WDOD-FM
From Wikipedia, the free encyclopedia
| WDOD-FM | |
 |
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| City of license | Chattanooga, Tennessee |
|---|---|
| Broadcast area | Chattanooga |
| Branding | 96.5 the Mountain |
| Frequency | 96.5 MHz |
| First air date | 1960 |
| Format | Contemporary Hit Radio |
| Audience share | 4.1 (Sp'08 P2, R&R[1]) |
| ERP | 100,000 watts |
| HAAT | 336.0 meters |
| Class | C0 |
| Facility ID | 71351 |
| Transmitter coordinates | 35°9′41.00″N 85°19′5.00″W / 35.16139°N 85.31806°W |
| Callsign meaning | Dynamo of Dixie[2] |
| Affiliations | Westwood One |
| Owner | Bahakel Communications (WDOD of Chattanooga, Inc.) |
| Sister stations | WDEF (AM), WDEF-FM, WDOD (AM) |
| Webcast | LISTEN LIVE! |
| Website | 965themountain.com |
WDOD-FM (96.5 FM) is a radio station broadcasting a Contemporary hit radio format[3]. Licensed to Chattanooga, Tennessee, USA,. The station is currently owned by WDOD of Chattanooga, Inc.[4] [5]
[edit] History
In 1997, WDOD-FM switched from country music to Triple-A "The Mountain."
The station was considering a switch to mostly classic rock with some new rock mixed in, though WSKZ was already doing this. Research showed that listeners wanted mostly new rock with some classics. One possible approach to this was modern adult contemporary, but this might have hurt sister station WDEF-FM.
Regardless of the market, Triple-A had the same songs representing about half the playlist, but the rest were different on each station. On The Mountain, artists included Jewel, Lynyrd Skynyrd, and Talking Heads. A sample hour of music included Collective Soul, Third Eye Blind, Chris Isaak, Stone Temple Pilots, EMF, Van Halen, Dave Matthews Band, Joan Osborne, Bruce Springsteen, Vigilantes of Love, Loverboy, No Doubt, Aerosmith, and U2. Many songs were familiar and had been hits (an unusual approach to alternative), but they were not heard in the Chattanooga market.
One characteristic that made The Mountain different was attitude, which other area stations did not have. DJs and liners attacked the competition as well as artists such as Michael Bolton and Barry Manilow. Operations Manager Danny Howard did not want to go overboard, and, having worked in AC, he personally felt uncomfortable with making fun of Bolton. But the approach got people's attention[6].
On March 3, 2008, the station changed to the current Contemporary Hit Radio format.[7]
[edit] References
- ^ "Chattanooga Market Ratings". Radio & Records. http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Chattanooga&MarketRank=%20.
- ^ "Call Letter Origins". Radio History on the Web. http://www.oldradio.com/archives/nelson/origins.call-list.html.
- ^ "Station Information Profile". Arbitron. Summer 2008. http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WDOD. Retrieved 2008-08-03.
- ^ "WDOD-FM Facility Record". United States Federal Communications Commission, audio division. http://www.fcc.gov/fcc-bin/fmq?call=WDOD-FM.
- ^ "WDOD-FM Station Information Profile". Arbitron. http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WDOD-FM.
- ^ Marc Schiffman, "Howard's Triple-A Twist Keeps the Mountain Fresh," Billboard, Vol. 109, August 2, 1997.
- ^ "96-5 The Mountain, WDOD-FM, Introduces New Sound". The Chattanoogan. http://www.chattanoogan.com/articles/article_123202.asp.
[edit] External links
- Official website
- Query the FCC's FM station database for WDOD
- Radio-Locator information on WDOD
- Query Arbitron's FM station database for WDOD
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