The Forum bought 49 percent of the station in 1935 to become the largest shareholder, and bought the remaining 51 percent interest in 1958.
WDAY's power is 5,000 watts. It uses one tower to transmit a nondirectional signal by day and three towers to operate directionally at night. Its listening area is the third largest in North Dakota, after KFYR in Bismarck, and talk radio local competitor WZFG, licensed to nearby Dilworth, Minn. WDAY covers the eastern half of North Dakota, parts of northwestern Minnesota, northeastern South Dakota, and extreme southern Manitoba.
Most stations west of the Mississippi have call letters which begin with K. However, WDAY was licensed before the U.S. government changed its call sign conventions. Prior to 1923, call signs beginning with W were generally assigned to stations east of an irregular line forming the western borders of states from North Dakota south to Texas, with calls beginning with K going to stations in states west of that line. In 1923, the dividing line was shifted to the Mississippi River.
On May 30, 2011, a Severe Thunderstorm severely damaged WDAY's tower (which is located on Main Avenue in West Fargo, ND). Of its three towers, one completely collapsed, the second snapped approximately two-thirds of the way up, and the third remained standing but severely mangled, knocking WDAY off the air. WDAY was able to get back on the air several days later with the remaining tower, using their full 5kW non-direction signal during the day, but only 1.2 kW at night, as the two towers lost transmitted the directional 5 kW signal at night. The FCC has since granted WDAY a construction permit to make it a 10kW full-time signal from a new transmitter site near Barnesville, Minnesota. The new transmitter began broadcasting at full power in March 2013.