|This article needs additional citations for verification. (October 2007)|
|Branding||CBS 58 (general)
CBS 58 News (newscasts)
Ten at 10:00 (10 p.m. newscast)
|Slogan||Only CBS 58 (general)
Working for You; We Are CBS 58 News(newscasts)
|Channels||Digital: 46 (UHF)
Virtual: 58 (PSIP)
(WDJT-TV Limited Partnership)
|First air date||November 10, 1988|
|Call letters' meaning||Debra Jackson and John Torres, the station's original license holders|
|Sister station(s)||WBME-CD, WMLW-TV, WYTU-LD|
|Former channel number(s)||Analog:
58 (UHF, 1988–2009)
WYTU-LP 63 (6/2009–12/2009, analog lifeline)
|Former affiliations||Independent (1988–1994)|
|Transmitter power||1000 kW|
WDJT-TV is the CBS-affiliated television station in Milwaukee, Wisconsin. It broadcasts a high definition digital signal on UHF channel 46 (virtual channel 58.1 via PSIP) from a transmitter in Milwaukee's Lincoln Park (next to the transmitter belonging to ABC affiliate WISN-TV). Owned by Chicago-based Weigel Broadcasting, WDJT is sister to independent station WMLW-TV, Me-TV affiliate WBME-CD (which is also carried via WDJT's DT2 subchannel) and Telemundo affiliate WYTU-LD, and all four share studios on South 60th Street in Milwaukee (near West Allis).
On cable, WDJT-TV is carried on Time Warner Cable, Charter Communications and AT&T U-verse channel 5 (Charter channel 9 in Sheboygan), with the station's HD signal on Channel 1005 on Time Warner and U-verse, and 605 on Charter. Syndicated programming on this station includes The Doctors, Jeopardy!, Criminal Minds, omg! Insider, Wheel of Fortune and Dr. Phil. Until the 2009 digital television transition, WDJT was the only CBS affiliate in Wisconsin that broadcast on the UHF band, but retains the highest PSIP channel number out of the state's CBS affiliates post-transition.
- 1 History
- 2 Digital television
- 3 News operation
- 4 References
- 5 External links
Launch and early struggles
WDJT signed on the air on November 10, 1988 as an independent station. Its call letters were selected in honor of its original owners, Debra Jackson and John Torres. Jackson died before the station took to the air. With the banks skittish about the station's prospects due to Jackson's death, Torres decided to sell controlling interest to Weigel in order to get more financing. Weigel bought out Torres shortly before the station signed on. Originally, its programming fare consisted of second-hand reruns of sitcoms, first-run syndicated shows, and a movie library. The locally-based show The Bowling Game also moved to the station in 1989 after a two year hiatus from WVTV, airing intermittently until 1991.
As an independent, WDJT found the going difficult against WVTV and WCGV. Although Milwaukee was big enough on paper to support what were essentially three independent stations (Fox affiliate WCGV was essentially programmed as an independent, as Fox would not air a full week's worth of programming until 1994), there simply wasn't enough programming to go around. It was also hampered by a weak signal transmitting from atop of the then Marc Plaza Hotel (a tower originally utilized by WVTV and currently used by low-power WMKE-CA). This essentially limited channel 58's coverage area to Milwaukee itself and its close-in suburbs such as Cudahy, Waukesha and West Allis. The few syndicators who otherwise would have been willing to air their programming on channel 58 largely shied away due to its weak signal. Additionally, it was near the bottom of the UHF dial; generally until the cable age, most southeastern Wisconsin households never tuned past channel 36. The station also came to the air three years before must-carry rules were put into place. Until 1993, many area cable systems chose not to carry it due to a lack of compelling programming or viewership—most notably Marcus Cable (now part of Charter Communications), the largest cable provider in Milwaukee's outer suburbs. As of December 1994 the station was far from having a prime cable channel slot on most cable systems, slotted on channel 29 on Milwaukee's Time Warner Cable system, and even farther out on channel 48 in outlying areas.
