based WOMC dominating in the format. (The WMJC call letters would be picked for a Top-40/CHR station in Battle Creek, and now are used by a religious station in Kalamazoo. Greater Media would bring the "Magic" format and branding back to the Detroit market with WMGC-FM 105.1 from 2001 to 2011.)

94.7 WCSX[edit]

In May 1987, WCSX was launched with Bob Seger's "Old Time Rock and Roll". It was one of the first Classic Rock stations in the United States, and is also one of very few nationwide to have endured with the classic rock format for over twenty-five years.

WCSX is licensed for HD Radio operations. Their HD2 broadcast, called "Detroit's Oldies 94.7 HD2", plays an oldies format. Prior to January 2014, the HD2 channel broadcast was called "WCSX Deep Trax" and played classic rock album tracks. Both WCSX-FM and "Detroit's Oldies 94.7 HD2" stream webcasts for internet listeners. WCSX's most played bands are classic rock staples The Beatles, Led Zeppelin, Aerosmith, Pink Floyd and hometown classic rockers such as Bob Seger and Ted Nugent. WCSX generally takes a softer, older-sounding approach to classic rock reminiscent of progressive and album-oriented rock radio of the 1970s, since sister station WRIF includes a good deal of harder classic rock titles in its playlist, including 1980s glam metal which WCSX generally does not play. WCSX competition includes classic rocker WDTW-FM, who returned to the format in November 2011.

November 2012 PPM Rating: #9 (4.0)

See also[edit]

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