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WMWB logo.png
South Bend, Indiana
United States
Branding The CW 25 Michiana (general)
ABC 57 News on CW 25 (newscasts)
Channels Digital: 25 (UHF)
Virtual: 25 (PSIP)
Subchannels 25.1 The CW
25.2 This TV
25.3 Bounce TV
Affiliations The CW (2006-present)
Owner Weigel Broadcasting
(WCWW-TV Limited Partnership)
First air date 1990
Call letters' meaning W CW Network Weigel
Sister station(s) WBND-LD, WMYS-LD
Former callsigns W25BM (1990–1995)
WYGN-LP (1995–2002)
WRDY-LP (2002)
WMWB-LP (2002–2006)
WCWW-LP (2006–2012)
Former channel number(s) Analog:
25 (UHF, 1990–2010)
27 (UHF, 2007–2012)
Former affiliations Independent (1990–2002)
The WB (2002–2006)
Transmitter power 15 kW
Facility ID 24617
Transmitter coordinates 41°36′55.2″N 86°11′7.0″W / 41.615333°N 86.185278°W / 41.615333; -86.185278
Website TheCW25.com

WCWW-LD, UHF digital channel 25, is a low-powered CW-affiliated television station located in South Bend, Indiana, United States. The station is owned by Chicago-based Weigel Broadcasting, and is sister to ABC affiliate WBND-LD (channel 57) and MyNetworkTV affiliate WMYS-LD (channel 69). All three stations share studios located near the Indiana Toll Road on Generations Drive in the northeast side of South Bend, WCWW's transmitter is located just off the St. Joseph Valley Parkway in the southern portion of South Bend.

This station can also be seen on Comcast Xfinity channel 5 and AT&T U-verse channel 25 and in HD on Comcast Xfinity digital channel 192 and AT&T U-verse channel 1025. Syndicated programming seen on WCWW-LD includes The Steve Wilkos Show, South Park, The Big Bang Theory, The Off-Beats, The King of Queens, Maury, My Little Pony: Friendship Is Magic, The Jerry Springer Show and TMZ on TV.


The station was founded in 1990 as W25BM, operating as an independent station; it later changed its callsign to WYGN-LP in October 1995. In March 2002, the station changed its callsign to WRDY-LP; that fall, the station affiliated with The WB, which moved to WRDY-LP from the original WMWB-LP (now WMYS-LD), and it adopted the WMWB-LP callsign previously held by channel 69 to reflect its new affiliation with the network.

On March 1, 2006, Weigel officials announced that WMWB would affiliate with The CW, a network formed out of the struggling WB and UPN networks in partnership with the two networks' owners Time Warner and CBS Corporation, when it premiered in September; channel 25 changed its call letters to WCWW-LP upon the network's launch on September 18, 2006. The WCWW calls had belonged to sister station WMYS, which took an affiliation with CW competitor MyNetworkTV (which launched two weeks earlier); the two stations both have borne the WRDY and WYGN calls.

In early August 2008, Weigel Broadcasting agreed to sell all three of its South Bend stations, including WCWW, to Schurz Communications, the longtime owner of the local CBS affiliate WSBT-TV (channel 22), for undisclosed terms.[1] However, in the absence of action by the Federal Communications Commission, the deal was called off in August 2009.[2]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
25.1 1080i 16:9 WCWW-HD Main WCWW-LP programming / The CW
25.2 480i 4:3 THIS This TV
25.3 480i 4:3 Bounce Bounce TV

In 2011, WCWW-LD launched a second digital subchannel 25.2 as an affiliate of This TV.

Analog-to-digital conversion[edit]

On September 14, 2007, WCWW and its sister stations began broadcasting low-power digital signals. WCWW-LD broadcasts with an effective radiated power of 15 kW on channel 25. On December 28, 2010, WCWW-LP turned off its analog signal on channel 25 because of equipment failure.[4] On April 16, 2012, the Federal Communications Commission granted WCWW-LP a construction permit to move its digital frequency from channel 27 to its former analog allotment, UHF channel 25.[5][6] On August 19, WCWW-LP began transmitting on UHF channel 25, replacing the previous digital signal on channel 27.


ABC 57 News at 10pm on CW 25 open.

On March 19, 2012, WCWW-LD debuted a nightly half-hour primetime newscast at 10 p.m. that is produced by WBND-LD (entitled ABC 57 News at 10 on CW 25); the program competes against an hour-long in-house newscast on Fox affiliate WSJV (channel 28) and a half-hour newscast on WSBT-DT2 that is produced by WSBT-TV.[7]


External links[edit]