The Milwaukee television market was in for a major shakeup in 1994 when New World Communications announced that most of its stations, including Milwaukee's WITI, would become Fox affiliates. CBS approached all four of Milwaukee's other major stations – WTMJ-TV, WISN-TV (who was affiliated with CBS from 1961 to 1977), WVTV (which ironically was a CBS owned-and-operated station in the 1950s) and WCGV. None of those stations were interested, although WVTV's owner, Gaylord Broadcasting (who had by that time had ceded operational control to WCGV), switched two of its other stations (KTVT in Fort Worth, Texas and KSTW in Tacoma, Washington) to CBS. This left CBS to negotiate with the city's lower-profile independents, WJJA (now WMLW-TV) and WDJT, as well as religious WVCY-TV. After negotiations with both WJJA and WDJT fell through, CBS made an abortive attempt to buy WVCY before its ownership group decided not to sell.
With just days to go before WITI was to join Fox, CBS was faced with having to pipe in affiliate WISC-TV in Madison, or their two owned and operated stations in the region, WFRV-TV in Green Bay or WBBM-TV in Chicago for cable subscribers. Out of desperation, CBS agreed to affiliate with WDJT, even though it did not even have a news department. CBS faced similar situations in Atlanta, Austin, Cleveland and Detroit. In all these cases, the longtime CBS affiliates all switched to Fox; while CBS was able to land on higher-profile stations in Atlanta, Austin and Cleveland, it was unable to do so in Detroit or Milwaukee.
On December 11, 1994 (the same day CBS moved its Detroit affiliation to WGPR-TV, now WWJ-TV), WDJT became the fifth station in Milwaukee to carry CBS. The network had originally aligned with now-defunct WCAN-TV from 1953 to 1955, WVTV (then known as WXIX) from 1955 to 1959, WITI from 1959 to 1961, WISN-TV from 1961 to 1977, and WITI again from 1977 to 1994. The first CBS program that aired on channel 58 was that morning's CBS Sunday Morning. Some existing syndicated programming on WDJT's schedule which would be in CBS timeslots was bumped over to post-midnight slots on the station or to sister station W65BT to fulfill contracts.
Not even Weigel had expected to align WDJT with CBS. Channel 58 was thus forced to make do with a hastily-made logo consisting of the CBS Eye to the left of WDJT's italic Times New Roman '58' of the time in red (and later yellow) along with a neutral image campaign using default CBS graphics. This lasted for a year and a half while channel 58 built a news department and looked for upgraded studio facilities.
WDJT's CBS affiliation sent the area's cable systems scrambling to add the station or give it better slotting on their systems; it took until March 1995 for some Marcus Cable cities to pick up the station, though outer portions of the market had access to WISC, WFRV or WBBM as a second CBS signal depending on their location. However closer in, many Milwaukee-area viewers without set-top or housetop antennas missed several major events to which CBS held the rights, including the PGA Tour, Grammy Awards, Daytona 500, Big Ten Basketball, and the NCAA Men's and Women's Basketball Tournaments. The Young and the Restless, which had been on a one-day delay at 9 a.m. weekdays since the early 1980s on WITI, moved to 11:30 a.m.--the network-mandated timeslot in the Central Zime Zone—on WDJT. The station also cleared CBS This Morning for the full two hours; WITI had preempted the first hour. Donahue moved to the station in September 1995 from WITI as WDJT's first true high-profile syndication acquisition. However, outside of network hours, the station's schedule resembled that of a minor-network affiliate or a lower-tier independent; it consisted mostly of low-profile sitcoms and syndicated programs rejected by all other Milwaukee stations.
In early 1996, WDJT moved from its original studio facilities on the top floors of the Marc Plaza (now the Hilton Milwaukee City Center) to a new studio on 60th Street, right on the line between Milwaukee and West Allis. It also launched a news department. That year, WDJT also began to carry freshman series Judge Judy, which gave the station its first ratings traction outside of network hours, though it moved to WITI by September 2000 as that station decided to move away from an afternoon schedule dependent on "tabloid" talk shows. Three years later in 1999, the station's current Lincoln Park transmitter was put into service, giving the station an over-the-air signal comparable to the city's five other major commercial stations. Weigel would use this tower to launch two additional low-powered sister stations to WDJT.
In 2007, WDJT gained national attention after its live news truck broke through ice on Big Muskego Lake in Muskego while covering a story on ice safety. The estimated cost of repair was $250,000. A week later, the station began airing a public service announcement on ice safety which premiered during CBS' Super Bowl XLI coverage, making light of the situation by referring to their news department as providing "the most in-depth coverage in Milwaukee".
