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| City of license | Sturtevant, Wisconsin |
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| Broadcast area | Milwaukee/Racine |
| Branding | "La Gran D" |
| Frequency | 104.7 FM MHz |
| First air date | June 18, 1993 |
| Format | Traditional Mexican Music |
| ERP | 4,200 watts |
| HAAT | 103 meters |
| Class | A |
| Facility ID | 53506 |
| Former callsigns | WJXA (1989-1997) WEXT (1997-2005) |
| Owner | Bustos Media (Adelante Media Of Wisconsin License, LLC) |
| Sister stations | WBWT-LP |
| Website | http://www.radiolagrande1047.com |
WDDW (104.7 FM) is a Spanish language radio station licensed to Sturtevant, Wisconsin, and serving the Milwaukee and Racine area. It is owned by Bustos Media. WDDW is also known as "La GranD", and plays traditional Mexican music.
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[edit] History
The frequency was licensed on September 26, 1989 as WZXA, and finally signed on the air June 18, 1993. In 1994, the station aired a mixture of satellite and local Hot Adult Contemporary as "Sunny 104.7", targeting Racine and Kenosha with their transmitter site located in Franksville, WI. The station was owned by Pride Communications.
In the spring of 1997, WZXA flipped to current country music as WEXT "Extreme Country 104.7". Pride Communications was sold to NextMedia in 2000, though no major format changes were made. In February 2004 NextMedia turned on their new Oak Creek transmitter, which gave the station an improved signal into the Milwaukee area. The format was tweaked on March 6th 2004, when it evolved into a mixture of current and classic country as "104-7 The Wolf".
On October 13, 2005, Bustos Media agreed to purchase the station from NextMedia Group for $10.2 million, with the intention of flipping to a Spanish-language format. In September 2005, prior to Bustos taking over the station, WEXT dropped its country format and began simulcasting then-sister station WIIL Kenosha. The new format, with new call sign WDDW, launched on September 16, 2005 to great fanfare as it became the Milwaukee area's first-ever full-time Spanish language FM station.
[edit] Past Logos
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"Sunny 104.7" WZXA logo from 1994-1997
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"Extreme Country 104.7 WEXT" logo from 1997-2004
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"104-7 The Wolf WEXT" logo from 2004-2005
[edit] References
- Cheers greet switch to Spanish
- Spanish-language radio station gets new owner
- Bustos Media press release
[edit] External links
- Bustos Media
- Query the FCC's FM station database for WDDW
- Radio-Locator information on WDDW
- Query Arbitron's FM station database for WDDW
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