WCWG

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WCWG
Lexington/Greensboro/Winston-Salem/High Point, North Carolina
Branding	WCWG 20
Slogan	We're Your Station!
Channels	Digital: 19 (UHF) Virtual: 20 (PSIP)
Affiliations	The CW
Owner	Pappas Telecasting Companies (sale to New World TV Group pending) (WCWG License, LLC)
First air date	April 1992
Call letters’ meaning	CW Greensboro
Former callsigns	WEJC (1992-1996) WBFX (1996-2000) WTWB-TV (2000-2006)
Former channel number(s)	Analog: 20 (1992-2009)
Former affiliations	CTN (1985-1996) The WB (1996-2006)
Transmitter Power	800 kW (digital)
Height	576 m (digital)
Facility ID	35385
Transmitter Coordinates	35°52′2″N 79°49′26″W / 35.86722°N 79.82389°W / 35.86722; -79.82389
Website	www.wcwg20.com

WCWG (digital channel 19, virtual channel 20), is the CW affiliate licensed to Lexington, North Carolina, and serves the Greensboro-Winston-Salem-High Point, North Carolina (Piedmont Triad) television market. It offers cartoons from Kids WB, sitcoms, first-run talk and reality shows, CW prime time programming, movies, and dramas. The station is owned by Pappas Telecasting. Its transmitter is located in Randleman, North Carolina.

[edit] History

The station signed on in 1992 as WEJC and aired a religious educational format, running mostly Baptist based programming (staying away from the Benny Hinn/Kenneth Copeland type evangelists). WEJC stood for "Education in Jesus Christ". The station was locally owned until 1993 when it was sold to the Christian Television Network. After that CTN programming and some of the more charismatic programs were added. The station continued on with its Christian programming.

The station was sold to Pappas in the summer of 1995. Initially the station kept the religious format, but it soon became a WB affiliate, and added WB programming to its lineup immediately after the sale was finalized. In the spring of 1996, it changed its call letters to WBFX. Religious programming was reduced to 5-7am and 9am-noon in the spring of 1996, and ran syndicated cartoons 7-9am, westerns in the early afternoon, cartoons until 5pm, some more westerns in the evening, WB shows and older movies in prime time, and drama shows and old movies late nights.

That summer, the station made an agreement with WGHP, the market's Fox station, to add Fox Kids programming to the lineup which would be dropped from WGHP after barely a year of airing it. Also more recent off-network sitcoms were added to the mix, and more religious shows disappeared from the schedule. Call letters changed to WTWB-TV in 2000.

WTWB dropped Fox Kids at the end of 2001 (which Fox had canceled nationally but kept running repeats on Saturday mornings for stations that wanted to air it). In the fall of 2002, Fox began a new Saturday Morning kids block called 4Kids TV, but opted not to carry it on WGHP. As a result, Fox's children programming did not air in the Triad.

In January 2006, The WB and UPN announced that they would merge into a new network, The CW. The news of the merger could change the course of programming for WTWB. On March 2, 2006, UPN affiliate WMYV (the former WUPN-TV) was announced as an affiliate of My Network TV. Two weeks later on March 17, 2006, WTWB was confirmed as the market's CW Network outlet. On August 11, 2006, the call sign was changed to WCWG to reflect the affiliation.

On January 16, 2009, it was announced that several Pappas stations, including WCWG, would be sold to New World TV Group, after the sale received United States bankruptcy court approval.^[1]

[edit] Previous Logo

WTWB's logo, used through September 2006.

[edit] References

[edit] External links

• WCWG website
• Query the FCC's TV station database for WCWG
• BIAfn's Media Web Database -- Information on WCWG-TV