The station asked CBS Sports to allow it to carry as many New York Jets games as were available for the 2008 season, since that team acquired former Packer quarterback Brett Favre on August 7, 2008, and expected high viewer interest from Milwaukee viewers for Jets games. Since CBS holds the rights to the AFC contract, the majority of Jets games are carried on that network. Station general manager Jim Hall asserted that the Jets were the station's "adopted team" for that season (the Jets traded Favre to the Minnesota Vikings in the 2009 off-season).
On August 29, 2008, WDJT became the first commercial Milwaukee television station to produce a local program in high definition without the assistance of Milwaukee Public Television or other stations in the Hearst Television chain, as WISN has done in the past. The one hour program was called 105 Years in the Making, a program which was produced in conjunction with the Harley-Davidson 105th Anniversary celebration that weekend. In late May 2010, the station became the fourth commercial station in the market begin airing its syndicated programming in high definition, which currently includes all syndicated programming on the weekdays and weekends except for acquired barter programming airing in overnight slots such as Cold Case Files and Cold Squad. The station began to air internal promos in HD at the start of the 2011-12 television season, and outside advertising in the format in January 2012 in concert with the station's conversion to HD news.
In 2010, WDJT once again made the news when one of the station's live trucks drove away from a scene with its telescoping mast raised and into high voltage electrical transmission lines. The two occupants of the vehicle were able to escape unharmed. This was the second time a WDJT truck hit electrical lines, the first time was in April 2005 when a truck hit wires in nearby Waukesha, causing the top of the mast to snap off.
On July 22, 2010, the Milwaukee area experienced a major flash flooding event which caused major damage in several parts of Milwaukee County. Although Weigel's studios in West Allis did not suffer any damage at all, the Weigel transmitter in Lincoln Park, only a few hundred feet from Lincoln Creek suffered flooding damage within the transmission shed, forcing the station off the air for the majority of three days while the equipment was dried out and repaired. The analog transmitter for WMLW-CA was used to relay WDJT's signal in some form to viewers, along with WTMJ offering the use of their 4.3 subchannel to transmit WDJT programming to a majority of the Milwaukee market as a thanks for an incident in 2009 where WTMJ was taken off-air by a lightning strike and Weigel offered them the use of a WBME subchannel temporarily. This TV and Shorewest TV were also off-the air until July 25, when WDJT resumed full operations over the Weigel transmitter.
WDJT has long been one of CBS's weaker affiliates. However, the station's syndicated schedule (which includes the Sony game show block winning the 6-7 p.m. time period) has placed WDJT in a better ratings position than CBS-affiliated UHF stations in Detroit and Atlanta, and the station has become competitive in primetime due to the network's high ratings, and willing to spend on viewer-attracting promotions such as electronics giveaways and using social media to promote the station. As such, it has fared relatively well compared to most of the other former independent stations and Fox affiliates that affiliated with CBS or another "Big Three" network during the 1994–95 affiliation switches.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|58.1||1080i||16:9||CBS HD||Main WDJT-TV programming / CBS|
|58.2||480i||4:3||WBME||Simulcast of WBME-CD|
WDJT has, in the past, used a fourth and fifth digital subchannel for multicasting games during the early rounds of the NCAA Men's Basketball Tournament in mid-March. From 2008 to 2010, when CBS restricted stations to only one multicast, the station aired the additional game over WDJT-DT3 (in 2008 as Me-TV, and 2009 and 2010 as This TV Milwaukee), and removed 58.4 from service. This multicasting of games has since been discontinued in 2011, due to CBS and the Turner Broadcasting System's TBS, TNT and TruTV sharing the broadcast rights to the tournament under a new broadcast contract that began that year. Digital subchannels 58.4 and 58.5 returned to use in May 2009 to map them permanently into channel maps on digital converter boxes and television sets for the possibility of future use.
Dish Network began carrying the station in high definition on October 28, 2010; the provider had not carried it until then due to Weigel's retransmission consent pricing being higher than Dish would agree to (though what terms Dish came to Weigel are unknown). In June 2012, WDJT began to flag their SD presentation on 58.1 with the AFD #9 code, so SD viewers see the station's 16:9 picture in full on a 4:3 screen without letterboxing, thus causing some vertical stretching with that picture.
