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City of license Mt. Pleasant, Michigan
Broadcast area Mt. Pleasant/Alma/Clare
Branding My 104-3
Slogan The Soundtrack of Our Lives
Frequency 104.3 MHz
First air date 1991
Format Adult Hits (Hybrid of Adult Contemporary and Classic Hits)
ERP 3,000 watts
HAAT 100 meters
Class A
Facility ID 9920
Callsign meaning CoZY FM
Former callsigns WMMI-FM (5/19/89-9/7/89)
Owner Robert and Laurie Peters
(Latitude Media, LLC)
Webcast Listen Live
Website wczy.net
For the former WCZY-FM in Detroit, see WKQI.

WCZY-FM (104.3) is a radio station located in Mt. Pleasant, Michigan. Playing adult hits music, the station has been on the air since 1989. On weekday mornings WCZY airs That Show with Matt and Tina.

Formerly an affiliate of Jones Radio Networks' satellite-delivered AC format (now under the Westwood One) umbrella), WCZY has since transitioned to programming of mainly local origin, and has also dropped its former "Lite Hits" slogan, now IDing as simply "My 104~3". With the change to My 104-3 on April 19, 2011, the station added more '70s and '80s classic hits to its music mix, and is now more of an adult hits station than its former adult contemporary sound.

Sports programming[edit]

In addition to standard music programming, WCZY-FM and its sister station WMMI-AM are the only local stations broadcasting high school sports in the Mid-Michigan area, with play-by-play from Mike Carey. The two stations cover Mount Pleasant, Mount Pleasant Sacred Heart, Beal City, and Clare high school athletic events, including football, boys' and girls' basketball, and baseball.

Local concerts, events, and other programming[edit]

WCZY regularly broadcasts live concerts during the summer months, most noticeably the co-sponsored (with Central Michigan University's University Events) Music on the Mall series and Max and Emily's Summer Concert Series. During these events, the station generally simulcasts the live concert over its airwaves.

WCZY has been closely associated with Clare Summerfest, the Farwell Lumberjack festival, the Farwell Labor Day Festival, the Alma Highland Festival, the Shepherd Maple Syrup Festival and a host of other local community events in Isabella, Gratiot and Clare counties, often broadcasting from those locations.


External links[edit]

Coordinates: 43°35′38″N 84°49′26″W / 43.594°N 84.824°W / 43.594; -84.824