The station has carried a second audio program channel since the Lincoln Park transmitter went into service in 1999, both in the station's analog and digital forms, and provides all CBS programming available with DVS, along with NFL on CBS coverage featuring Spanish language audio, regardless of FCC regulations over the years.
WDJT had carried a digital subchannel called Me-TV Milwaukee, which carried a lineup of classic sitcoms and dramas resembling that of Chicago sister station WWME-CA (channel 23). The station launched on March 1, 2008 on WDJT-DT3 until October 30, 2008. In mid-April 2008, Weigel acquired Racine-licensed home shopping station WJJA (channel 49), and immediately began moving Me-TV programming to that station, changing the station's callsign to WBME-TV. The simulcast was maintained until a new digital transmitter for WBME on the Weigel tower was turned on in mid-October.
On August 7, 2012, Me-TV programming returned to channel 58.2, as WBME and WMLW-CA swapped programming and dial positions to allow WMLW to air high definition programming on a full-power signal; WMLW had been carried on 58.2 since 2004, both to provide a signal of that station receivable in the entire market and a quality feed of the station to local cable providers. In this form, the station carries most of the national feed of Me-TV with some minor variations in non-critical hours for license maintenance concerns such as E/I programming, along with a late-night rebroadcast of WDJT's 10 p.m. newscast nightly at 12:30 a.m. (1 a.m. on Sunday nights/early Monday mornings).
On November 1, 2008, Weigel launched the digital subchannel network This TV in Milwaukee on WDJT-DT3 in cooperation with MGM Television, which provides the network with television series and especially films from MGM's library. The introduction "man on the street" promotions for the network were recorded throughout Milwaukee, and This TV's imaging voice was formerly Robb Edwards, formerly of WTMJ Radio and WOKY, and the public address announcer at Miller Park, making it one of the few This O&O stations in the Weigel era of the network. This TV remained on the subchannel as of November 1, 2013, when Tribune Broadcasting (which is in the process of purchasing WITI as part of their acquisition of Local TV LLC) took over operations of the network.
Shorewest TV (October 2009-June 2013)
Brookfield-based Shorewest Realtors created Shorewest TV in October 2005, as an offshoot of earlier locally produced cable shopping channels which often featured their listings along with those of other agencies, as digital cable and video on demand became commonplace and allowed Shorewest the ability to buy their own channel slot on Time Warner Cable.
In the form of the cable channel, basic pictorial tours of local homes and real estate classified by region or house types were presented using information compiled on a database used by both the channel and Shorewest's website, with narration given by agents encouraging viewers to call for more information on the property presented, along with limited advertising for partner contractors and programs from local homebuilders and mortgage providers. The VOD version of Shorewest TV (except for homes in Rock County, which is outside the Milwaukee viewing area) was discontinued with the launch of 58.4 in order to encourage viewership of the terrestrial channel and a common schedule allowing easy DVR recording of a regional block. Independent agencies affiliated with Shorewest (such as Sheboygan's Shorewest-United Realtors) continued to maintain a presence on their local VOD systems.
On October 13, 2009, Shorewest and Weigel Broadcasting launched Shorewest TV over digital channel 58.4 under a time-lease arrangement in order to increase Shorewest TV's audience throughout southeastern Wisconsin. Charter Communications, which already carried the video-on-demand version of the service, also added the subchannel in this form to their systems. As is the current case with many digital subchannels (including This TV and others in the Milwaukee area), the channel is not carried over Dish Network or DirecTV.
The format of Shorewest TV remained the same over-the-air, although to address license concerns regular breaks featuring public service announcements were taken (ntermixed with promos for Weigel's Milwaukee stations), while Shorewest TV carried the E/I-compliant program Green Screen Adventures, which was produced by WCIU, seven days a week at 7 a.m. In the past, Shorewest TV was moved to WBME-DT2 during NCAA multicasting periods to address multicasting bandwidth concerns and does see quality reductions at some times to allow WDJT to devote more bandwidth to certain CBS programming. Since July 2010, some paid programming slots were offered throughout the day over 58.4, usually at times where main channels had more viewership, and not for more than a half-hour every few hours.
TouchVision Milwaukee (July 2013-present)
At 5am on July 1, 2013, Shorewest TV ended as the time lease by the agency ended for the channel space after deciding to focus on a new venture, Shorewest.TV which features on-demand viewing of properties by location, price range and building type, rather than the linear channel of the past. In its place, a new channel called TouchVision launched on WDJT-DT4. A national network which launched in beta form on the station with a national rollout beginning as Weigel wound down their interest in This TV, and is programmed from Weigel's Halsted Street studios with a separate LLC under the management of former radio and Tribune executive Lee Abrams, the network provides a looping presentation in widescreen of world and national news through pictures and video, mainly adapted from wire services, along with other information such as local weather and sports score cut-ins and several original feature segments. A three minute automated weather segment featuring a loop of mapping and forecasts from the station's weather computers and skycam network, or a three minute local news capsule alternate at the bottom of the hour. TouchVision provides three hours of E/I programming on Saturday mornings from 9 a.m. until noon.
WDJT-TV shut down its analog transmitter on June 12, 2009 at 11:59 p.m. as part of the digital television transition, and continued to broadcast on its pre-transition digital channel 46. However, through the use of PSIP, digital television receivers displays WDJT's virtual channel as 58. On air, the station identifies as WDJT-DT (for digital television) in station identifications despite holding the -TV suffix in their FCC correspondence.
After its analog signal was shut down, the station decided to convert their low power signal on WYTU-LP (channel 63) at 9 a.m. on the same day to carry WDJT's programming schedule; Telemundo programming ran exclusively on digital television over WYTU-LD digital channel 17 and WMLW 49.4 from then on. This was to provide some kind of 'lifeline' service under special dispensation by the CBS network to those who had not yet made the conversion. On December 31, 2009, the simulcast on channel 63 was discontinued at the end of the dispensation, and WYTU-LP was converted to an analog translator of WBME's main schedule.
WDJT presently broadcasts 22 hours of locally produced newscasts each week (with four hours on weekdays, and one hour each on Saturdays and Sundays); by a large margin, this is the lowest newscast output out of the Big Four network affiliates in the Milwaukee area (in contrast, WITI offers 49½ hours, WTMJ offers 40½ hours and WISN offers 31½ hours of news each week). In addition, WDJT produces a nightly half-hour 9 p.m. newscast for sister station WMLW-TV, and the 10 p.m. newscast is rebroadcast on WBME-CD to meet the station's Class A license local programming requirements and allow a 10 p.m. news encore in some form. The station also gathers news for CBS Radio in Milwaukee, due to the lack of any area radio station broadcasting the network's radio newscasts (WOKY had broadcast the network's hourly newscasts until a September 2008 format change, but does not have a news division), and has a forecast and advertising agreement with the stations of the Milwaukee Radio Alliance, which includes WLDB, WLUM-FM, and WZTI.
Unlike most CBS affiliates in the Central Time Zone, WDJT does not have a weeknight 6 p.m. newscast; the station carried a newscast in that timeslot from the news department's 1996 launch until the acquisition of Wheel of Fortune and Jeopardy! in the fall of 2005, when the station chose to air both shows during that hour. Although this is unusual scheduling in the Central Time Zone due to the reduction of one hour from early primetime, it is the common default scheduling for stations in the Eastern and Pacific time zones (Green Bay Fox affiliate WLUK-TV also carries both shows in the same timeslots). WDJT also does not carry newscasts on weekend mornings, and is currently the market's only Big Four affiliate not to do so since WITI-TV reinstated its weekend morning newscasts in April 2011, following a two-year suspension (local weather inserts are taped after the Friday and Saturday 10 p.m. news for broadcast during the Saturday edition of CBS This Morning and CBS Sunday Morning, except during ongoing severe weather events). Until the launch of a half-hour noon newscast on September 12, 2011, the station opted instead to fill the noon half-hour with a lower-profile syndicated show instead of airing a midday newscast as other CBS affiliates do. WDJT also produces a nightly weather forecast segment using its meteorologists for its Chicago sister station (and Weigel flagship) WCIU.
The station uses the Ten at Ten format for its late newscast, emphasizing the top stories and weather in the first 10 minutes of the program. WDJT has won regional Emmy awards, along with honors from the Associated Press for best newscast presentation. In 2009, the station began to carry the syndicated Mr. Food cooking segments on their morning newscasts, bringing back the feature to the Milwaukee market after a three year hiatus when WITI dropped the segments. During the 2007 World Series, WDJT produced a 9 p.m. newscast for WMLW-CA, in an attempt to attract non-baseball viewers who would normally watch WITI's newscast in that time period but were unable to do so due to broadcast delays during the World Series. The 9 p.m. newscast on WMLW became a full-time program on January 1, 2008. WDJT also produces Spanish-language evening newscasts for co-owned Telemundo affiliate WYTU-LD with local reports inserted into the network's 10 p.m. national program; several of WDJT's reporters are bilingual and present news stories for both stations, and Telemundo anchor Carlos Vergara has anchored as a substitute on WDJT newscasts.
Until April 2011, the station also produced an 11-minute late evening newscast for ABC-affiliated sister station WBND-LP/South Bend called News at 11:00, featuring video shot locally in South Bend and then edited and written by anchor McCormack and executive producer Adam Wilhelm in Milwaukee (WBND has since launched its own in-house news department, though the imaging and format for its newscasts are very similar to WDJT's).
On July 25, 2011 (after a two-day test by WYTU's news segments the week before), the station's news department moved to a newly built extension of the Weigel facility, including a new set and fully equipped weather center optimized for HD broadcasting. The station became the last television station in Milwaukee to begin broadcasting its newscasts in high definition on January 8, 2012 at 10 p.m. after a one-day news hiatus for technical work (WDJT originally planned to make the upgrade in mid-September 2011, but that target was not met as the station installed their new master control and graphics software by December 9, then acquiring HD field equipment); outside of some field video and national satellite stories (including the WMLW and WYTU programs, which switched to HD in August 2012), has all news programming broadcast in the format. On September 23, 2013, the station moved the start of their morning newscast to 4:30am, becoming the third station in Milwaukee to move that show to the 4:30 timeslot. Weigel's national morning business news program First Business moved to WMLW with the new start time.
The station maintains a traffic car where a photojournalist with a 3G connection back to the studios with a dashboard camera (branded by the station as iCAM) circuits the freeway system where possible every morning and some evenings to report current traffic conditions in traffic or nearby breaking news, in lieu of a traditional news helicopter. In the spring of 2013, the station also launched a network of four skycams under the sponsorship of Aurora Health Care's St. Luke's Hospital, with one perched atop the station's studios in West Allis, another on the Lincoln Park transmitter tower on the city's north side, one atop St. Luke's, giving a south side view, and the final one on the roof of the Steinhafels furniture superstore on Waukesha's northeast side. It was the last in the market to do so, but the first to have a skycam system natively in widescreen without the need to stretch or crop the picture to fit the 16:9 frame.
WDJT's newscasts have fared somewhat better than the news operations of other former independents and Fox stations who joined the Big Three networks in the 1994 network switch, especially considering that it barely even registered in the ratings prior to joining CBS. In recent years, the station has been part of a spirited three-way race with WTMJ-TV and WITI for second place in the market behind WISN-TV. Its news ratings have come close to (and at times surpassed) third-place WITI and second-place WTMJ-TV, and has pulled relatively close to first-place WISN-TV several times, especially during the recent carriage removal of WTMJ-TV from Time Warner Cable's Milwaukee-area systems. Staff turnover has also been light, with main anchor Paul Piaskoski and reporter Mike Strehlow having been with the station since the 1996 launch of the news department. Most staff turnover has been of the traditional move of talent to higher markets, which is to be expected given Milwaukee's status as a mid-major market and its close proximity to Chicago.
- CBS 58 News (1996–present)
- CBS 58 Morning News Express (morning newscast; 1996–2008)
- Ten at 10 (10 p.m. newscast; 2005–present)
- "More Stories. More Information. More News." (1998–2001)
- "Your Stories. Your Station." (2001–2004)
- "First. Fast. When Seconds Count." (2004–2009)
- "Just Ten Minutes of Your Day" (10 p.m. newscast; 2009–2012)
- "We Are CBS 58 (News)" (2012–present)
- "Working for You" (2013–present)
Current on-air staff
WDJT-TV's primary news anchors are Shannon Bream (weekday morning traffic reporter from 4:30-7 a.m.), Rielle Creighton (Saturdays at 5, Sundays at 5:30 and weekends at 9 (WMLW) and 10 p.m.; also weeknight reporter); Shari Dunn (weeknights at 9 p.m. (WMLW); also reporter); Nate Kuester (weekday mornings from 4:30-7 a.m.; also reporter); Michele McCormack (weeknights at 5 and 10 p.m.); Paul Piaskoski (weeknights at 5 and 10 p.m.; also host of the public affairs program Eye to Eye); Laura Rodriguez (weeknights at 10 p.m. (WYTU-LD); also reporter); Mike Strehlow (weekdays at noon; also weeknight reporter); Jessica Tighe (weekday mornings from 4:30-7 a.m. and weekdays at noon; also reporter); and Carlos Vergara (weeknights at 10 p.m. (WYTU-LD); also reporter).
The station's First Alert Weather team includes chief meteorologist Mark McGinnis (AMS Seal of Approval; weeknights at 5, 9 (WMLW) and 10 p.m.); and meteorologists Lance Hill (AMS Certified Broadcast Meteorologist Seal of Approval; weekday mornings from 4:30-7 a.m. and weekdays at noon) and Michael Schlesinger (AMS and NWA Seals of Approval; Saturdays at 5, Sundays at 5:30 and weekends at 9 (WMLW) and 10 p.m.). In addition to providing forecasts for WDJT, the First Alert Weather team also provides weather forecasts for FM radio station WLDB (93.3).
The CBS 58 Sports team includes sports anchors Evan Fitzgerald (weeknights at 5, 9 (WMLW) and 10 p.m.; also sports reporter) and Kevin Holden (Saturdays at 5, Sundays at 5:30 and weekends at 9 (WMLW) and 10 p.m.; also sports reporter).
The station's general assignment reporters are Stephanie Brown; John Cuoco; Britni McDonald (weekday morning reporter from 4:30-7 a.m.); Keith Meka; Diane Moca; Vanessa Murphy and Tiffany Tarpley.
Notable former on-air staff
- Reggie Aqui - reporter and anchor, early 2000s (later working for CNN and since 2011 for KGW-TV in Portland, Oregon)
- Dawn Mitchell - sports anchor/reporter (now at KMSP-TV in Minneapolis)
- Tammie Souza - chief meteorologist (later at WTSP-TV in Tampa, now back at WFLD in Chicago)
- Dudek, Duane (12 December 1994). "Network shuffle buffaloes TV audience". Milwaukee Sentinel. p. 7A. Retrieved 21 June 2013.
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- Dudek, Duane (July 19, 2012). "WISN-TV parent, Time Warner settle feud over fees". Milwaukee Journal-Sentinel. Retrieved July 23, 2012.
- Hagey, Paul (4 June 2013). "Shorewest launches Internet TV channel". Inman News. Retrieved 4 July 2013.
- Theilman, Sam (8 July 2013). "Abrams, Saslow Prepare to Launch News Network This Month". AdWeek. Retrieved 9 July 2013.
- List of Digital Full-Power Stations
- CDBS Print<! – Bot generated title – >
- Back to Weekend Morning News for Channel 6, OnMilwaukee.com. Retrieved November 18, 2010.
- Weigel introduces new TV newscast, Milwaukee Journal Sentinel, July 25, 2011.
- "Channel 58 to fill 9 p.m. news gap; Cuban's season over on 'Dancing'"
- Milwaukee's WDJT Expands Morning Newscast TVSpy, September 23, 2013.
- WDJT Starting Morning Newscast Earlier TVNewsCheck, September 23, 2013.
- Old WDJT Open
- WDJT Just 10 Minutes Image Campaign
- Our Team, CBS58.com. Retrieved 11-23-2010.
- Eggerton, John (August 26, 2007). "CNN Adds a Web Anchor". Broadcasting & Cable. Retrieved December 22, 2012.
- Official website
- Me-TV Milwaukee Official website
- History of Milwaukee television
- Query the FCC's TV station database for WDJT
- BIAfn's Media Web Database -- Information on WDJT-TV